25 Sep Eco-Friendly Marketing
As an eco-friendly marketing agency, we have seen first-hand the sheer rise in popularity when it comes to environmentally sustainable products. Companies including LUSH, Patagonia and TOMS are among the best-known eco-friendly brands out there. Whilst setting a positive example through their actions, these businesses have become renowned figureheads in the sustainability field, and leaders of the future for many organisations.
Here at VerriBerri, we offer bespoke services to all our clients, as we understand that not all businesses are the same. We offer a range of solutions, from SEO and social media, right the way through to PR and influencer marketing. For more information on what we do, just keep reading!
Trends come and go all the time, but when it comes to eco-friendly living, this is a life choice, not just a new fad.
Through the years, going green has only increased in popularity, leaving a wide scope for new businesses. With so many people looking for more sustainable ways of living, this industry has become incredibly lucrative. And where there’s money, inevitably, there’s going to be a lot of competition too.
Struggling to make noise in an oversaturated market? Eco-friendly marketing is the way to go!
Making the most of influencer marketing
As a sustainable business, influencer marketing is likely going to be your first port of call when it comes to marketing. This is a great way to get your product reaching both new and existing markets. Thus, improving your chances when it comes to making sales.
Of course, like with most things, this technique isn’t quite as simple as when it first meets the eye. Finding the right creators to represent your brand can be time-consuming, yet is extremely vital to the entire operation. First and foremost, it’s vital that their values align with yours. What’s more, it’s also important that their posts reach your desired target market.
There are lots of different routes to venture down when it comes to building your influencer marketing strategy. From gifting and paid collaborations, right the way through to brand ambassadorship, knowing which is best for your business can be overwhelming.
At VerriBerri, we have a whole portfolio of influencers that we’ve worked with and reach out to on a daily basis, ready to promote your brand. As eco-friendly marketing professionals, we can advise on the best route for you. What else? We can also manage your campaigns as we go!
Getting on the right side of the Google algorithm
The Google algorithm’s used to determine which content users see, and the order in which it appears on the SERP. In other words, it’s an incredibly important step when it comes to being visible to the right people. For those of you with a website, staying on the right side of the algorithm is incredibly important.
SEO is an incredibly plentiful marketing tactic. Not only is it responsible for enhancing your brand awareness, but it can also give your reputation a real boost. Google has a lot of authority, and as a market leader, people trust their recommendations. If your site is appearing higher than your competitors, this is only going to improve your credibility. A big win, win if your corner of the industry is particularly crowded.
Day to day, our experts work around the clock to ensure our clients are receiving the best results possible. From generating authoritative back links and creating SEO friendly content, right the way through to optimising the back end. As you can begin to see, this is an incredibly niche and technical area of marketing. This makes having a professional agency a must-have.
Building your presence on Instagram
When it comes to social media, lots of businesses make the mistake of thinking they need to be everywhere. In reality, you only need to be where your audience are. As an eco-friendly brand, Instagram is typically going to provide the best results.
With Instagram being such a highly visual platform, for those of you with a tangible product, this is a great place to show it off. These days, many consumers use social media as a way to discover new and exciting brands – that’s you! If you’re not utilising these outlets, you could be missing out.
Like with anything, it can be easy to overlook the work that goes into social media, unless you do it each and every day. On a daily basis, our team put a lot of time into brainstorming fresh ideas, creating persuasive content and engaging with our clients’ followers. As you can begin to see, the entire process can be incredibly taxing, especially if this isn’t an area you’re familiar with. If free time is in short supply, our eco-friendly marketing specialists are here to help!
Finding your voice through the press
With more and more people intrigued by sustainable living, journalists are practically jumping at the chance to feature eco-friendly brands throughout their publications. For those of you looking to boost the visibility of your business, PR is guaranteed to be a game changer.
When it comes to gaining exposure in the press, it’s all about who you know. As a PR agency, we have spent a lot of time nurturing the relationships we have built within the journalism industry. We have built-in software which enables us to pitch to thousands of journalists every day. During our 12 years in the field, we have worked with several publications, including The Evening Standard and BBC News online, both of which we have built long-lasting connections with!
Get in touch with our team today!
If any of our services sound like something you would be interested in hearing more about, why not get in touch? As the sustainable market continues to grow at a rapid rate, this can only mean one thing for you – more competition. When you work with our eco-friendly marketing agency, however, we can ensure that your business receives the exposure it deserves!