Essex Digital Media Company: Is Digital Marketing Right for Me?

Inbound marketing strategy on mobile

Essex Digital Media Company: Is Digital Marketing Right for Me?

As an Essex digital media company, we see the marketing landscape changing more than anyone. As more traditional methods become commonly overlooked, this makes way for a newer, modernised way of sharing information. If technology is not your forte, this could leave you feeling overwhelmed. With so many options, it can be tricky to pinpoint exactly where your efforts are best spent. 

Based in Maldon, VerriBerri are an Essex digital media company. Day to day, we’re responsible for building and maintaining the reputation of our clients. Through our marketing methods, we’re able to generate better brand visibility for all of the businesses we work alongside. VerriBerri are a growing firm, known as being one of the biggest in the South East. In addition, we offer a complete turn-key solution. The digital marketing services we currently offer include:

  • Digital PR
  • Social Media Marketing
  • Graphic Design
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Business Development. 

The Pros and Cons of Traditional Marketing

Traditional marketing takes form in many different ways. When referring to this method, this covers everything from print media right the way through to billboards and leaflets. 

One of traditional marketing’s biggest strengths is that it can reach people of all generations. Of course, digital marketing is limited to those of us with access to technology. Simply sticking to digital forms makes it more difficult to reach older age groups. By utilising more traditional methods, you’re able to touch every demographic, if of course, that’s what your marketing strategy is. 

Secondly, traditional marketing methods are more ‘present’ than digital. When you have a hard copy, such as a brochure, you’re able to refer back whenever needed (providing it isn’t thrown away). This makes the information far easier to retain. Comparatively, it’s heavily debated that the content we consume online is far easier to forget. This is likely to be due to the volume of digital media we see each day.

Moving onto the disadvantages, traditional marketing can end up being more expensive than the alternatives. For instance, there is no cost involved in setting up your own social media profiles. Meanwhile, paying for billboard space or creating leaflets on a large scale can quickly become very costly.

Finally, traditional marketing is far less measurable than digital. This is arguably the biggest downside. When setting yourself a goal of any kind, it’s important you are able to track your progress. With traditional methods being harder to gauge, it can be easy to lose motivation. Moreover, it can be tricky to tell if your marketing is being effective. 

The Pros and Cons of Digital Marketing

Digital marketing is a much broader spectrum and offers an array of methods you can implement. These include social media, influencer marketing, and SEO to name just a few.

Digital Marketing Consultancy In Essex

As we touched on previously, digital marketing is a far more measurable method. This is especially important when it comes to setting SMART goals. With insights on social media and tools such as SEMRush widely available; you’re able to efficiently track your progress. This way, you have a better idea into whether your hard work is paying off. Moreover, you can see if and where changes need to be implemented.

In addition, digital marketing has the ability to reach a global audience. When posting anything online, anyone from anywhere can access it. If you’re an international business, digital marketing is the way forward for you. What’s more, your marketing campaigns can be accessed 24/7 when in digital format.  

In terms of disadvantages, these are limited when it comes to digital marketing. Moreover, they can be quite trivial. One of the biggest downsides to digital methods is simply that they are evolving so rapidly. This means it can often be hard for brands to keep up. With the help of an Essex digital media company like ours, however, this shouldn’t be a problem. We’re constantly keeping up with new trends and we’re always quick to act on them.

Which Is Better for My Brand?

With digital technology growing in popularity each day, traditional marketing is sometimes overlooked. Despite this, we believe there is still a great deal of value behind traditional methods, even as modern options evolve. 

There is no denying that digital marketing is definitely the more favourable for many. However, when relevant and executed correctly, a traditional strategy can be just as bounteous. The strategy that any company adopts needs to be one that is tailored to their needs. For some of you, this could involve a mix of modern and traditional methods, for others, this may purely be digital. 

Case Study

To give reference to one of our many achievements, we wanted to share a case study with you. This one in particular encompassed both traditional and modern marketing. 

