fashion marketing agency

fashion PR agency

fashion marketing agency

Finding The Perfect Fit With A Fashion Marketing Agency, Top Tips

It’s an astonishing how many people dream of running a successful fashion brand. The cold, hard reality, however, is that very few manage to turn that dream into something concrete and successful. The industry is saturated, tough and doesn’t suffer fools gladly, of that there’s no doubt. But most people don’t even get a fighting chance to begin with. Usually this is because the marketing is poor, and sometimes even non-existent. The team here at VerriBerri, a fashion marketing agency based in Essex; have put together this compendium of free marketing tips and tricks so that you can stride through this changeable industry with a newfound swagger.

Social Media Is Your Friend

Social media often gets a bad rep, and to be fair, a lot of the time it faces valid criticisms. Platforms such as Twitter are hotbeds of hate, breeding grounds for trolls who have nothing better to do than bring people down. As well as that; it’s primarily thanks to social media that the problem of fake news circulation has become so globally widespread. That being said; social media still has its place within this world and you can definitely use it to your marketing advantage.

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The obvious advantage that it gives you is increased exposure, something that’s especially crucial for a fashion brand. You can easily build your brand up and all you need to do is a bit of hard work and have some simple social media knowledge. If there’s one thing this fashion marketing agency advocates when it comes to social media marketing, it’s consistency. By adopting a consistent approach, scheduling what and when you post, will maintain a sustainable growth.

This is far better than a sudden spike in followers who have seen a paid ad; who will likely only follow you for a few days before realising you didn’t have much beyond that ad. It doesn’t take a genius to work out that for such a visual medium as fashion you should be choosing an equally visual platform. So, you should be mainly targeting Instagram for your fashion brand. Following that, build up a loyal, local following first. Target those longer hashtags that are locale-specific to really drill down a solid foundation for your brand. You can’t expect to access the national and international fashion market if nobody even knows about you in your local town!

Another new piece of the fashion puzzle is the use of influencers and collaborations within your brand’s marketing strategy. Ten years ago, the word influencer wasn’t even in the dictionary, now it’s become the dream job for some children growing up! It’s beyond surreal just how quickly the world continues to change. People are tending to see beyond the truly massive influencers now, their paid product advertising can be seen through in an instant.

What you want to be targeting as a fashion brand is the smaller, more niche influencers who would genuinely like to promote your product. Those that would happily wear your clothing regardless of whether you were supporting them financially or not. In terms of collaboration, look to work with those designers and fashion brands that really align with your own brand’s values and ethos. Don’t shoehorn in collaborations for the sake of it because this will comes across as confused and contrived as a project.

Build Up Your Connections

Network as much as is humanly possible. The barriers and confines that once would’ve prevented you from connecting with leading industry professionals simply aren’t there anymore. Platforms such as LinkedIn allow you to put yourself out there. You can mingle with the sorts of businesses that you aspire to sit beside within the industry. Attend networking events and become a brand name that people recognise. Just like with social media, there’s no substitute for hard graft in terms of brand building. Becoming a bigger brand is the cumulative result of months of continual work, years even. Accepting that this hustle is going to be a primary component of your fashion brand’s success is vital. In fact, we’d argue it’s one of the most important lessons that this fashion marketing agency can teach you.

Always Keep A Keen Eye On The Future

Given that fashion does indeed change so quickly, you need to be an expert on the industry. Read up on the latest trends; the guiding industry insights and follow those industry professionals who really know what they’re talking about. In this way, you can try to jump on the newer trends before your competitors do. We’re not saying you should abandon your brand’s hallmarks in favour of the emperor’s new clothes; but there’s certainly no harm in trying to incorporate the more solid-looking trends into your clothes in some way.

