Fintech Content Agency

How to implement a successful PR campaign

Fintech Content Agency

As a brief introduction, VerriBerri is an elite fintech content agency, offering support to businesses throughout the UK, US, Europe, and Asia. Day to day, we work around the clock to deliver nothing but the very best to our clients, placing their products and services in front of the people who need them.

The past two years have been strange for everyone. Numerous lockdowns and countless restrictions have meant that many of our businesses have suffered. If you were badly affected by the pandemic and are keen to get back on top of things with the New Year rolling in, content is the way to go! What’s more, we’d be more than happy to help!

What is content marketing and why it is important?

Content marketing encompasses a huge variety of formats, from blogs and landing pages, right through to your websites copy. This is a way for brands to inform potential customers of their products/services, helping them to make noise within their industry. What’s more, this is also an opportunity for you to build your brands character, perfecting public perception of you along the way.

The content on your website or social media profile is often one of the first encounters anyone has with your brand. Ultimately, this is going to play a huge part in the purchasing decision of any potential customer. This alone should be enough to make any organisation refocus on their content. After all, this could just be make or break.

Top Content Marketing Tools

Additionally, content is also vital when it comes to the visibility of your website on Google. Search engine optimisation, better known as SEO, is an opportunity for businesses to improve where they rank on the SERP. The higher you can place your site, the more traffic you will generate, increasing your chances of conversion. Content is one of the key methods of better aligning your website with different search engine algorithms.

For more information on the ins and outs of how SEO works, click here.

Is a fintech content agency really necessary?

As a professional agency for over a decade, we have seen many brands benefit from the services we provide. We won’t lie, marketing can quickly become expensive if you’re not looking in the right places. With this in mind, it’s only natural that you’re curious about potential ways to cut costs. This being said, when it comes to content marketing, however, it really does pay to outsource this job to the professionals.

Below are a few of the key reasons why you should consider hiring an expert…

A fresh perspective

As you well know, there is a lot to financial technology and for outsiders, this can be tricky to wrap your head around. At the end of the day, clients come to you with an issue, and they expect you to know how to rectify it. Afterall, that’s what you do best! 

With the above in mind, potential customers don’t want to be met with a blur of jargon when browsing your website. Instead, your site needs to be accessible and easy to understand. In addition to our decade of experience working with fintech brands, VerriBerri are also able to bring a different perspective to the table. We can help you to generate content that is customer friendly, all whilst still highlighting your true potential. 

Optimising your content 

If you want to make the most out of your content, you need to be optimising this for Google’s algorithm. Whilst the writing itself will help to improve your site health, there are a number of ways you can further its effectiveness. Keeping your sentence lengths to a minimum and making use of keywords are just a few SEO rules you need to keep on top of. 

As SEO experts, we know all of the tricks in the book! Additionally, our fintech content agency is also home to an entire team of talented written communicators. When you work alongside us, we can help you ensure that you are getting the best ROI for the time spent writing content, be it by your team or ours! 

Fresh ideas

Unfortunately, when it comes to content, it’s not quite as simple as writing a short piece and throwing it up on your website. At the end of the day, this is going to be read by potential clients, so it needs to be well articulated and professional. What’s more, it also needs to be original.

How to run a successful blog for organic SEO

Discovering new topics to discuss on your blog can be tricky, as is writing captivating website copy. If this is something you’re struggling with, the team here at VerriBerri are great at generating fresh ideas (as our tagline would suggest!) We can help you to write content that is unique, and more importantly, interesting too!

Bolstering your strategy

At VerriBerri, we know the fintech industry inside and out. With this in mind, we’re confident in taking on all of your marketing should you need us to. Where budget allows, we can help you to bolster your strategy by incorporating other techniques where necessary. As a full-service agency, we can provide support with any of the following:

  • Social media management
  • Public relations (PR)
  • Crisis management 
  • Internal communications 
  • Graphic design and branding
  • Website development 
  • Event management 
  • Search engine marketing (SEO)
  • Pay per click (PPC)

Contact our fintech content agency

As you can see, there is a lot more to writing content (be it for a blog or your website) than first meets the eye. From making sure it is optimised for SEO, right through to ensuring that you are carefully portraying your expertise, getting the right balance of everything can be tricky. If you’re struggling to find the time to dedicate to this project, get in touch!

To reach a member of the team, contact our fintech content agency on 01376 386 850. You can also click here for more ways to reach out!