25 Jun Fashion Marketing agency
There are a few niches we like to think we excel at; specialise in if you will. One is being an award-winning fashion marketing agency.
If you are reading this, I am sure you understand that fashion is notorious for being an unpredictable industry. That doesn’t change the fact that if you want to be seen and respected you need a certain ‘je ne sais quoi.’ This is especially true if you are trying to break into the market. The truth is, how successful you are often boils down to how good your strategy is, how well you communicate and how much funding you have.
When you think of a fashion label you conjure an image of ‘luxurious’ and ‘stylish’. Although this is largely true, it can be difficult to reach this level due to the unstable nature of both fashion and business.
Things are also made considerably more difficult when you are up against high street chains. As such, coming across as reputable usually means working with a fashion marketing agency.
Read on for some tips from our fashion marketing agency.
Make them notice you.
Why should people care about you? Give them a reason to leave the label they have come to know, trust and love by giving them a reason to trust you and care. You need to establish how to make sure people will be engaging with you, eagerly waiting for an update on what next seasons line will be. Don’t follow the crowd, make your mark.
‘A man who wants to lead the orchestra must turn his back on the crowd.’ Max Lucado. Show them you mean it.
Successful business-people across a range of industries have built their reputation on communication. From YouTube videos and blogs like this one, to guest appearances and books, there is one thing they are all doing. Communicating in an authoritative way. You need to make sure you have a strategy in place for this; if you do not, you will find you are being pulled in different directions and your message is unclear.
Once you start to settle into your niche and establish your brand you should naturally attract a following. You do, however, need more. You need people to actively choose your brand over your competitors. There are a million and one routes to success, and even more to failure. Invest your time and money into research, communication and relationship building; become part of their lives and not just another label in the wardrobe.
Turn fans into pounds.
Be it through influencer marketing, a successful social media campaign or any of the other many ways to gain attention, you need to empower your fans and convince them to buy your range of clothing or accessories.
Who are you marketing to?
Edgy labels are a hit with the younger generation. This isn’t to say that Generation X don’t visit mainstream shops. However, those that are more fashion conscious are more likely to fit in the millennial bracket.
With this in mind, more contemporary methods should be implemented to increase your presence. There’s no use putting adverts out. You need to use technology. It will be a far more effective tactic that will also be relatable to your target demographic.
We can sympathise with start-up label because we know how difficult it is to compete, this is where our area of expertise is! Our fashion marketing agency will boost your boutique’s profile to no end. Here are a few reasons as to why we are the best agency for you.
- We are in touch with fashion trends and we know how to plan accordingly to react to these changes.
- We are easily contactable at any time of the day.
- The VerriBerri team are always looking for ways to review our PR and marketing strategies.
Fashion brands need greater exposure to get ahead of the competition, so contact our digital and marketing agency to find out how we can help.