25 Aug Engineering marketing agency
Engineering marketing agency in Essex working across the UK – 4 Marketing Strategies that all engineering companies need to know
The engineering industry is a highly qualified field and requires years of studying to be a professional. In the UK alone, it’s estimated that there are 465,000 engineers; most of which work more than 40 hours per week.
That’s why all companies specialising in this industry must be aware of some strategies that they can use to beat their competition. Whether you’re in the chemical or civil engineering sector, these top marketing strategies will work for your business!
If there’s one thing we know well, it’s how to use engineering marketing properly so that your business sees results. These strategies will vary and are time consuming! Many hold the assumption that marketing is a quick job and can be done one evening after work. In reality, that can’t be further from the truth. It’s time consuming, it’s complex and most of all, if it’s not done properly, it can seriously harm your business.
Tip number 1: Equip your business with an engineering blog
Blogging has always been important for any business. But it’s particularly difficult for the engineering industry. It’s hard to find engineers who can balance time between their technical work and literary prowess to write detailed blog posts.
The powers that writing regular blog posts hold are surprising! Content that goes onto your blog represents your business and who you are. Clients who visit your website will definitely view your blog posts if you have that section. They’ll be judging your writing skills, content and quality of work. Thus, if writing isn’t your expertise, it’ll be worthwhile hiring an engineering marketing company to sort this for you!
Marketing companies know the best techniques to allow your business to reach a greater audience of clients. They use SEO strategies to boost your website on search engines including Google. You won’t run the risk of having a poorly produced blog post created and they will be well-written and informative; (or should be, make sure you choose the right company). Furthermore, a well written blog that follow SEO best practice, will quickly see you climbing up to the top of Google.
Tip number 2: Email Marketing
Often, email marketing is forgotten about. It’s a great tool when it is used but it’s easy to forget the effectiveness of it. If you’re unfamiliar with what email marketing is, it ultimately is a subscription that clients would’ve signed up to so they can receive updates from your company.
You want people to subscribe to your email. It’s an easy way to deliver what your business is doing and show your services off. It’s extremely low cost compared to other mainstream marketing channels to run and if you know what content you want to publish, can be a fairly quick job.
Often, engineering marketing agencies will have an idea of what to advertise on your email as they’ll be following trends and watching what your competitors are doing.
Email marketing is a great way to also drive revenue. Planning thoughtful, relevant, and engaging newsletters will provide your clients with what they want to see and entice them to your company. It’s a great way to embed a plethora of information on your newsletter or email which advertises your business and can include testimonials or reviews!
Giving customers these reviews saves the hassle of them finding information online and can literally be seen in a click of a button. What does this do? Directly increases the chance of them shopping with your engineering company!
Tip number 3: Make use of your social channels
Having a social media marketing strategy is essential to any business, but particularly in engineering. In an industry like yours, social media can really work in your favour.
It can be extremely rewarding if carried out properly. But you have to consider the style, tone and design of the content that you plan on publishing. What you could do is post updates of the project that you’re working on to show you’re active on social media. Then, unveil your finished product and blast it everywhere! If you don’t have experience with photography, be careful! Engineering relies on reputation and you must ensure that the image you capture will do your hard work justice!
Working with a social media platform can work very well with blogging. The marketing world relies on lots of behind the scenes work, and interlinking articles to others, or blog posts to your Instagram channel. It’s these types of processes which will bring your business exposure and more clients. An engineering marketing agency knows the backend work that needs to be done to reach that greater audience of people.
Remember, you’re trying to encourage potential clients to comment on your posts and share your videos or images.
Tip number 4: Make sure your website is clean
You might think clean is a weird way to describe the look of websites. But ultimately, your website is what sells your business. You don’t want it to be messy, unclear or hard to navigate. In fact, a survey from, Business 2 Community shows that 94% of people stated that web design is the most important reason that they mistrust or cast-off a website.
Your website is a place where potential clients can learn more information about you. As an engineering company, you should display work that you’ve done, whether you specialise in small or large-scale projects, and information on who you are. Sell yourself! This is what will essentially lead to you using email marketing as a tool to reach out to those who are interested in your company.
Engineering marketing companies are experts in web development. We can make it easy to navigate, find an attractive and suitable design for your company and ensure a fast load time. If your site doesn’t load quickly, customers will leave! (after three seconds statistically)
We hope you understand the importance of marketing in the engineering industry. As much as your business is the best and you offer the most amazing service, it’s not going to be worth much without some key marketing strategies. Understanding what you’re looking for when hiring a marketing agency is the first step, then finding the chosen company is next. If you want some help, contact us today! We’ve worked with many engineering companies across the UK and have over eleven years’ worth of experience! You can contact us om 01376 386850 or click here to fill out our online form. We look forward to hearing from you!