As the leading Essex internal communications agency, we understand the importance of internal communications in all business activities. Whilst most marketing techniques focus on looking externally, disregarding your internal communications could be costly. Although external communications are extremely important aspects of communicating to your target audience, well developed internal communications enhance them further.
At VerriBerri, we encourage businesses to develop their internal communications strategies to help support their external marketing activities. With many people working from home due to the pandemic, a strong internal communications strategy is essential in efficient communication.
Whilst you may think that this will not be profitable as it isn’t publicly seen, it absolutely can be! Benefits can include the faster transfer of information, as well as the increased efficiency and motivation of employees. All of these are directly linked to a more efficient and profitable workforce.
What are Internal Communications?
Internal communications involves the sharing of information within the internal audience of your business. If done successfully, this keeps employees informed, motivated, and valued within the business. More motivated employees result in higher efficiency which reduces costs, provides improved customer service, and increases retention of both employees and customers. Now can you start to see the importance of internal communications? As an award-winning Essex internal communications agency with 12 years of experience in the field, we pride ourselves on this. Internal communications is something which we believe is paramount to the survival and prosperity of any business. Therefore, when working with us, this is something that is not considered lightly.
Why do you need Internal Communications?
As said, internal communications is often neglected in the search for competitiveness and profitability. However, instead of being mutually exclusive to this, it can be used as a driver of success. How your business is portrayed to the public is primarily through its employees. When going to a restaurant or staying in a hotel, your first impression may be negative if employees look lost. If these employees don’t know what is happening within the company or what they should be striving for, and how they can specifically achieve this direction, what hope does anyone else have? Your employees are a massive PR opportunity, as they are the first point of contact for a business. That is why internal communications are essential, in order to communicate to employees the intentions of the business. If they know why they are doing something, it is a massive motivation booster going forward.
Internal communications also provide the opportunity to communicate company values, culture and direction throughout your business. Similarly, this clarifies the behaviour and expectations of those representing your brand to the public. By getting everyone on the same page, your internal audience becomes one unit, without the risk of misunderstanding outliers. If employees fully understand what is expected of them, they are much more likely to achieve it consistently. This in turn increases efficiency, engagement, and morale, achieving the previously identified benefits.
How can it help?
There are many ways of achieving successful internal communications within your business. They can range from as simple as weekly email updates to team bonding events. By communicating directly to your internal audience, an element of trust is added, and relationships are developed between both parties. If management is communicating constantly with employees, they may feel wanted, rather than just a number on the payroll.
Internal communications are not as simple as they sound. As the leading Essex internal communications agency, you can trust us on that! Developing this requires an immense amount of planning and precision, and can often become lost in external activities. When communicating internally, your strategy should follow a straightforward, sequential path.
- First of all, your intentions should be fully explained to your internal audience. This eliminates any uncertainty of confusion they may have and prompts two-way communication.
- Secondly, motivation is key in incentivising your employees to follow the same intentions as you. They should feel that what they are doing is extremely important in achieving success for the business. Your employees should be keen in helping you achieve the identified direction and goals of the company.
- Finally, this should be consistently communicated to your internal audience. Internal communications are not a one-time thing! Employees should be constantly updated about their expectations, and any progress or changes to the objectives or direction put forward.
Why An Agency and Why Ours?
You may be wondering how an Essex internal communications agency like VerriBerri can help achieve this? Well with over a decade of experience in developing award winning internal communications strategies, who better? Engaging with your employees can prove to be a sizable driver of growth, so this isn’t something to ignore. By working with us, we can help fashion your internal communications strategies to synthesise with your existing marketing approach. This means that the most effective communication strategies can be designed, developed, and executed, specific to your business. By combining your extensive knowledge of your brand with our award-winning marketing strategies, it’s a win-win! Keeping your internal audience as well as your external audience constantly engaged is an extremely challenging and time-consuming process. So why not let us lift the burden?
Contact Us
Internal communications are one of our areas of expertise, but it certainly isn’t the only one. As a multi-award-winning marketing agency, our portfolio of services is of the highest quality. When working with us, we can fashion various techniques together in order to supplement one another. This could mean that whilst internal communications are your focus, PR or content marketing can help achieve it more effectively. And what’s more is that we are completely transparent from the get-go. If something doesn’t work for you, we won’t push it. At VerriBerri, your trust and relationship are more important than any other aspects. For more information about the services we offer, or to get in touch with the team, contact us by clicking here.