Essex LinkedIn Marketing Agency: Building Your Business Network

stats for business development on whiteboard

Essex LinkedIn Marketing Agency: Building Your Business Network

If you’re looking for an Essex LinkedIn marketing agency, it’s likely that you’ve realised the true potential of this platform already and are wondering how you can use it to your benefit. Or, if you’re just a little curious about what this site can do for you, take it from those who know, LinkedIn isn’t something you can afford to be missing out on!

At VerriBerri, we have been helping clients make money online for over 10 years. From helping them to optimise their profiles to assisting with content creation, our team are never afraid of a challenge! Whether you’re new to LinkedIn or just looking to gain more from this platform, our experts are more than happy to help!

What is LinkedIn?

LinkedIn was one of the very first social media sites built specifically for business development. This platform was founded back in 2002 before being launched for use by the public in 2003. During this time, social platforms were a newer creation and it’s safe to say that this invention took the market by storm.

Fast forward to 2021 and LinkedIn now has 774 million users, which is some increase to the 100,000 followers it gained in its first year. Within the UK alone, 30 million people are using this platform annually. With these statistics in mind, it’s safe to say that LinkedIn is a site that businesses cannot afford to ignore.

Realistically, there aren’t many brands out there that won’t see a great deal of value in putting their time into this platform. Regardless of whether you are a B2B or B2C company, it pays to have a well-rounded online presence.  

Recruitment 

As a lot of you will already know, a huge pro of getting acquainted with LinkedIn is their in-built recruitment tool. Whether you are job seeking or looking to advertise a new role within your company, LinkedIn offers the perfect platform to connect with the right candidates. 

Advertising jobs on LinkedIn can incur a small cost, however there are also ways that you can do this for free. For example, lots of businesses use this outlet to headhunt. By being able to view the profiles of candidates who apply, you can get a better feel for who they are before inviting them in. What’s more, with this being such a corporate platform, the calibre of applications is often much higher too.

Sharing updates

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As an Essex LinkedIn marketing agency, one of the main things we do for our clients is content creation. As we touched on earlier, it pays to have a presence across a range of online platforms. This helps potential consumers to feel more comfortable when making a purchase from your brand. Additionally, it’s also a great way to build your reputation too!

At VerriBerri, we provide social media support for a huge range of clients across the B2B and B2C sectors. From aesthetic companies, right through to fintech professionals, our experts always know the right things to say! Through utilising LinkedIn, we can help you to build the credibility of your brand by sharing content that positions you as elites.  

Networking 

For many businesses, networking is how they make the vast majority of their money. Afterall, the next person you speak to could just end up being your next client. If this is something you haven’t been putting much time into previously, you could be missing out on a lot of potential growth. The real question is, where do you start?

When it comes to building your connections on LinkedIn, it’s usually wise to start with looking for companies that may be interested in your services. You don’t necessarily have to go in with a salesy message. You could just begin with following their page and liking their posts. Additionally, you should also connect with like-minded individuals. These could be other business owners, or directors of companies within the same industry as you. It’s also handy to look at the kinds of people who are following your competitors pages too!

How to optimise your profile

With this platform being as saturated as it is, these days, it’s not enough to just have a profile. Instead, this needs to be optimised and easily discoverable, something our Essex LinkedIn marketing agency can help you to achieve! 

So that you can make the most out of your account, our experts wanted to share their top tips for success on LinkedIn! 

Choosing your profile picture

Using LinkedIn for a business

Your picture is often the first thing people see when they look at your profile. With this in mind, it’s important that it is professional. If you are a business, make sure that your branding is consistent by using your logo on your page. If you are creating a personal LinkedIn account, use an image in a corporate environment. It goes without saying but you should also be the only one in shot too! 

Creating a detailed bio

Next, users will typically look for your bio. It’s important that you make this as informative as possible without going into a full-blown essay. Share what you or your company does, where you are based and who you serve. Additionally, it also pays to include a link to your website too! 

Sharing content that has value

Last but by no means least, valuable content is a must-have!

One of the common mistakes that many businesses make is generating content that is too salesy. When we go online, the last thing we want is to be sold too. This is where people go to connect and look for prospective business relationships. When writing posts, make sure that these show the personable side of your brand! If you are struggling for time, get in touch with our Essex LinkedIn marketing agency! Afterall, it’s what we do best!

Keen to know more about VerriBerri?

At our Essex LinkedIn marketing agency, we’re passionate about helping brands flourish and grow. What’s more, we believe that there is little more rewarding than seeing a client succeed! When you work alongside our agency, you are paired with a team of dedicated, passionate, and hardworking individuals. It’s as simple as that!

Keen to know more about the work that we do? Interested in receiving a free proposal for our services? Get in touch today by clicking here!