Fashion Social Media Agency

Pinning Down The Perfect Strategy With A Women’s Fashion PR Agency The fashion industry is one of the most satisfying within which to succeed. This is partly down to the wonderful aesthetic world that you surround yourself with; but it’s also partly because it’s incredibly difficult to succeed in, so any success is incredibly rewarding as a businessperson. The reason that so much difficulty lies within its opulent walls, is that the fashion industry is beyond saturated. There’s an incredible amount of competition that you have to cut through as a brand in order of standing any chance of survival. The team here at VerriBerri, a leading women’s fashion PR agency, jotted down their thoughts so that you can be one of the leaders, not the followers. Your Best Friend Called, You Know, PR? Your brand isn’t going to go anywhere without it first being seen, especially a fashion brand. The fashion industry is still dominated by leading publications such as Vogue, Elle and Vanity Fair. What they say has a huge impact on the direction the fashion market proceeds to follow. In terms of influence, they’re up there with the largest fashion houses themselves. How do you access fashion publications? You do so through the magic of PR. A discipline shrouded in mystery (well, not really), PR executives act as the in to these magazines. How they work is devilishly simple. They take your brand’s message, angle or product, and they pitch it to journalists, using their time-honed skills to lure the journalists in. But not in a creepy way! Without a PR team, you’d be stuck on the riverbank with a stick and some twine attached, trying desperately to catch something, anything other than an old leather boot. With a PR team, you grant your brand a twin-engine fishing boat that can take you out into the open waters of the fashion world, and start reeling in some real catches. At our women’s fashion PR agency, we have an immensely talented team of PR staff on task to deliver the kind of coverage that a fashion brand needs to start getting noticed. There are few job titles that require the sort of attention to detail, love and care for a brand, ruthless organisation and enthusiasm that a PR employee does, and that’s what makes them such valuable assets to have by your brand’s side going forward. What’s Fashion Without Social Media Nowadays An Instagram story is just as fleeting as a trend in the fashion industry. The two separate entities, social media and fashion, are so uncannily similar that it’s almost scary. Both depend on visuals, the trends in both are driven by popular voices and both access a cast number of people across the whole world. As a fashion brand, if you fail to use social media platforms to your advantage, then prepare to fail altogether. The kind of outreach and scale of audience it can provide you with if tackled properly is staggering. A women’s fashion PR agency has a social media department that can manage your brand’s social channels, combining expertise and consistency with your brand’s personality so that you grow your following organically and sustainably. They will also make sure that everything they put out is, if you’ll forgive the pun, on-brand. A Killer Combo For Website Ranking If you use the two disciplines above in conjunction with one another, you’re on for a big multiplier in terms of website ranking. Increasingly the world of fashion is being conducted online, and even those fashion businesses with a large physical-store presence have started to dedicate more of their energies into the world of e-commerce. Securing online PR articles helps provide your fashion brand’s website with invaluable ¬back-links. Back-links, for those of you not versed in the world of SEO (Search Engine Optimisation) are simply a link in another site’s content, in this case let’s say an online fashion magazine’s article about you, that follows back through to your brand’s website. Google gives the equivalent of an A+ for those websites that can demonstrate quality backlinks, which in turn means your fashion brand will start to appear higher and higher up the search engine ranking pages (SERPs). Social media has a similarly beneficial impact on SEO rankings for a brand. A strong social following on Instagram, Twitter and other social media platforms only does good things for where you appear on popular Google searches. The ability now to link e-shops to social media accounts will also then lead to greater revenue for your brand provided you’ve put in that social media groundwork. Which is, again, why it just goes to show how beneficial properly targeting social media marketing is. A women’s fashion PR agency will always have SEO actively in their mind, figuring out how best to get you noticed more. That’s their first and foremost priority in everything that they do. Why Is SEO So Important, Anyway? We’ve established and will reiterate here that exposure and being seen is vital for any brand, but especially a fashion brand. You can’t run a fashion brand built on the premise of nobody knowing about your clothes, it’s nonsensical. The online nature of the world today means that a lot of your business traffic will now stem through online avenues. With that in mind, if you’re not appearing as one of the leading search results for what you offer – ‘women’s bikinis’, for example – then you’re going to struggle to pin down any sort of business longevity. Fashion is a fickle temptress, don’t be conned into thinking a brief stint of brand success equates to industry security, because it doesn’t. What secures that is the backing of a PR agency constantly working on your brand’s behalf. So, if you’d like to find out more about our women’s fashion PR agency, then get in touch! Contact VerriBerri today on 01376 386 850. If you’re just starting out or found your brand to be floundering in the mud, then we can help!

Fashion Social Media Agency

Our fashion social media agency knows better than most the importance of social platforms within this industry. With such visual products, it’s imperative to establish a solid audience-base, and that your social media platforms are as reputable and professional as possible. 

