As the leading Essex link building agency, we know the value of incorporating link building into your marketing strategies. This is an essential subsection of SEO and PR that may be overlooked by the prospect of immediate recognition. However, link building is an integral part of achieving long-term awareness and interest in your brand. At VerriBerri, this is something that we have extensive experience in. With over a decade of providing outstanding marketing services designed to increase the awareness and interest of your audience, you can be confident in our ability to drive them to your website.
What is Link Building?
Link building involves is the process of creating “links” from other websites to your own. Ideally, these links should stem from high quality and reliable website, portraying your own as a dependable source of information. By increasing the frequency of back links from high quality website, it propels your own website up Google’s rankings. The benefits of this are relatively straight forward. higher visibility, interest, clicks and therefore higher sales.
However, the process is far from straight forward and likely requires the help of a reliable Essex link building agency. This also involves the removal of negative backlinks which could send you down the Google rankings. These negative backlinks severely damage your brands reputation, as it can form associations between your website and unreliability. If a website is associated with other unreliable ones, the click rate tends to be a lot lower.
3 main forms of link building:
- Inbound Links
- Outbound Links
- Internal Links
The previously discussed inbound links (back links) are the most important ranking factors considered by Google. As mentioned, these links involve developing hyperlinks from other reliable websites to your own. These could include newspapers, magazines, educational websites or government domains. The more reliable the back links source, the better your own ranking.
Outbound links are the reverse of inbound links, involving creating links from your own website to other brand’s sites. Similarly to back links, the quality of the recipient is just as important in climbing the Google rankings. Poor quality links will damage your SEO rankings, rather than improve it. Whilst this boosts the authority of your own website, it also enhances the experience of those visiting it. Ideally, these should not be used as often as inbound links, as you want to keep people on your website! However, these still prove to be effective when used infrequently, perhaps supporting an argument for your business over a competitors.
Internal links are a very simple and effective method of link building. This involves forming links within your own website, directing the audience to relevant pages of information. Unlike outbound links, this keeps people on your site for longer, which obviously is beneficial for your sales. For example, linking a new blog post to other pieces of relevant content to it. This could enhance the reputation of your brand, perceiving it as both knowledgeable and proficient.
Why is link building more important than ever?
The past 24 months have been a very uncertain and damaging period for everyone. With the country stuck at home, many reduced spending, and those who didn’t became very wary of it. With businesses trying to encourage their audiences to start spending again, something has to be done to make it happen. This is where link building comes into play. By engaging in link building, not only does it make your business more visible, but also portraying it as dependable. This improves the reputation of your business in the eye of the consumer, potentially incentivising wary shoppers to act.
The fact of the matter is that people are increasingly seeking support and external opinions in their decision making. With a decade of experience as the leading Essex link building agency, this has been continuously rising in recent years. This is why it is becoming essential to get assistance from an agency before it becomes too late. With more companies realising the necessity of link building, will you take action, or become lost to the search engine?
So why use an Agency?
Link building is a very volatile process and has to be completed with the upmost precision. Also, the effects of it are not instant, and requires consistent long-term investment for it to be successful. This incorporates many different aspects of marketing in order to maximise the effectiveness of the link building process. Whilst link building is a vital aspect, it should not be the sole component of your SEO strategy. As an integrated marketing agency, we offer a range of award-winning services designed to propel your business to top. These include:
- SEO
- Content Marketing
- Social Media Marketing
- Graphic Design
- PR
- Event Management
- Internal Communications
With over a decade of experience in providing multi-award winning services, we know the best combination of these to maximise the effectiveness of the link building process. What’s more, all the link building done is completely organic, maximising its effectiveness. In order to try and cheat the Google rankings, many non-organic methods have come to the surface. These include the mass purchasing of back links to quickly propel up the rankings. However, as Essex link building agency experts, we cannot stress its ineffectiveness enough! More often than not, these links come from completely unrelated and unreliable website to your brand. With SEO constantly evolving, this is no longer a suitable option, losing you at the bottom rather than propelling you to the top of the rankings.
Contact Us!
At VerriBerri, we are completely transparent with you from the beginning. Some services may work better than others, and some will not be effective at all! That’s why we won’t propose anything that we don’t believe would actually benefit you. For more information about the services we offer, or to get in touch with the team to find out what would be best for you, contact us by clicking here.