25 Feb Essex Digital Media Company: Is Digital Marketing Right for Me?
As an Essex digital media company, we see the marketing landscape changing more than anyone. As more traditional methods become commonly overlooked, this makes way for a newer, modernised way of sharing information. If technology is not your forte, this could leave you feeling overwhelmed. With so many options, it can be tricky to pinpoint exactly where your efforts are best spent.
Based in Maldon, VerriBerri are an Essex digital media company. Day to day, we’re responsible for building and maintaining the reputation of our clients. Through our marketing methods, we’re able to generate better brand visibility for all of the businesses we work alongside. VerriBerri are a growing firm, known as being one of the biggest in the South East. In addition, we offer a complete turn-key solution. The digital marketing services we currently offer include:
- Digital PR
- Social Media Marketing
- Graphic Design
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Business Development.
The Pros and Cons of Traditional Marketing
Traditional marketing takes form in many different ways. When referring to this method, this covers everything from print media right the way through to billboards and leaflets.
One of traditional marketing’s biggest strengths is that it can reach people of all generations. Of course, digital marketing is limited to those of us with access to technology. Simply sticking to digital forms makes it more difficult to reach older age groups. By utilising more traditional methods, you’re able to touch every demographic, if of course, that’s what your marketing strategy is.
Secondly, traditional marketing methods are more ‘present’ than digital. When you have a hard copy, such as a brochure, you’re able to refer back whenever needed (providing it isn’t thrown away). This makes the information far easier to retain. Comparatively, it’s heavily debated that the content we consume online is far easier to forget. This is likely to be due to the volume of digital media we see each day.
Moving onto the disadvantages, traditional marketing can end up being more expensive than the alternatives. For instance, there is no cost involved in setting up your own social media profiles. Meanwhile, paying for billboard space or creating leaflets on a large scale can quickly become very costly.
Finally, traditional marketing is far less measurable than digital. This is arguably the biggest downside. When setting yourself a goal of any kind, it’s important you are able to track your progress. With traditional methods being harder to gauge, it can be easy to lose motivation. Moreover, it can be tricky to tell if your marketing is being effective.
The Pros and Cons of Digital Marketing
Digital marketing is a much broader spectrum and offers an array of methods you can implement. These include social media, influencer marketing, and SEO to name just a few.
As we touched on previously, digital marketing is a far more measurable method. This is especially important when it comes to setting SMART goals. With insights on social media and tools such as SEMRush widely available; you’re able to efficiently track your progress. This way, you have a better idea into whether your hard work is paying off. Moreover, you can see if and where changes need to be implemented.
In addition, digital marketing has the ability to reach a global audience. When posting anything online, anyone from anywhere can access it. If you’re an international business, digital marketing is the way forward for you. What’s more, your marketing campaigns can be accessed 24/7 when in digital format.
In terms of disadvantages, these are limited when it comes to digital marketing. Moreover, they can be quite trivial. One of the biggest downsides to digital methods is simply that they are evolving so rapidly. This means it can often be hard for brands to keep up. With the help of an Essex digital media company like ours, however, this shouldn’t be a problem. We’re constantly keeping up with new trends and we’re always quick to act on them.
Which Is Better for My Brand?
With digital technology growing in popularity each day, traditional marketing is sometimes overlooked. Despite this, we believe there is still a great deal of value behind traditional methods, even as modern options evolve.
There is no denying that digital marketing is definitely the more favourable for many. However, when relevant and executed correctly, a traditional strategy can be just as bounteous. The strategy that any company adopts needs to be one that is tailored to their needs. For some of you, this could involve a mix of modern and traditional methods, for others, this may purely be digital.
To give reference to one of our many achievements, we wanted to share a case study with you. This one in particular encompassed both traditional and modern marketing.
A few years ago, VerriBerri was approached by a perfume brand ahead of their new JoJo Siwa fragrance launch. After getting to know the brand, we quickly identified their needs for both PR and social media support. Through our efforts, we were able to secure free press coverage in the likes of OK! Magazine. All in all, we generated seven different articles within the average month. This was massive for them in terms of exposure.
When it comes to social media, we took to Instagram. Creating branded graphics and images to improve their engagement. As a result, we consistently increased their following by at least 30% each month.
These methods paired with our design teams help meant we were able to drastically boost their sales and visibility at the same time. Had they paid for this exposure directly, this would have been 5.4 times more expensive in the long run.
Contact our Essex Digital Media Company
The bottom line is evolution is important. Providing you are keeping your marketing campaigns relevant and current, there is an opportunity for success. Both traditional and digital marketing are still useful to the average business. To determine which methods are the most effective for you, it’s best to get in touch with the professionals.
With that in mind, if you believe VerriBerri to be a good fit for you, why not contact the team? Our Essex digital media company pride ourselves on the fact that we put our clients first. Creating entirely bespoke packages for each of our clients, you can be confident you’re in safe hands. To reach us, call the office on 01376 386 850 or click here!