20 Jan Essex restaurant marketing agency
With the pandemic having a devastating effect on the hospitality industry, employing a leading Essex restaurant marketing agency may be essential in getting back on the right path. At VerriBerri, we are just that. With over 12 years of experience in providing multi-award-winning services to restaurants around the country, our portfolio is boundless. With the pandemic’s uncertainty still rippling throughout the world, effective marketing has never been more crucial in order to survive.
Nowadays, a customer’s perception of your restaurant is the defining factor between long-term prosperity and struggling to stay open. Disregarding what your actual quality may be, if it isn’t perceived as supreme, you are setting yourself up for failure. This being said, there isn’t a straightforward path for businesses to follow when it comes to marketing. Every brand is different, and therefore the strategies needed to achieve success will also differ. Whatever direction or vision your brand may wish to take, we are fully equipped to guide you towards it. This could mean a complete brand refresh, or just a few tweaks to your current marketing strategy. Whatever it is that you’re after, we’re here to help!
As an integrated Essex restaurant marketing agency, we know the best way to take your brand to the next level. With over a decade of experience in implementing various marketing techniques, we excel in compiling the most effective collection of them, tailored specifically towards your brand. Some of our most popular services include:
- Social Media Marketing
- Public Relations
- Content Marketing
- Graphic Design
- Business Development
- Event Management
Social Media Marketing
Without question, social media marketing is one of the most important tools businesses can utilise in this day and age. The internet has become a prominent part of everyone’s daily lives, using it to search, shop, and even socialise. Within the restaurant industry, this is no different. Customers now expect a polished website, good social media engagement, and a visually appealing menu before they’ll even entertain the idea of a visit. These factors each have a lot of influence when it comes to the decision-making process.
Not having an online presence is extremely limiting in terms of awareness, interest, and engagement. In fact, the main benefit of social media is the substantial reach associated with it. These platforms are used by millions of people each day, and with this in mind, they simply cannot be ignored.
By partnering with an Essex restaurant marketing agency like VerriBerri, we can substantially increase the reach and awareness of your brand. Utilising various tools and techniques such as user segmentation and audience targeting, we know how best to approach this strategy.
Whilst some may perceive social media to be a straightforward process, take it from the experts, it absolutely is not. Simply having an online presence is no longer sufficient compared to a decade ago. It now must be maintained consistently and accurately targeted towards your desired audience. With many restaurants overwhelmed when focusing on day-to-day actions, the sufficient time or resources may not be available to complete this to a desired standard. If this is the case, contacting a marketing agency may be the next step to take.
As mentioned, your customers’ perception of your restaurant is the most important factor in determining its success. Positive perceptions enhance your business, whilst negative ones can set you back years.
PR is all about perfecting the way in which organisations communicate themselves to the public. This could include collaborating with journalists, influencers, or industry professionals to paint your restaurant in the best light possible. Our extensive portfolio of connections (compiled over the course of a decade) provides businesses with the best possible medium for this to occur. Whatever stance you wish to take, we possess the relevant connections to effectively convey it to your target audience.
When working with VerriBerri, you benefit from always having our expert crisis management team on hand whenever you need us. Just because ‘all press is good press’ is a saying we hear all the time, doesn’t make it true. In fact, negative PR has the power to make or break your entire restaurant.
Something as simple as a negative review online can massively decrease public interest in your brand, hindering your reputation, revenue, and long-term survival. At our Essex restaurant management agency, however, we can help you to limit this risk, offering better security for the future success of your establishment.
Search engine marketing
Next, we come to search engine marketing, a highly effective technique that often gets overlooked.
Search engine marketing, also known as SEM, is an umbrella term for both search engine optimisation (SEO) and pay per click (PPC). You might have stumbled across these terms before. If you are still very new to this area, however, this might be your first encounter. If this is the case, you can read more about these techniques here.
In short, search engine marketing is all centred around boosting traffic to your website. Whilst SEO and PPC may take two very different approaches, the end goal very much stays the same. The question is, which direction do you take?
Realistically, your approach is going to be very different from that of the next restaurant or brand. The route you take is entirely dependent on your desired destination. Are you after a quick boost in clientele, or are you looking to play the long game and develop a loyal customer base? Either way, our team will work hard to discover the best option for you, getting to work on implementation as soon as possible.
Whether you know your desired direction, or are still feeling a little lost, we can help make your vision a reality. For more information about any of our services, just click here. Alternatively, to get in contact with our Essex restaurant marketing agency directly, call us today on 01376 386 850!