Pinning Down The Perfect Strategy With A Women’s Fashion PR Agency The fashion industry is one of the most satisfying within which to succeed. This is partly down to the wonderful aesthetic world that you surround yourself with; but it’s also partly because it’s incredibly difficult to succeed in, so any success is incredibly rewarding as a businessperson. The reason that so much difficulty lies within its opulent walls, is that the fashion industry is beyond saturated. There’s an incredible amount of competition that you have to cut through as a brand in order of standing any chance of survival. The team here at VerriBerri, a leading women’s fashion PR agency, jotted down their thoughts so that you can be one of the leaders, not the followers. Your Best Friend Called, You Know, PR? Your brand isn’t going to go anywhere without it first being seen, especially a fashion brand. The fashion industry is still dominated by leading publications such as Vogue, Elle and Vanity Fair. What they say has a huge impact on the direction the fashion market proceeds to follow. In terms of influence, they’re up there with the largest fashion houses themselves. How do you access fashion publications? You do so through the magic of PR. A discipline shrouded in mystery (well, not really), PR executives act as the in to these magazines. How they work is devilishly simple. They take your brand’s message, angle or product, and they pitch it to journalists, using their time-honed skills to lure the journalists in. But not in a creepy way! Without a PR team, you’d be stuck on the riverbank with a stick and some twine attached, trying desperately to catch something, anything other than an old leather boot. With a PR team, you grant your brand a twin-engine fishing boat that can take you out into the open waters of the fashion world, and start reeling in some real catches. At our women’s fashion PR agency, we have an immensely talented team of PR staff on task to deliver the kind of coverage that a fashion brand needs to start getting noticed. There are few job titles that require the sort of attention to detail, love and care for a brand, ruthless organisation and enthusiasm that a PR employee does, and that’s what makes them such valuable assets to have by your brand’s side going forward. What’s Fashion Without Social Media Nowadays An Instagram story is just as fleeting as a trend in the fashion industry. The two separate entities, social media and fashion, are so uncannily similar that it’s almost scary. Both depend on visuals, the trends in both are driven by popular voices and both access a cast number of people across the whole world. As a fashion brand, if you fail to use social media platforms to your advantage, then prepare to fail altogether. The kind of outreach and scale of audience it can provide you with if tackled properly is staggering. A women’s fashion PR agency has a social media department that can manage your brand’s social channels, combining expertise and consistency with your brand’s personality so that you grow your following organically and sustainably. They will also make sure that everything they put out is, if you’ll forgive the pun, on-brand. A Killer Combo For Website Ranking If you use the two disciplines above in conjunction with one another, you’re on for a big multiplier in terms of website ranking. Increasingly the world of fashion is being conducted online, and even those fashion businesses with a large physical-store presence have started to dedicate more of their energies into the world of e-commerce. Securing online PR articles helps provide your fashion brand’s website with invaluable ¬back-links. Back-links, for those of you not versed in the world of SEO (Search Engine Optimisation) are simply a link in another site’s content, in this case let’s say an online fashion magazine’s article about you, that follows back through to your brand’s website. Google gives the equivalent of an A+ for those websites that can demonstrate quality backlinks, which in turn means your fashion brand will start to appear higher and higher up the search engine ranking pages (SERPs). Social media has a similarly beneficial impact on SEO rankings for a brand. A strong social following on Instagram, Twitter and other social media platforms only does good things for where you appear on popular Google searches. The ability now to link e-shops to social media accounts will also then lead to greater revenue for your brand provided you’ve put in that social media groundwork. Which is, again, why it just goes to show how beneficial properly targeting social media marketing is. A women’s fashion PR agency will always have SEO actively in their mind, figuring out how best to get you noticed more. That’s their first and foremost priority in everything that they do. Why Is SEO So Important, Anyway? We’ve established and will reiterate here that exposure and being seen is vital for any brand, but especially a fashion brand. You can’t run a fashion brand built on the premise of nobody knowing about your clothes, it’s nonsensical. The online nature of the world today means that a lot of your business traffic will now stem through online avenues. With that in mind, if you’re not appearing as one of the leading search results for what you offer – ‘women’s bikinis’, for example – then you’re going to struggle to pin down any sort of business longevity. Fashion is a fickle temptress, don’t be conned into thinking a brief stint of brand success equates to industry security, because it doesn’t. What secures that is the backing of a PR agency constantly working on your brand’s behalf. So, if you’d like to find out more about our women’s fashion PR agency, then get in touch! Contact VerriBerri today on 01376 386 850. If you’re just starting out or found your brand to be floundering in the mud, then we can help!

A few years ago, VerriBerri was approached by a perfume brand ahead of their new JoJo Siwa fragrance launch. After getting to know the brand, we quickly identified their needs for both PR and social media support. Through our efforts, we were able to secure free press coverage in the likes of OK! Magazine. All in all, we generated seven different articles within the average month. This was massive for them in terms of exposure.

When it comes to social media, we took to Instagram. Creating branded graphics and images to improve their engagement. As a result, we consistently increased their following by at least 30% each month.

These methods paired with our design teams help meant we were able to drastically boost their sales and visibility at the same time. Had they paid for this exposure directly, this would have been 5.4 times more expensive in the long run. 

Contact our Essex Digital Media Company

The bottom line is evolution is important. Providing you are keeping your marketing campaigns relevant and current, there is an opportunity for success. Both traditional and digital marketing are still useful to the average business. To determine which methods are the most effective for you, it’s best to get in touch with the professionals. 

With that in mind, if you believe VerriBerri to be a good fit for you, why not contact the team? Our Essex digital media company pride ourselves on the fact that we put our clients first. Creating entirely bespoke packages for each of our clients, you can be confident you’re in safe hands. To reach us, call the office on 01376 386 850 or click here!