17 Jan Restaurant marketing agency
Because of the pandemic’s effect on the hospitality industry over the past 24 months, a nationally-renowned restaurant marketing agency is essential in order to stand out from your competitors. With the pandemic’s uncertainty still rippling throughout the industry, marketing has never been more crucial for a brand’s survival. A customer’s restaurant choice now depends a lot on how you present yourself to them. Even though your food may be the best, if you aren’t presented as such, you’re setting yourself up for failure. At VerriBerri, our multi-award winning range of services can help to get your business back on its feet. By offering a high quality service without the London price-tag, you can be confident in our ability to deliver.
Gone are the days of walking down the street and choosing a random restaurant to eat in. Now, online reviews, downloadable menu’s and the simplicity of the booking process are becoming essential parts of the decision making process. By working with VerriBerri, we will utilise our decade of experience to provide your business with exactly what it needs. This could be as simple as some social media advertising, or a complete brand refresh. Whatever direction you wish to take, VerriBerri is fully equipped to get you there!
Social Media Marketing
Social media marketing is fast becoming one of the most effective ways for businesses to promote their products. With nearly half the world’s population utilising the likes of Facebook, LinkedIn, Twitter and Instagram, it’s vital that this technique is one that your brand is taking seriously.
Not every platform will be specifically relevant for you, which is why it’s important that you aren’t comparing your strategy to that of your competitors. Every business is different! By working with our award-winning restaurant marketing agency, we can help you to identify which sites will be the most lucrative.
Whilst social media marketing may seem like a straightforward process, it is, in fact a lot more complicated than it first looks. Simply just having an online presence isn’t enough. It is all about maintaining it and directing it towards your desired audience. If time is in short supply and you’re struggling to post on a regular basis, VerriBerri are always happy to step in and help!
Visibility is a huge contributing factor to the overall success of any business, and is also a main benefit of a strong SEO strategy. With many people checking your site before visiting your restaurant, a comprehensive presence online is key. But what good is a strong website if your customers don’t get to see it?
When searching online, people rarely go beyond the first page to find what they are looking for. If your brand is not one of the top suggestions, your visibility and awareness is severely hindered. This could be the difference between struggling to fill seats, or a fully booked Friday night.
SEO is a technique used by brands to improve where they rank under searches that relate to what they do. It’s a highly technical area of marketing and not one that we would advise you to attempt alone. Unless you have prior experience here, this job is best left to a restaurant marketing agency. That’s where we come in!
Our expert SEO and content team have over a decade of experience bringing brands into the limelight. Using optimised blog posts and various other techniques, we can help your business to climb the Google rankings in no time. We cannot stress enough how important it is that this technique is implemented properly. Playing around with your SEO without detailed knowledge of how this all works could end up doing more harm than good.
How your restaurant appears in the public eye is just as important as the actual service you provide. By painting your brand in a positive light, you can develop the interest of new and existing customers, and who doesn’t want that?!
There are many different approaches to PR and some will obviously be more relevant to your business in particular than others. For example, you may want to put a heavy focus purely on generating exposure through the press. Alternatively, an influencer campaign may be the direction you want to head. At VerriBerri, we collaborate with journalists and influencers on a daily basis and have built long-lasting connections within both fields.
With journalists being historically unreliable, you may be feeling bit wary about investing in PR and understandably so. With so many brands out there scorned with bad past experiences, we decided that something needed to change. As such, we introduced our PR guarantee! What’s more, we are the only restaurant marketing agency in the UK to offer such security to our clients. No matter what happens, we always promise to deliver exactly what we have agreed upon and nothing less!
In addition to writing articles and managing influencer campaigns, our PR team are also incredibly skilled in crisis management too.
Everyone knows the saying “all press is good press”, but this is actually far from the truth. Negative PR could set your brand image back years, massively decreasing your revenue and the overall interest in your brand from consumers. At VerriBerri, our PR team are experts at maintaining your brand image and dealing with any issues that may arise. We can help you to minimise the fallout of negative news, whilst putting our positive press in the meantime!
Relax, we know it can be a lot to take in! If you’re still feeling a little lost or we’ve left any of your questions unanswered, get in touch with one of our experts today!
Keen to get the ball rolling? Whichever service you need, our respective teams are well equipped to hit the ground running. Or perhaps you aren’t sure what direction to go? We can help with that too! For more information about our restaurant marketing agency, or to reach our team, click here. You can also call us directly on 01376 386 850!