Take A Step Back

Pinning Down The Perfect Strategy With A Women’s Fashion PR Agency The fashion industry is one of the most satisfying within which to succeed. This is partly down to the wonderful aesthetic world that you surround yourself with; but it’s also partly because it’s incredibly difficult to succeed in, so any success is incredibly rewarding as a businessperson. The reason that so much difficulty lies within its opulent walls, is that the fashion industry is beyond saturated. There’s an incredible amount of competition that you have to cut through as a brand in order of standing any chance of survival. The team here at VerriBerri, a leading women’s fashion PR agency, jotted down their thoughts so that you can be one of the leaders, not the followers. Your Best Friend Called, You Know, PR? Your brand isn’t going to go anywhere without it first being seen, especially a fashion brand. The fashion industry is still dominated by leading publications such as Vogue, Elle and Vanity Fair. What they say has a huge impact on the direction the fashion market proceeds to follow. In terms of influence, they’re up there with the largest fashion houses themselves. How do you access fashion publications? You do so through the magic of PR. A discipline shrouded in mystery (well, not really), PR executives act as the in to these magazines. How they work is devilishly simple. They take your brand’s message, angle or product, and they pitch it to journalists, using their time-honed skills to lure the journalists in. But not in a creepy way! Without a PR team, you’d be stuck on the riverbank with a stick and some twine attached, trying desperately to catch something, anything other than an old leather boot. With a PR team, you grant your brand a twin-engine fishing boat that can take you out into the open waters of the fashion world, and start reeling in some real catches. At our women’s fashion PR agency, we have an immensely talented team of PR staff on task to deliver the kind of coverage that a fashion brand needs to start getting noticed. There are few job titles that require the sort of attention to detail, love and care for a brand, ruthless organisation and enthusiasm that a PR employee does, and that’s what makes them such valuable assets to have by your brand’s side going forward. What’s Fashion Without Social Media Nowadays An Instagram story is just as fleeting as a trend in the fashion industry. The two separate entities, social media and fashion, are so uncannily similar that it’s almost scary. Both depend on visuals, the trends in both are driven by popular voices and both access a cast number of people across the whole world. As a fashion brand, if you fail to use social media platforms to your advantage, then prepare to fail altogether. The kind of outreach and scale of audience it can provide you with if tackled properly is staggering. A women’s fashion PR agency has a social media department that can manage your brand’s social channels, combining expertise and consistency with your brand’s personality so that you grow your following organically and sustainably. They will also make sure that everything they put out is, if you’ll forgive the pun, on-brand. A Killer Combo For Website Ranking If you use the two disciplines above in conjunction with one another, you’re on for a big multiplier in terms of website ranking. Increasingly the world of fashion is being conducted online, and even those fashion businesses with a large physical-store presence have started to dedicate more of their energies into the world of e-commerce. Securing online PR articles helps provide your fashion brand’s website with invaluable ¬back-links. Back-links, for those of you not versed in the world of SEO (Search Engine Optimisation) are simply a link in another site’s content, in this case let’s say an online fashion magazine’s article about you, that follows back through to your brand’s website. Google gives the equivalent of an A+ for those websites that can demonstrate quality backlinks, which in turn means your fashion brand will start to appear higher and higher up the search engine ranking pages (SERPs). Social media has a similarly beneficial impact on SEO rankings for a brand. A strong social following on Instagram, Twitter and other social media platforms only does good things for where you appear on popular Google searches. The ability now to link e-shops to social media accounts will also then lead to greater revenue for your brand provided you’ve put in that social media groundwork. Which is, again, why it just goes to show how beneficial properly targeting social media marketing is. A women’s fashion PR agency will always have SEO actively in their mind, figuring out how best to get you noticed more. That’s their first and foremost priority in everything that they do. Why Is SEO So Important, Anyway? We’ve established and will reiterate here that exposure and being seen is vital for any brand, but especially a fashion brand. You can’t run a fashion brand built on the premise of nobody knowing about your clothes, it’s nonsensical. The online nature of the world today means that a lot of your business traffic will now stem through online avenues. With that in mind, if you’re not appearing as one of the leading search results for what you offer – ‘women’s bikinis’, for example – then you’re going to struggle to pin down any sort of business longevity. Fashion is a fickle temptress, don’t be conned into thinking a brief stint of brand success equates to industry security, because it doesn’t. What secures that is the backing of a PR agency constantly working on your brand’s behalf. So, if you’d like to find out more about our women’s fashion PR agency, then get in touch! Contact VerriBerri today on 01376 386 850. If you’re just starting out or found your brand to be floundering in the mud, then we can help!

Sometimes in order to move forwards you have to stop examining all aspects of your fashion brand with a microscope, and instead look at it with bigger-picture thinking. Think of your brand as a whole and ask yourself whether you could sum up the core values or message of your brand in a couple of sentences. If you find that you can’t then you need to address this.

In our fashion marketing agency’s experience, a lot of brands fail because they don’t have a clear vision, they don’t know themselves what they stand for and this in turn leads to customers not knowing either. It’s no surprise that these are the brands that don’t survive. Even if you don’t have a niche per se; your brand should still stand for something, whether it’s values, a style of clothing, manufacturing methods. Whatever it is, find it and capitalise upon it.

Contact our Fashion Marketing Agency

The world of fashion chops and changes more than a tailor or seamstress, and stitching yourself into the industry’s lining for any extended period of time requires you to put in the work! So, if you’d like to find out more about our fashion marketing agency, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to hear more about your fashion brand and where you think you could take it.