Here at our Essex digital marketing agency; we often find that this type of marketing is categorised as being the easiest of the bunch. What most people don’t realise is that often they are not using it to its full potential. With years of experience in the industry and having helped a range of clients from small start-ups to huge conglomerates; we have seen first-hand the kind of exposure you can get from digital marketing. What’s more, we know exactly how to fully optimize your online presence to give optimum results.
So, What is so Good About Digital Marketing?
The internet is an ever-evolving world and quite frankly, I don’t see it disappearing anytime soon. With its many benefits, you really are missing out if you’re not taking full advantage of the space. Not only is it the most modern type of marketing, it is also incredibly effective. With research showing that 64% of online shoppers admit that a video on social media has helped them make a decision on a purchase; you can see the kind of reach an Essex digital marketing agency like ours can help you achieve.
Moving forward, digital marketing is one of the more cost-efficient ways of marketing. With social media being free, it makes it incredibly easy to get on board. Measuring the success of any marketing campaign is important and with in-built features such as analytics, digital marketing makes it simple.
When it comes to SEO, you can even fall back on Google analytics to see how well you are performing. This allows you to really keep on track with what areas are worth spending your time on. Another way you can keep track is by looking at how much engagement you are getting through likes, comments, shares etc. This gives you a good idea what your followers like to see; meaning you can better cater towards their specific needs.
The most obvious benefit of all types of marketing is simply improving your brand awareness and this doesn’t fall short when it comes to digital marketing. Getting people talking about your products will inevitably increase traffic to your website. If people then like what they see, they are likely to make a purchase. Here at our Essex digital marketing agency, we know just how to start the conversations.
Knowing your target market is integral to the success of any business. Afterall, if you don’t know who you are selling to, how can you know who to market to? There are a number of ways you can pinpoint your target audience including looking at your analytics, checking out your competition and analysing your product/service. Digital marketing is great for targeting a specific demographic. Not only can you be specific in the types of social media you use, but you can also be picky on where you appear in the media too. For instance, a children’s brand won’t want to be featured in a raunchy magazine and vise versa. Direct marketing is great because it means time and resources aren’t being wasted promoting your brand to people who aren’t interested. It also allows you to reach customers at the start of their buying journey.
Different Types of Digital Marketing
As with almost everything in life, there are multiple types of digital marketing. Not all will be effective for every business but below we can explore the main types.
SEO
With search engines driving 93% of all website traffic, your SEO is definitely an asset you want to protect. Standing for ‘search engine optimization’, SEO essentially refers to how well Google promotes your content on the search engine. The technicalities behind Googles algorithm can be difficult to get your head around which is where an Essex digital marketing agency like ours can help. Research shows only 7% of searchers ever go as far as seeing the third page of results. This being said, all businesses big or small should be optimizing their website so they can improve their reach.
Social Media Marketing
As mentioned before, social media has enough benefits to fill a football stadium. Quite frankly, we’d be here all day if I went through them all. The clue is in the name when it comes to explaining what social media marketing is. It’s marketing your product or service on social media – simple! In light of the recent pandemic, the majority of the population have really been upping their screen time. Reports show 43% of 16-64 year olds admit to spending longer on social media. Whilst this sounds like a nightmare when it comes to booking optician appointments, this rise in social media usage can be used to your advantage in many ways. Dependant on the type of industry your business is in, there will be a platform out there for you. s
Digital PR
Digital PR in its simplest form is a strategy that aims to control the relationship between a brand and the public. Working with an Essex digital marketing agency can give you the boost you need by connecting you with the right people. Networking with bloggers and journalists can lead to a never-ending avenue of exposure. Not only can you gain high-quality backlinks but this also all comes full circle and contributes to improving your SEO. Where budget allows, a PR agency can also connect you with influencers. As expected, this can be highly beneficial, especially if they have an established following. This type of digital PR will mean influencers are mentioning your brand to their fans creating a better brand image and furthering your popularity.
Contact Us
If what you’ve just read has left you feeling motivated to work on your online presence, we would be more than happy to help. To discuss further the best ways our Essex digital marketing agency can optimize your brand awareness, click here.