Eco-Friendly Marketing and PR Agency: Considering The Environment
Environmental awareness is at the forefront of the global market, weighing on the minds of consumers and businesses alike. With companies targeting an eco-friendly stance and promoting more considerate business practices; it is important for the Marketing & PR to reflect this. Utilising an Eco-Friendly Marketing and PR Agency will give your company the care and attention it needs. We will ensure that your ethos is properly represented and expressed to your peers.
One of the most common practices for a business to employ when considering the environmental effect of your product; is a move away from single use plastics. Approximately 40% of the world’s landfill waste is plastic. As such, companies are moving towards creating reusable products that consumers will want to buy; where the consumers will feel that they are helping out as well.
It’s not just the product itself that your customers will be considering when looking at how eco-friendly you are. They will consider the way that you conduct your business. For example, if you have a fleet of eco-friendly electric vehicles to move around your goods; it is important to promote this so your audience understand the steps that you are taking to better the enviroment.
Why is an Eco-Friendly Marketing and PR Agency essential?
In a world where the public are so vocal; it is vital to be able to effectively communicate that your company is responsible. Any missteps in ensuring your companies viability as an environmentally conscious entity can backfire on your business. As a result, it is important to have a strong crisis management PR agency behind you just in case.
It is paramount that the products and services you offer are marketed in a way that showcases Eco-Friendly qualities. Follow in the footsteps of other successful campaigns such as supermarkets abandoning plastic bags in favour of reusable carriers. When you correctly market an environmentally friendly product or service; you can attract an entirely new audience to your brand and even create a subculture.
What can you get out of an Eco-Friendly Marketing and PR Agency?
Brands such as Chilly’s have created a fanatic following. This is due to brand image, showing themselves as a beacon of sustainability. They do this by promoting the use of stylish and reusable water bottles; spawning hundreds of copycats with lesser products and no brand image. Because of such a successful marketing campaign and management of their public relations, Chilly’s have managed to stay on top of the game despite all of the mimics in the market. With a dedicated Eco-Friendly Marketing and PR Agency you can work towards achieving the right brand recognition to cultivate a loyal audience.
This can spread the word of your business and how aware you are of environmental concerns. Creating a loyal following for your brand can help improve your Organic SEO; something which is key to rank reliably on search engine searches. Through keyword research, a dedicated agency can target the keywords which will return the most success to your business and help you gain more reputation through a superior ranking in search engine results.
Environmental Awareness Has Never Been Cooler
The hippies of the 1960s and 1970s were onto something by making environmental consciousness a lifestyle, and it’s taken us long enough to finally come around to the thinking of the peaceful hippy movement. Responsible purchasing by consumers is a new trend, with new companies like JUST Water marketing their entire brand on the sustainability of the product and not on the quality of it, creating trendy packaging that stands out from the other bottles on the shelf and draws the eye due to being out of place and different. Being unique and standing out from the crowd is one of the critical marketing points for any brand that has come onto the market in recent times, so a unique and creative branding package is desirable for a company to stick out amongst the crowd.
Due to the massive growth of the environmental awareness movement in the face of activists such as Greta Thunberg, Elon Musk, Sir David Attenborough and far far more, the benefits from great Marketing and PR campaigns cannot be contested and overlooked.
Why not find out what an Eco-Friendly Marketing and PR Agency can do for you? If you would like to find out more from us at VerriBerri and how we can help, give us a call today on 01376 386850!