24 Nov Fashion Branding Agency
If you’re operating within the fashion industry, you’re probably in need of the help of a fashion branding agency. Well, look no further! Here at VerriBerri, we’re a friendly team ready to get our teeth stuck into our next project. In addition to our combined wealth of knowledge, we’re also a multi-award-winning agency. What more could you ask for?
Alongside branding, we also specialise in other areas of fashion marketing. These include the following:
- Event Management
- Public Relations (PR)
- Social Media Management
- Website Design
- Search Engine Optimisation (SEO)
- Graphic Design
What Is Branding?
Simply put, branding encompasses almost everything that distinguishes you from other businesses. This could be anything from your brand name and logo all the way through to the design on your clothing tags.
However, branding is so much more than this. Branding as a whole should consistently communicate the core values of your company. It should mirror your tone of voice and reflect your ethos and messaging in the best way possible.
Why is it Important?
When someone originally hears your name, they’re going to start subconsciously building their first impression of your brand. The same goes for when they initially see anything that you are putting out into the world. This could be anything from your website to social media channels. Bearing this in mind, you need to consider a few things. How do people feel when they see your branding? Is it creating a positive and accurate image of who you are?
We’ve all heard the saying that ‘a picture is worth a thousand words’ and the same goes for branding. Whether it’s your name, logo, the colours you’re using, or your Instagram theme, you need to stay consistent.
The internet is vast and with that comes a torrent of fake websites. If your fashion branding looks in any way untrustworthy or lack-lustre, this isn’t going to instil much faith in your audience. Subsequently, they’re going to go elsewhere to make their purchases. Once your reputation has been damaged, it can be extremely hard to reform. Don’t hinder your business. Why not consider bringing onboard a fashion branding agency to help give you some creative direction?
Why Should I Be Working on This Now?
There really is no time like the present. No, really. With the pandemic still looming over our heads, more and more people are sat at home with nothing to do. It’s true for many that that when we’re bored, we reach for the internet and start spending. This means that working on your branding only seems logical. Time is of the essence and we won’t be in this position for long. Why not take advantage of the situation and start promoting your products? You won’t regret it.
In addition, Christmas is just around the corner. In previous years, this has been a historically busy period for fashion retailers. However, with the unknown effects of the pandemic in tow, there really is no guessing how much people will be spending this year. There may be people willing to make a bang with Christmas however, there will also be some households with far less disposable income than usual. Bearing this in mind, getting your branding spot on will ensure people buy from your website over others.
Now, you don’t need a fashion branding agency to tell you that you’re in a saturated market. With new brands popping up here, there and everywhere, you need to focus on standing out. Branding is the perfect way for you to distinguish yourself amongst said competitors.
Why Should I Enlist the Help of a Fashion Branding Agency?
Despite both being in a creative industry, fashion is very different to the job that we do as branding specialists. We’ve worked in PR and marketing for over a decade now. As such, it’s safe to say that there is nothing trial-and-error about our work. We know exactly what your consumers want to see. What’s more, we understand the ins and outs of their purchasing behaviour. Both of these factors put us in good stead when it comes to knowing how to make your branding make an impact and increase sales.
We aren’t just experts in this field, we understand marketing as a whole. As a result, we know just how time-consuming creating quality and effective branding can be. Curating authentic ideas takes time and can be difficult to do well. Additionally, you need someone with experience of design programmes, which could mean taking time to hire and train new members of staff. We almost always find that it is beneficial to outsource the work to an agency like ours. Forgetting about time and finances, it saves your sanity.
When you work with our agency, you work with a dedicated team. Whilst freelancing may be successful for other companies, we have never found it to work for us. Being in an industry where we work with a range of different clients, communication is key. Having us all consistently under one roof means that you’ll never have to worry about trying to get hold of someone. We’ll always be just at the end of the phone. This not only makes us more accessible, but additionally it adds consistency. When you call us, because our team are set individuals, they don’t chop and change which means they get to know you. When you have a question there is no passing you around and if you want to later move onto help with your marketing and PR, we already know your account. This offers our clients a turn key marketing solution.
In addition, being based in Essex brings us far more benefits than the scenery. People are often apprehensive when hiring branding agencies in the city due to the London price tag that is associated with them. Being where we are, we are able to pass the saving onto our clients. This means our services are far more affordable whilst still maintaining an amazing quality.
Contact the Team
In usual times, we much prefer inviting our clients into the office for a friendly chat. Being in the climate that we are, our options are slightly limited. Regardless, we’re still open for business and excited about taking on new ventures
If you’re interested in hearing more about our fashion branding agency and what we can do for you, we’d love for you to give us a call. You can ring us on 01376 386 850 or alternatively, click here to be redirected to our contact form. We can’t wait to hear from you!