In 2020, especially, with so many in lockdown, and with start-up businesses launching left right and centre, it’s even more important that you stand out from the crowd. People need to not only love your products, but feel that what you sell is desirable. After all, converting that attraction into a sale is your ultimate goal – ‘loving a product’ doesn’t keep a business afloat. Additionally, as there are so many choices now, they’ll want to make sure that the brand they’re buying an item from is reputable. Will the items they receive – be that jewellery, clothing or otherwise – be good quality? Are they fairly priced? Will they look as good in person as they do on-screen? A lot of trust goes into putting your card details into a website and a big part of that is your online profile, and social media, in particular. 

We deliver a flawless strategy with engaging content and beautiful photography and design. Our client-base is global, but shares one common theme – fantastic results, both in terms of sales and reputation. Additionally, we have in-house SEO and PR departments so if ever you are looking to expand your strategy, it can all be done seamlessly using one agency. 

Today, however, we’re going to focus on how our fashion social media agency can help you increase your visibility on social platforms. Be it local, national, or global – you’re in safe hands. 

Social Media For Fashion Brands – The Stats 

shoes marketing

Today, 45% of the current population uses social media, and that number is still very much growing. When you cut out the people who are too old or young to use social channels, this number becomes even more appealing.

Statistically, Facebook is still the market leader with 68% of adults reporting they are active users. Overall, a staggering 3 hours per day is spent on social media by the average person. Furthermore, 73% of businesses feel that social media channels have had a positive effect on their sales. When choosing what item to purchase, 54% of people look up the social profiles before making a purchasing decision. In addition, 49% of people turn to social media influencers to choose a fashion item. Research also shows that if you follow a brand on Instagram, you’re 53% more likely to become a customer. As you can see, then, there are plenty of reasons to push your social media marketing to the next level. With this in mind, you’ll certainly benefit from the assistance of a fashion social media agency. 

The Benefits Of Fashion Social Media 

We’ve mentioned it already, but let’s break down the main benefits a fashion social media agency can bring you: 

  • Increased traffic to your website
  • Customer trust
  • Improved SEO ranking
  • A better customer experience
  • Higher conversion rates
  • Increased brand awareness
  • Customer loyalty
  • Insights into your target market 
  • An advantage over your competitors

What Social Media Platforms Should You Use?

Every brand will have a specific audience, which will directly influence the platform you should be using. That being said, there are a few that tend to reach many audiences and are, generally speaking, a good choice. Naturally, before we start working with anyone we establish the best route for them to take, but below are a few of the options you may potentially benefit from. 

Instagram 

social media instagram

This is an immediate choice for almost any fashion brand. Instagram is an already well-established (yet still very much growing) social platform which is often used for fashion and lifestyle posts. It’s a very visual medium, meaning you can easily show off the aesthetic quality and the beauty of your items. Additionally, multiple influencers with significant follower counts also use Instagram, making it a great place to reach a wider audience. You can take advantage of hashtags which show your posts off to even more users, and stories, which boost your engagement even further. We know what hashtags you should be using, what time of day to post and the best things to say. All of this means that you can benefit significantly from using a fashion social media agency to help sell your items. 

Facebook

Facebook allows not just pages, but groups as well! This means you can utilise a variety of methods to engage with people. We wouldn’t advocate directly selling, instead recommending that you offer advice, where you’re able. Perhaps the best way to style a piece, for instance, or what you think the upcoming trends are. By offering value you can ensure that brand-loyalty remains high. As you have a lot of room to write, you can also offer background and context. So, use that opportunity to tell people your brand story. Explain where your items are sourced, perhaps talk about production! The options are endless. Facebook also allows people to leave reviews so encourage them to communicate with you post-sale, and take the opportunity to let other know how amazing your items are. 

Ads

Pretty much every platform is monetised in some form or another, meaning that you can take full advantage of gaining a wider audience. We run ads for almost every client we work with, enabling them to gain a wider reach. More specifically, however, we can identify everything from gender, sex, and location, to what they like to do socially. 

What Else?

The beauty of social media is that there are endless platforms. YouTube, Twitter, TikTok… the list goes on. We’re well-versed in them all and how your brand can use them to succeed and make more sales. Don’t be nervous of reaching new people and putting yourself out there. If you have a high-quality brand, there’ll always be a market! 

Contact Us 

Our fashion social media agency are experts in everything fashion. We want to help brands like yours involve their audiences and increase both sales and brand recognition. Click here to fill out our contact form. One of our senior management team will quickly be in touch and a proposal which is entirely bespoke to your brand will swiftly follow. 

We pride ourselves on transparency, amazing results and expertise. When you work with the team here at VerriBerri, it’s a long-lasting relationship. One which will significantly aid your brand.