24 Jan Essex PR Agency
As an Essex PR Agency, we know just how vital public relations are when it comes to success. Despite this, many businesses that approach us completely overlook its many benefits. We understand that the industry is sometimes branded with a negative reputation. However, although it may have its flaws, it still plays a valuable part in getting many brands the attention they deserve. Unless consumers know that a brand exists, how can they ever buy from them? Moreover, if someone is unfamiliar with a name, why should they trust them?
Our Essex PR agency specialises in helping companies to improve their visibility. There is nothing more rewarding than being partly responsible for a business’s success. Quite frankly, watching our clients thrive is the driving force behind our dedicated team. Based near Chelmsford, we are one of the biggest marketing agencies throughout the South East and with that, a multi-award-winning one too!
What Are Public Relations?
Now, we’ve all heard the term ‘PR’ but how many of us really know what that means? Or more for that matter, what it really entails? Well, PR is when a company uses the resources around them to try and reach their target audience. For instance, the most traditional form of PR involves media relations. But, as many things do, PR has progressed a lot through the years. This has meant the incorporation of digital technology has allowed the horizons to broaden. When looking into implementing PR nowadays, you are met with many other options. For instance, appearances on TV, radio, podcast, and more recently, influencer marketing too.
The Benefits of PR
Discussing PR would be pointless without touching on its biggest benefits. Afterall, before taking any risk in business, your biggest concern is always going to be ROI. With this in mind, allow us to explain some of the key advantages when it comes to PR.
Starting with one of the most obvious, public relations help a business to attract their target audience. Utilising sources to reach a similar demographic to yours can go a long way in helping establish your brand. Lots of people may want what you offer, but unless we know you’re there, we won’t know to buy from you. By attracting the right segment of the market, you’re sure to generate far more word of mouth. In addition to this, you’re bound to benefit from the higher sales that come with PR too.
Every business wants growth, right? If this is the case for you, PR is going to quickly become your best friend. Our Essex PR agency emphasises that the more people that know of you, the bigger your customer base will grow. With more people buying from you, this can only ever lead to expansion.
Reputation has always been important in business. When damaged, it can be extremely hard to fix. Therefore, making sure yours is as solid as it can be is vital in case you were to ever run into trouble. Public relations can go a long way in building a company’s credibility. Once utilising this method of marketing, you are sure to leave with a concrete reputation. This will put you in good stead when it comes down to the longevity of your business.
Finally, the most common benefit of PR that is overlooked is the impact it has on your SEO value. In case you’re unfamiliar, SEO is the process a business undergoes to improve their ranking on Google. When appearing in online PR articles, the publication will include a back link. This is where one website links to another. The more trusted the publication is, the more credible Google finds their opinion. No honourable source is going to put their reputation on the line unless they truly believe in a brand. Google recognises this fact and therefore, begins to build trust with you too. With PR on your side, you can quickly scale the SERP in no time.
Why You Need an Agency
Making traction with PR without the help of existing connections is near impossible. Therefore, if you’re looking to get a PR campaign of the ground, you’re going to need the help of professionals. Our Essex PR agency has spent years networking and building concrete relationships within the journalism industry. From here, we have been successful in getting our clients published in quality sources such as The Metro and Cosmopolitan.
Finding potential openings and pitching takes time. This means that PR can be an incredibly lengthy process. Without the help of an agency, making any noise through public relations is likely to take even longer. With our help, you have more time to spend on what you do best. Allowing us to take the lead will mean far less stress for you in the long run.
Our PR Guarantee
At VerriBerri, we pride ourselves on our customer service and how much we care about the clients we work with. Seeing so much scepticism surrounding PR, we knew something needed to change. Many clients were coming to us having had bad past experiences. Whilst other agencies may not replace the leads that are lost, by working with us, you are covered by our PR guarantee.
Integrity is something we strongly believe in. Therefore, we refuse to make promises we can’t keep. The bottom line is, setting unrealistic standards doesn’t help anyone. Not only does it leave our clients disappointed but it also puts our workforce under unnecessary stress. We always love to push ourselves; however, we want our clients to feel assured in our ability. By working with our Essex PR agency, you can be confident you are in safe hands.
Contact Our Essex PR Agency
If our Essex PR agency sounds like the perfect addition for you, why not consider reaching out? We love working alongside brands that are passionate about growth and success. To find out more about us and what we can do for you, you can get in touch by clicking here. Alternatively, give the office a call on 01376 386 850.