01 Feb Esports Marketing Agency
Why Should You Should Be Utilising an Esports Marketing Agency? The invention of the internet quite literally revolutionised the way we all work. With us all becoming accustomed to a more digitalised way of living in the last year, it’s no wonder something like Esports has really taken off. Despite it gaining some serious momentum within the gaming community, there are still plenty of us missing out. Usually, because we simply don’t know it exists. The best way to combat this, you ask? Marketing.
Here at VerriBerri, we are a specialist Esports marketing agency. We have operated within the marketing world for well over a decade now. During this time, we have dipped our toes into many different industries, bringing our clients effective marketing strategies on every occasion. Whether you’re just looking for some creative direction or want us to handle the entire project, you’re in safe hands.
Social Media Management
Given that you’re trying to market a heavily modernised concept, social media is going to be your best friend. In fact, there aren’t many industries that we don’t suggest social media for.
During the pandemic, lots of us turned to social media and used it as a comfort. I think I speak for everyone when I say our screen times increased tenfold. With this being said, what better place to market your service? Social media has a huge reach and can really go a long way in terms of spreading the word about your brand or an event. The good news is, there are plenty of platforms that we’d recommend for you to use. These include the likes of Twitter, Twitch, YouTube, TikTok, Reddit, and Instagram. Despite a wide variety of options, it can be difficult to know where to begin and what sort of content to post. If this is something you’re struggling with, we’d suggest getting in touch with our Esports marketing agency.
Social media can also go a very long way in terms of promoting exclusivity. Despite Esports having built quite a trusted community, there is still a need to continue developing this. Building your following and making sure you keep your content engaging can really bring you closer to your consumers. Once you’ve then built a closer relationship with them, they’ll then be far more likely to visit each event you host. If they don’t, they’re likely to experience some intense FOMO.
In terms of where you should be targeting, a blend of both mainstream and more specific media is likely to give you the best ROI. Mainstream media is a great way to reach the general public and teach more people about what it is that you do. If this piques their interest, this will then get more people involved in Esports. Helping it to grow the community in popularity. Spreading awareness in this way is a great way to improve your brand visibility as well as reaching new areas of your market.
Meanwhile, industry specific media such as gaming magazines are where you’re going to find a big chunk of your audience. The more awareness you can circulate for upcoming events, the more people are going to attend. Articles in industry specific media will also help to get more people talking about your brand specifically. This will help you to get ahead of your competitors and better establish yourself amongst your industry.
Influencer marketing is a very modern technique and one that has become wildly popular more recently. Influencers using outlets such as TikTok, Instagram, and YouTube to share their talents tend to have a very loyal audience. If you’re able to target the gaming influencer community, and get them talking about your event/brand, this is going to do wonders for your memorability. This can be a vital tool for your business.
What You’ll Love About Us
Public relations are something many of our clients are hesitant about trying. This is likely due to how unpredictable journalists can sometimes be. PR has gained itself a bad rap through the years with reporters changing their minds on stories frequently. This has meant many of our current clients have been let down by their previous marketing agencies.
Keen to avoid this, our Esports marketing agency introduced our PR promise. We guarantee our work meaning you don’t need to be worried about getting any nasty surprises along the way. What’s more, we’re the only company (to our knowledge) within the UK to offer this.
Being one of the largest marketing agencies within the UK, this really gives us a step up in terms of ideation. Typically, agencies outside of the city tend to be very small. Despite the pandemic, we have since been able to grow our team very rapidly in order to cope with demand. We’re a very close-knit team of creative and personable beings. This means we’re constantly sharing our ideas and bouncing off of each other. If one thing is for certain, authenticity is never in short supply. With this in mind, we’re able to offer the best service possible for all of our clients.
Being based in heart of Essex, this boasts far more positives than just the wonderful countryside scenery. When researching marketing agencies to assist you within London, you’ll usually find that they come with a hefty price tag. Being based in a much cheaper postcode, we’re able to pass this saving onto you, our clients. This means the same quality, if not better, at a far more affordable price.
Get in Touch
The bottom line is, we care about our clients and producing work above the bar that is set for us. Afterall, you’re not just our customers, you’re our partners. We really take our time to get to know each brand we work with and their core values. By investing time in this way, we can better understand the best way forward in terms of your marketing strategy.
If our Esports marketing agency sounds like the perfect addition for you in the New Year, why not contact us? We’d love the opportunity to expand on our services and how these can benefit you. To do so, you can simply click here!