20 Sep Fashion brand marketing agency
Fashion brand marketing agency. – In 2020, it’s estimated that there will be more than 3 billion social network users across the globe.
If you’re a fashion brand who does not have a social media presence; you’re closing yourself off to a vast audience.
It has been revealed that by 2022, the UK online fashion market is forecast to increase by 79%, reaching just under £29 billion. With these figures in mind, it’s vital that your brand keeps up with your competitors and ensure you have an online marketing strategy in place.
Over the past year; 40 per cent of YouTube users turned to the platform to learn more about a product before making a purchase decision. VerriBerri, fashion brand marketing agency; are here to tell you why fashion and marketing go hand in hand.
Build a relationship with your audience
A staggering 52 per cent of customers are likely to switch brands if a company fails to personalise communications and overall experience. Social media is the easiest way to make communication between brand and consumer accessible. It’s important now more than ever to meet the needs of your audience through making your products and services available on demand.
Brands who are already recognising the link between fashion and marketing are noticing that when consumers interact with a photo; they want to be able to shop the product instantly instead of sifting through your entire website. Fortunately, platforms like Instagram have recently introduced the ‘click-and-shop’ feature. This automatically helps reduce the process between content posting and the purchasing process.
Partner with influencers
Social media influencers have a huge impact on people’s purchasing habits. Did you know that 86% of marketers used influencer marketing in 2017? If you’re a fashion brand, it’s highly recommended that you partner with influencers which will appeal to your target audience.
It’s important to post content regularly, however, you need to be careful not to appear spammy otherwise your followers will switch off. Instagram stories are a fantastic solution to stay in your audiences feeds as well as sharing company updates!
Email marketing and personal service
With the new GDPR rules being introduced earlier this year, you may have thought that email marketing was dead. However, with 897 million mobile email users worldwide, you may just be missing a trick. By personalising your content with discounts and content that would appeal to your audience individually, you’ll probably find that your conversion rate will increase.
Our fashion brand marketing agency are firm believers in organic marketing methods such as search engine optimisation. The best way to maximise the effects of SEO is to have a blog present on your website. If you’re a fashion brand looking to grow your online presence; then a blog which not only looks great but also has fantastic SEO value may just be the way to make your website rank on search engines.
Cracking customer service
If a customer has a question about a product; you need to make it extremely simple and straightforward for them to contact you. You may not think that customer service matters, but in 2017, 54% of customers stopped doing business with a company due to bad service.
The fashion industry is a huge market worth trillions of dollars! With so much money in fashion, it is in no way a soft market. In fact, this could be one of the hardest industries to crack, as it is such a crowded market it is vital that fashion brands stand out if they want to make any headway.
Customer service via mobile, digital, and social.
52% of millennials say they are open to customer service options that include self-service, intelligent assistants, or chatbots. Fashion brands can take inspiration from Asos and the launch of their voice recognition shopping assistant.
Asos have collaborated with Google home, launching their fashion-bot ‘Enki’. Users can now ask their google home smart speakers – “hey Google, talk to Asos”, they are then able to shop the latest products across Asos’ top womenswear and menswear categories. The technology is a breakthrough for fashion brands, integrating technology into their online shopping experience while launching a campaign to advertise and market the service will draw users in.
Support a cause.
Fashion offers a unique opportunity to support a cause and bring awareness to an issue. Many start-ups support and help a variety of issues throughout the world. Millennials are a huge market that is eager to be involved in promoting change across the world. Fashion brands should take advantage of this and incorporate a charity or cause into their marketing strategies. It could also really benefit a fashion brand’s public relations.
We covered Instagram, but what about everything else? Social media is one of the most effective and cheapest ways to gain massive brand exposure. If you mix in the use of brand ambassadors, you can see a huge social following grow very quickly. The best part of this is that you can simply look on social networks for people who would fit your brand who have a large number of followers and ask them how much it would cost for them to promote your brand to their audience. If they ask for too much, move to the next person until you land on someone who can deliver the right price and exposure for you.
Fashion is a multi-billion pound global industry which contributes to around 2 per cent of the world’s Gross Domestic Product (GDP).
The bottom line is; there is always a demand for fashion whether it be high-street stores or haute couture. However, this also means that it’s one of the most competitive industries to try and become successful in. Fortunately, with a little help from a fashion brand marketing agency ; your brand awareness will increase in no time.
What contributes to a good brand story?
Before any fashion brand can begin to make it into the big leagues; you first have to establish a brand story. Consumers want to feel as though they can relate to a brand before purchasing a product. Therefore, it is vital that you have a strong USP. When it comes to PR, the more authentic your USP is, the more leads your fashion brand marketing agency are likely to generate.
The major benefit when working with a fashion PR agency is they have connections from press events; product launche sand networking. Emails are an effective way to reach out to publications, however, you have to bear in mind that you are also going to be competing with other emerging fashion brands. A good fashion brand marketing agency will have relationships with journalists which go past emails and be able to make a follow-up telephone call.
Monitor and measure engagement
Your agency will also be able to take control of your social media accounts; which can provide you with an insight into your engagement and lead conversion rate. Giving them control of your social media account; also allows them to reach out to influential fashion bloggers about a potential collaboration.
Graphic design not only goes hand in hand with social media but gives you the chance to create attractive artwork for any launch events or newsletters. As the fashion market relies heavily on expert design and eye-catching imagery; you’ll need a strong design team behind your brand. Emailing bloggers and influencers to visit your launch event or pop up will need more than a few lines of text. You need to grab their attention and using quality design marketing is the best way to go about it.
Whether you’re a small start-up or an established brand, investing in a fashion PR and marketing team can help to take your company to the next level.
If you would like to find out more information about how our fashion brand marketing agency can help grow your business; get in touch on 01376 386 850 or just click here.