03 Oct Expert content marketing agency
Content marketing takes a lot of hard work, research and dedication to truly see some results. However, because so many businesses give up in the research stage, there is still so much room for newcomers to come and get their name heard. This week, VerriBerri are here to provide you with a guide on kickstarting your content marketing.
Finding your ideal demographic
Before you can even begin marketing, you need to identify your primary target audience. This is where the research begins. Look at your competitors to get a feel of the sort of people interested in your product or service. Then, come up with your ideal customer. From there, think about the behaviours and interests. What problems do they have? How can your product solve those problems?
Decide what type of content you want to create
So, you’ve identified your target audience and you’ve segmented them. It’s now time to take that research about their behaviours and interests and apply it to the kind of content you want to create. You’re going to want to connect with your ideal audience on LinkedIn, look at what your competitors are posting and view what gets the most engagement. You should then soon have a list of industry-relevant topics that your audience are genuinely interested in.
The most obvious, most accessible types of content include:
How to refine your content to suit your audience
You’ve got your audience, you’ve got topics and you’ve decided your content methods. Now, it’s time to create the content. Of course, people create content in many different ways, however, this is how we would recommend doing it:
- Create a title based around one of your topics
- Write an incredibly quick draft.
- Brutally edit your draft.
- Ensure your content is in easy, readable chunks.
- Add in quotes.
- If you can break up a paragraph into bullet points, do it.
Content marketing is essential to any company, regardless of industry. Writing gives your business a voice, a face, a personality which in the long term, converts into consumer trust and brand awareness.
Content creates hype
If you’ve recently launched a new product, how can you expect it to get any hype if nobody knows about it? Content marketing Essex creates the hype surrounding the product. If your company has a social media presence, launch a teaser campaign. Release short snippets of information surrounding your product for a set period. The aim is to create enough excitement to keep your audience coming back for more.
Everyone needs to be on board
For content marketing to be truly effective, your whole team needs to be on board. This doesn’t mean that every employee is responsible for creating content, although it does mean that they need to be willing to promote and support the message. If you don’t practise what you preach, neither will your consumers.
Indirect customer conversions
You should be creating customers to target potential customers. If so, then you’re shortening the process between people and products, increasing the chances they will make a purchase from your website. If your content possesses SEO value, then you’re well on the way to increase your brand awareness.
Help instil trust
Living in a world where the majority of consumers will only make a purchase after research, reviews and recommendations, content marketing plays a vital role in helping consumers understand and connect with your brand. The more you educate your audience, the more you begin to establish a relationship with them.
Content marketing Essex is without a doubt one of the most cost-effective digital marketing methods available. The great thing about content marketing is that it’s accessible to anyone. On average, it costs 62% less than other outbound marketing methods despite it generating 3 times as many leads.
How videos can enhance your content marketing strategy.
Videos are now the biggest form of content marketing, with 71% of consumers watching more online videos than ever before; according to HubSpot. Videos are now used in a variety of ways to help promote a brands product or services, while building a relationship with customers.
If you’re looking to improve your overall marketing strategy, video content is the best way to go. With this in mind, VerriBerri, content marketing agency Essex, outlines the top three ways videos can help improve your marketing strategy.
If you’re looking for a way to convert site views into purchases, videos are the way to go. According to Adelle Studios, videos on landing pages are able to increase conversion rates by more than 80%. This is due to videos offering a detailed guide of your product or service, that is easier to consum than plain text. By showing videos on your website, you’ll be able to increase consumer trust towards your brands; ultimately leading to conversions.
Most people assume that SEO is only driven by written content. But that couldn’t be further from the truth. In fact, high quality video content can not only boost user engagement, but also drive traffic to your website. This is essential for businesses as click-through rates determine where you rank on Google.
What’s more, Google’s algorithms are increasingly prioritising pages with video content in the search results. As a result, it’s now more important than ever to utilise video in your content marketing strategy in order achieve success with your organic SEO.
According to Wordstream data, social media marketing videos get 1200% more shares than images and text. Videos are a great way to engage with your audience as they can provide tips, tricks and hacks; that reach a wider audience in an entertaining way.
When looking to add video to your content marketing strategy, it’s vital that your content is professional and reflects your brand values. At VerriBerri, digital marketing agency Essex, we provide a variety of effective content marketing services to ensure you increase your brand awareness and credibility.
If you would like more information about our content marketing services. Get in touch