29 Oct Fashion marketing in Essex
Fashion Marketing in Essex
When it comes to fashion marketing in Essex, we are specialists in this field. VerriBerri are a multi-award-winning agency that has been working alongside fashion brands for more than a decade. What’s more, we have delivered above and beyond on every occasion.
When discussing marketing as a concept, we essentially are referring to multiple avenues in which the end goal is boosting awareness for a brand. Some of the services we offer are:
- Event Management
- Graphic Design
- Social Media Management
- Public Relations
Why you Need Marketing
The sky really is the limit when it comes to discussing the benefits of marketing. Firstly, marketing will bring your company a higher turnover and often, all the other benefits will link back to here. Our fashion marketing in Essex is guaranteed to bring more recognition for your business. Similar to advertising, if you make your brand difficult to ignore, people are going to be more aware of who you are and what you do. This means that next time they’re shopping for clothes, you’re likely going to be their first port of call. As well as this, marketing can be a great way for you to get ahead of your competitors. If more people are buying from you, it stands to reason less people are buying from them.
When it comes to fashion marketing in Essex, there really is no better time than now. With Christmas around the corner and so many people stuck on what to get their loved ones; this time of year is great for sales. Marketing your product now will put you at the forefront of people’s minds when it comes to doing their Christmas shopping meaning more website traffic for you. What’s more, with the pandemic still prevalent in our everyday lives, whilst money may be tight for some, others have been stuck on their phone in the repetitive loop of online shopping. This combined with your likely loss in profits during lockdown creates the perfect groundwork for pushing a marketing campaign.
The fashion industry is a heavily flooded market. Whether you’re in female, male, or in kids’ fashion, there isn’t much room for movement in the industry. If you’re not marketing your product, you’re most likely going to get forgotten about. If someone has just seen a promotion for your biggest competitor, why would they then visit your website?
With the general public becoming increasingly aware of their carbon footprint, many are turning their noses up at fast fashion. Whilst this is good for the planet, it may not be good for you as a retailer. In case you’ve been living under a rock; fast fashion refers to the process of fashion brands releasing cheaper clothing of a lower quality specific to fashion trends. Customers then buy these products, wear them a few times whilst they’re popular and then throw them when they go out of fashion. This concept has been slaughtered in the press recently and as a result; many people are boycotting brands who contribute to this. Marketing can be a great way to scream about some of the changes you may be implementing into your way of working.
Best Types of Marketing for Fashion Brands
Of course, not every service we offer will be perfect for every industry. It’s for this reason that we should probably discuss the best avenues for the fashion industry in particular.
Social Media Management
With clothing being a physical item, social media is a great way of promoting yourself. All the way from TikTok through to Instagram and Facebook, there’s definitely a variety of platforms out there for you to utilise.
When assessing your options with social media, you first need to be hyper-aware of your target audience. If you’re a more high-end, corporate clothing brand, you’re probably not going to get much engagement marketing on TikTok. However, if your target audience is younger people, you may get good results from the likes of Instagram and Facebook. These social media sites are great for clothing because they offer you the ability to boast about your work through photos and videos. As well as this, social media is a great way for communicating with your customers, building brand awareness and teasing new releases.
PR is a pretty broad spectrum however when looking at fashion marketing in Essex specifically, a great place to start is with influencers. Gifting your products to influencers or collaborating with them in some way is a great way for you to reach a new audience. If they have thousands or, even sometimes millions of followers, just think about how many of those will see their post promoting your product. Then imagine how much traffic you will get to your site off the back of this.
Search Engine Optimisation (SEO)
It’s no secret that the much-loved high street is dying. As our everyday lives become more and more busy and with the pandemic still in tow, more people are turning to online shopping. It’s for this reason that you need to be working on your SEO. Ranking as high as possible for terms such as ‘women’s fashion UK’ is bound to improve your click-through rate meaning more e-commerce for you.
In such a saturated market, being distinguishable is important. By working on various areas of graphic design such as your logo, website and branding, you’re more likely to become memorable to your customers. This will mean more recognition for you in the long run and will help to bring you to the forefront of your industry.
Whether you’re a smaller business or already established, marketing can be expensive, and many companies aren’t prepared to invest the money it takes. However, to dispel the myth about every agency being expensive,fashion marketing in Essex is often a lot cheaper than hiring an agency in London.
No matter your budget, marketing is something you should definitely be considering for your brand. Whether it’s an all-over approach or you’re just looking for a boost in certain aspects, we would be more than happy to help! For more information on our competitive prices and what we can do for your business, get in touch today by clicking here.