17 Feb Fashion Social Media Marketing: Where You Should Be Posting and How to Boost Engagement
Based in Essex, the VerriBerri team are specialists when it comes to fashion social media marketing. We are a multi-award-winning, full-service agency offering better visibility and exponential growth to brands within the fashion industry. We take brands that need our help and turn them around. Customer service is always our main priority. With this in mind, we always aim to excel further than your expectations of us. If you are in need of help with your social media channels, you have come to the right place!
Why You Need to Market Your Brand Now
You don’t need a marketing expert to know that you are in an extremely overcrowded market. However, many people overlook social medias’ power in assisting you with this issue.
Social media has many benefits and if we were to run through them all, we would be here all day. However, to give a quick overview, social platforms add value by:
- Increasing your visibility
- Building your reputation
- Giving you a place to offer customer support from
- Promoting exclusivity to your brand
- Boosting your ranking on Google (SEO)
All in all, each of these benefits helps solidify your brands place as a market leader. In order to make sales, you need to be seen. In order to be respected, you need to build a reputation and so on. The above advantages are powerful assets to have. Without them, your brand is likely to struggle to make any noise within your industry. With them, however, you stand a better chance in establishing yourselves within your sector.
Which Platform Is Right For Me?
When it comes to choosing which platform may be best for you, Instagram is likely to be top of your list. Especially if your target demographic is inclusive of the younger generations. In total, the platform rakes in a whopping 30.36 million users in the UK alone. Within this figure, their largest demographic is those aged 25-34. Following closely in second place, the 18-24 bracket. This paired with their bias towards women, it makes sense that fashion brands would use this platform. Moreover, with their openness to creativity, showcasing your products has never been easier.
In second place, Facebook. As the leader of the social media world, Facebook is a great place to promote your fashion brand. Despite their supposed tip towards having more male users than female, the space is great for marketing to both sexes. Our fashion social media marketing agency have seen most success in this outlet when promoting fashion, lifestyle and children’s brands. It is important to note, however, that only 4.7% of their user base falls into the 13–17 year-old category. If you’re trying to reach this age demographic, Facebook may not be for you.
Finally, the more modern and least expected of the bunch, TikTok. TikTok is a very accepting space and one that welcomes the majority of brands. Although it may not suit everyone within the fashion industry, it can definitely be ground-breaking for some. (Especially given that they have over 800 million users!) This outlet is extremely modern and requires users to post entertaining and creative video content. If this is something you need help with producing, our fashion social media marketing experts would be more than happy to lend a hand.
How To Boost The Reach of Your Posts
Posting content is one thing however, making sure people see it is easier said than done. Nonetheless, making sure you are boosting the reach of your posts is vital. Unless people are interacting, you’re wasting your time.
Contrary to popular believe, you don’t need to spend money to boost your engagement. There are plenty of ways you can do this for free. Below are our top tips for improving your reach:
When carrying our fashion social media marketing, hashtags are going to become your best friend. Social media platforms want people to stay on their sites for longer. The best way for them to ensure this is to show their users more of the content they love. This involves them monitoring our usage and the topics we get involved in. By utilising hashtags, you indicate what your content is featuring. By using ones specific to fashion, you’re going to be placed in front of an interested audience. This encourages engagement and drives people to make a purchase.
Location tags may also be helpful to use, especially if you are a local business.
2. Producing Saveable Content
On Instagram especially, when content is saved by a user, this counts as a ‘super like.’ In other words, it helps your content out and means it will be pushed out to more individuals. Producing content that someone may want to save can be tricky. However, with the help of a knowledgeable team behind you, it’s definitely not impossible.
3. Get You Audience Involved
Although obvious, the easiest way to get people interacting is to actually get them involved. By this, we mean running polls, asking questions and sharing exclusive content. By implementing these methods, you help make your customers feel more valued. Not only are you asking for their opinions but you’re also sharing sneak peaks. All in all, this helps them to feel more involved and connected to their favourite brands. What’s more, this can help you to create a sense of exclusivity and promote customer loyalty. It’s a win win!
Contact our Fashion Social Media Marketing Agency
Of course, what we have detailed above is quite generalised advice. For more tailored support, it is recommended you reach out to professionals in fashion social media marketing. To discuss your strategy further, feel free to get in touch with our team. We love working alongside companies who are striving for success. What’s more, we enjoy playing our part in getting you there. To contact the offices, please call 01376 386 850 or click here.