21 Nov Essex social media agency
I’m sure you will agree with our Essex social media agency that although crucial for marketing your business and reaching a large audience online. Your business’ presence on social media must be planned and posted appropriately.
Social media can be used to raise brand awareness and to interact directly with your customers. There are things that need to be taken in to consideration when planning your social media posts:
What platform’s best suit your business?
Your customers being on every social media platform is very unlikely, which is why it is important to choose a select few to focus on. Less is most more in this case, as stretching yourself to post on all platforms means you can’t put all your effort in.
Establish which platforms are appropriate. For example, if you are in the fashion or beauty industry, images of your products and styled looks would be a good way of promoting your company. Therefore, Instagram or Pinterest might be best suited to display the services you provide and reach your desired audiences.
A law firm on the other hand may not find visuals beneficial, instead posts on Twitter and LinkedIn would sell their services more effectively.
What kind of content should I post?
Social media is about interaction between your company and potential customers. Knowing your audience will mean the content can be altered to appeal to the right people. Making posts accessible and more relevant will mean they are more likely to convert readers in to customers. A top tip is to avoid hijacking hashtags for the sake of it, make your posts relevant to you and what’s going on in your business. Your posts should be of value to your customers, consider how you can use online platforms to reach out and possibly resolve existing customer queries.
What do you want to achieve?
Without a plan or strategy in place, there is no way to monitor your success or make changes. Set clear goals to ensure ineffective strategies can be eradicated. Followers and likes create a buzz about your business but if those ‘liking’ and ‘following’ aren’t converting to customers it may be time to reconsider your social media strategies.
Are influencers as instrumental in social media marketing as we think?
Social media marketing is the biggest form of advertisement for businesses. Studies have shown that 81% of consumers make a buying decision based on influencer marketing. What’s more, 94% of marketing professionals consider influencer marketing to be ‘highly effective.’
Instagram alone saw over a billion dollars spent on it’s platform last year. This increase is likely to be because platforms like Facebook and Instagram are putting a large push on encouraging user ad spend. It has almost become essential for most Influencers as their reach is being restricted unless they pay for their posts. Lumanu carried out a study of profiles with over 25,000 followers only to find a typical Facebook account will organically only reach three to eight percent of their audience; and on Instagram the statistic is fifteen to twenty-five per cent.
The Problems With Influencer Marketing
The rise of influencer marketing has also brought with it ‘fake fans.’ The marketplace is flooded with thousands of profiles willing to promote small time businesses with very little credit or organic following, for the right price. This leads many companies to feel disillusioned with the concept of utilising influencers. The prospect of having to compete with products and companies that may not be legitimate; but just have the right budget can seem futile.
As such, it is vital you work with an agency who understand the influencer marketing industry and know the best way to get the most out of it. We already have contacts that we can use to boost your influencer marketing. If you are looking to run a campaign that is a little ‘off the wall’ we will know the right questions to ask to ensure your business benefits in all the right areas. After all views, likes and comments may pay the influencer’s bills; but you want to ensure that having your product or service appearing on their feed generates you business!
Social media marketing has a prime reason; to make you more money. As such every campaign must have clearly defined metrics and goals and influencer marketing is no exception.
So, before any new project ask yourself the following three questions:
- What are my expectations?
- Do I want to boost brand awareness?
- Do I want to increase sales?
An influencer was caught out after she failed to sell 36 t-shirts required to start her clothing line; despite having 2 million followers.
People were quick to jump on this. Many claimed that the influencer bubble was set to burst. But just how accurate is this claim and what does it mean for the future of social media marketing? Here’s our take on the situation.
It comes as a huge surprise that an influencer with such a following couldn’t sell 36 shirts. Even if only 1% of her followers bought her merchandise, that still would have equated to over 20 thousand units.
It’s easy to think that because an influencer has a larger following, they are automatically able to sell products. But without the correct use of content marketing, it can be impossible to successfully market your products.
What This Means for Businesses
So, what does this mean for businesses who use influencer marketing campaigns? Brands will now have to be extra vigilant about who they choose for their campaigns. It’s important to choose someone that reflects your brand messaging, but have genuine engagement on their posts. If an influencer has millions of followers, but poor post engagement, it’s likely that they’ve bought their following and are not genuine.
When it comes to social media marketing, it’s not about converting every follower to a sale. It’s about building a large enough audience that will not only spread awareness of your brand, but also ensures a small percentage does purchase and grow with it.
Social Media Marketing Agency
Will the influencer bubble burst? No. However, that doesn’t mean brands shouldn’t be smart about who they choose for their social media marketing campaigns. It’s essential to focus on overall user engagement to ensure the success of your campaigns; rather than on the number of followers an influencer may have.
At VerriBerri, digital marketing agency Essex, we provide a variety of social media, content and PR services to help raise awareness of your business and the products and services you sell. If you need help with your Essex product launch or influencer marketing, get in touch with our award-winning team today.