14 Jul Fintech Marketing Agency: Improving Your Yield Through Marketing
Finding a credible fintech marketing agency is no easy feat. Often, marketing firms hear the words ‘finance’ or ‘technology’ and they run the other way. We won’t lie, writing technically is certainly a challenge. Regardless, our team are well geared for the challenge!
At VerriBerri, we have been specialising in fintech marketing for over a decade. During this time, we have gained a plethora of experience assisting businesses in all different stages of their lifecycle. What’s more, we also operate globally, giving our team an invaluable insight into different markets and consumer behaviour. If you’re looking to solidify a bright future for your business, we can help!
What Is There to Gain from A Fintech Marketing Agency?
Unlike advertising, marketing doesn’t focus on making hard sales. Instead, it focusses on building your public perception, something that is very important in such a competitive, technical, and highly regulated industry. Ultimately, it’s someone’s first impression of your business that will determine whether or not they want to work with you. With this in mind, it’s vital that you are taking steps to polish your image in every way you can.
As a fintech business, there is plenty for you to gain from marketing. Namely, lead generation, exposure, and improved reputation. At VerriBerri, we encourage all of our clients to see marketing for what it really is – an investment.
Starting With the Foundations
Everyone wants to be remembered. For businesses, this is even more vital. It’s important that the individuals working within your industry know who you are. Further, that potential customers do too. In order for this to happen, you first need to develop a strong identity.
All good marketing needs to start with solid foundations. Branding is going to be a vital clog in your strategy, so this needs to be looked at first. Ask yourself, ‘does my branding reflect our true potential?’ If the answer to this is no, you may want to consider a refresh.
Strong marketing requires uniformity, and your image needs to remain consistent if you want your efforts to be successful. It is through your image that you build credibility and professionalism – two traits someone in your industry needs to have. Our integrated fintech marketing agency can help with all aspects of your branding. From logo design and creation, right the way through to website development.
Climbing the Rankings
When researching marketing, it’s likely you stumbled across SEO on your travels. For those of you who don’t know, this technique involves optimising your website to meet the requirements set by search engine algorithms. In turn for your efforts, your site is able to then rank higher for certain phrases a consumer may search for. In some cases, you’ll even be able to rank higher than your competitors.
SEO is easily one of the most complicated areas of marketing to get to grips with. Not only does it require a keen eye for detail, but also, both a technical and creative mind. This process can be incredibly taxing, and isn’t something that should be attempted by amateurs. Despite needing a professional to implement SEO, this is undoubtedly incredibly lucrative. This is where we come in!
At VerriBerri, we have an entire team dedicated to improving site health. We have assisted many a business with implementing this technique. From small start-ups, to FTSE 100 companies, we are able to get you competing for the top spot again in no time.
Constructing an Online Presence
Whether you like it or not, there is simply no denying the sheer power of social media. The online world has revolutionised the way many of us work and for most organisations, these platforms make up a huge portion of their marketing budget. And for good reason.
When it comes to the fintech industry, you’re of course going to find the most value in sharing on LinkedIn. This platform is home to a lot of decision makers, and it really does pay to spend time developing your networks here. In addition, a somewhat unlikely candidate that may also be a good fit is Twitter. As some of you may know, this platform also has a very corporate side to it, making it a great place to build character and get involved in conversations.
When you onboard a fintech marketing agency to assist with your social media marketing (SMM), it becomes their job to maintain your online presence. This involves creating and distributing informative content on your behalf and engaging with your followers.
Reaping the Benefits of Good Press
Lastly, we come to PR, an often overlooked, but powerful tool.
Public relations really aim to build the relationship between a business and their consumer through positive press. This technique is all about brand exposure and sharing a more personable side to an organisation or individual. In doing so, you’re able to reach a wider audience and become more of a trusted name.
When you enlist the help of our agency, you benefit from a multitude of valuable connections. As your PR team, we are responsible for seeking opportunities, liaising with journalists and writing articles on your behalf.
Why Working with An Agency is Beneficial
Whilst our knowledge of the fintech industry is broad, we won’t sell you a lie and say we know everything. We don’t. However, this certainly does have its benefits! People come to you with a problem, knowing that you are able to fix it. They don’t want to then be met at the door with a boat load of jargon. Instead, they want a simple explanation and a quick fix. As non-experts, we can help you deliver information in a way that is far more palatable.
Marketing isn’t about just throwing together a post, sharing it on LinkedIn and hoping it does well. If you want your strategy to be effective, you need to be dedicated and focussed. As a growing fintech marketing agency, we have the time to dedicate to this project that you don’t. Trust us, marketing can be a full-time job in itself.
Working with Us
Want to know more about working with us? You can reach our fintech marketing agency by clicking here! Alternatively, please call us on 01376 386 850.