For those of you who don’t already know us, VerriBerri is home to a team of Essex marketing experts. Each day, we help brands to find their place within the market and strengthen their reputation. What’s more, we can even get you working at a fuller capacity too!
As a forward-thinking company, we pride ourselves on our ability to adapt to current marketing trends, whatever they may be. We are constantly training our staff in new specialisms as they come to the surface. Currently, we can provide support within any of the following areas…
- Social media marketing and management
- Search engine optimisation
- Pay per click
- Event management
- Graphic design and website development
- Public relations and crisis management
- Influencer and affiliate marketing
First things first…
As any Essex marketing expert will tell you, strong branding paves the way for strong marketing. Elements such as colour and font are how people remember you. Furthermore, it’s how consumers differentiate between you and your competitors too, making this a pretty important element to get right.
When deciding on key attributes such as your logo and tagline, it’s important that you first establish what personality type you want your brand to have. For example, you may want your organisation to appear sophisticated and competent. Comparatively, ruggedness, sincerity or excitement might be a better fit. Whatever it may be, a team of experts are going to be a must-have!
At VerriBerri, our specialist design team can help you bring your visions to life! Whether you’re starting from scratch with your branding or in need of a quick revamp, we’ve got you covered!
Why aren’t my products/services selling?
We’ve all been there. Unfortunately, lulls in sales are both inevitable and unavoidable. Whilst marketing is something you should be working on all year round; it can also be the perfect way to elevate your brand when you’re struggling too.
There are plenty of reasons as to why you might be experiencing a lack in sales. Below, we’ve broken down some of the most common problems and how you can fix them…
The proof is in the pudding
Let us start by saying that there is definitely nothing wrong with boasting about your business on social media. It’s always important to believe in your own products/services. Afterall, if you don’t, nobody else will. This being said, it’s vital that you’re also able to prove that you’re the best at what you do.
Client testimonials and positive reviews are two of the best ways to prove your credibility. Don’t just tell everyone you’re the best at what you do, show them!
Utilising hooks and CTA’s
The average person spends a total of 145 minutes a day consuming social media content. With this in mind, it’s vital that you’re dedicating time to formulating the perfect caption.
Firstly, make sure to start your post with a hook. The introductory sentence to any piece of content decides whether or not someone continues reading. Make sure to end your writing with a CTA too! Call to actions include imperatives such as ‘get in touch today’, ‘follow for more’, and ‘visit our website.’ This is a trick that our Essex marketing experts always stick too!
Don’t be salesy
Ok, we’re just going to say it – nobody goes on social media to be sold too!
If your content isn’t performing well, it’s likely that you’re being too salesy. The occasional nudge is perfectly fine but try not to base all your posts around this. By sharing more personable content, you’re going to get an instant boost when it comes to your authenticity.
Common principles that influence buying behaviour
When it comes to marketing, it pays to be in tune with your consumers. It’s vital that you know exactly how to grab their attention and what they respond well too. Without this, you’re going to struggle with getting your campaigns off the ground, emphasising the importance of customer research.
Marketing psychology tactics can be extremely successful (if used correctly) and may be something that you want to consider introducing to your strategy. Of course, it’s always important to note that these might not work for every business, however.
Below, we’ve broken down a few of the common principles and psychology tactics used to influence the buying behaviour of consumers today…
Reciprocity:
This principle plays on the fact that people often feel the need to return the favour if somebody does something nice for them. The same applies in the world of business. For example, if you provide excellent customer service or share an exclusive discount code, consumers are more likely to make a purchase. In other words, they reciprocate.
Scarcity:
The scarcity theory refers to the idea that humans will place a higher value on items that are in short supply. In other words, if there is less of something available, consumers are more likely to make a purchase. Additionally, you can usually get away with charging a higher price too.
Authority:
When it comes to making a purchase, consumers often like to stick to the brands that have the most authority within their market. This is especially true if you don’t know much about what you’re purchasing (printer ink, for example.) It’s always beneficial if you’re able to position yourself as a credible business.
Social proof:
As a concept, social proof follows the idea that people will copy the actions of others. Products that are widely spoken about or recommended, be it by friends or influencers, usually do better than those who aren’t. When you work alongside our team of Essex marketing experts, we can help you to build social proof around your brand, giving you that well-deserved push!
Contact us today!
When it comes to running your own business, we know that free time is often thin on the ground. With marketing being such a demanding and time-consuming process, it’s the last thing you want to be juggling on top of everything else, believe us!
If you’re struggling to find time to put into organically promoting your products, we highly recommend getting in touch! To reach our Essex marketing experts, just click here or call us on 01376 386 850!