At VerriBerri, we are a leading Essex business development agency, helping brands to grow throughout the UK, US, Europe, and Asia. We know that placing trust in the hands of an outside firm can feel uncomfortable. Despite this, it is often necessary. As an award-winning firm with over a decade of experience, you can be confident that we will deliver exactly what we say we will. What’s more, as a team of ambitious individuals, we’ll even go above and beyond to exceed the expectations set for us.
If this is your first encounter with our brand, allow us to highlight our main areas of specialism. We can help you with…
- Social media marketing and management
- PR and crisis management
- Internal communications
- Search engine marketing (SEO and PPC)
- Email marketing
- Graphic design and website development
- Event management
What is business development and why is it important?
In short, business development is defined as any task or process that enables brand growth. This constitutes anything from marketing and advertisement, right through to networking on LinkedIn.
Given the current climate, business development is likely going to be a huge focal point for your brand. If this is the case, it often pays to get a professional agency involved in the process. Not only will this save you a lot of time, but also, money too.
Developing your business using LinkedIn
As an Essex business development agency, tools such as LinkedIn have proved truly invaluable. This platform is a great way to network and recruit, all whilst building a personality for your brand along the way.
As many of you will know, LinkedIn is a place for businesses to connect. With this in mind, it only makes sense to do your outreach here. Getting in touch with brands that may be interested in your product/service is a great way to generate leads. It also pays to get involved in industry discussions too! You never know, the next person you speak to could just end up being your next new client!
In addition, LinkedIn is also a great place to share content. In this day and age, it important that you have an online presence. Whether you’re a B2B company or not, LinkedIn will help you to build familiarity around your brand. In addition, providing that your posts are well-executed, this platform can be a really great way to position yourselves as being highly knowledgeable within your field. Not to mention, LinkedIn can work wonders for your credibility too.
Networking at events
Events can be hosted to celebrate a multitude of things. From new products launches and store openings, right through to charity fundraisers, the list never ends.
For many businesses, events play a crucial part in their success. For others, this may not be something you had ever considered before now. Whether you are hosting them or attending them, however, these occasions offer a great platform for networking and it’s important that you’re getting involved. The last thing you want to do at your own event is miss it, right? The planning and execution of large-scale celebrations can be extremely taxing, and you don’t want to be stressed at your own Soiree.
When you enlist the help of an Essex business development agency, however, we can ensure that everything runs smoothly. From choosing the right venue to formulating the perfect guest list, we can handle every element, leaving you to sit back and relax.
Reputation building
Another huge area of business development is reputation building. As a business, your brands image is one of the most important things for you to protect. Negative word of mouth can be incredibly detrimental and is something you should try to avoid at all costs.
When it comes to building your reputation, branding needs to be your first port of call. It’s vital that you are thinking about the characteristics of your business and how you would like to get these across. What’s more, you should also be regularly reviewing components such as your logo and key colours. Although a rebrand may seem daunting, sometimes these are necessary if you want to keep up with the changing market.
As an Essex business development agency, we encourage every brand to invest in their marketing strategy. Techniques such as SEO, PR, and social media are extremely successful when it comes to giving your organisation authority. What’s more, these solutions will also help to instil trust within the public, subsequently elevating your reputation.
How to develop your LinkedIn profile
Believe it or not, setting up your LinkedIn profile is more time consuming than you may at first think. These days, your online presence is often the first encounter consumers will have with a brand. With this in mind, it’s important that you have optimised this as best as you can. Below are a few of our top tips on how to build a successful profile…
Selecting the right profile picture
Your photo is one of the first things anyone sees when they receive a message or view your profile. If you are setting up a private account, make sure that you choose a professional headshot. It also pays to smile so that you can show potential consumers that you are approachable! Comparatively, if you are building a business page, you need to be consistent with your branding. In other words, use your logo!
Optimise your bio
After your photo, your bio is often where people’s eyes wander too next. Make sure that your first line is catchy and grabs the attention of the reader. Within this section, you need to give a brief explanation of what you or your company does. You should also highlight what makes your company unique and include a link to your website where possible!
Use keywords
If you are familiar with SEO, you’ll know the importance of utilising keywords within your website. In addition, it’s also vital that you are using these across your social media profiles too. This will give your account much better visibility!
Get in touch with our Essex business development agency
If you’re keen to keen to take your business development to the next level in the New Year, why not get in touch? Our team would love to get involved! You can reach us by clicking here.