16 Jan Food Marketing Essex: How To Get The Most Out Of Your Brand
Food and drink PR and marketing agency
Trends are coming and going within the food industry quicker than you can say pain au chocolat. The plethora of choice at the consumer’s fingertips is staggering, overwhelming even. Bombarded by witty slogans, vibrant graphics and airbrushed images; as a consumer it can be hard to know what to actually go for. It’s harder still, therefore, for the businesses selling said products. If you want your product to be more than a flash in an oil-drizzled pan, you need to stand out from the rest. Essex has a long history when it comes to food and drink. If you want your food marketing to stand out from the rest, then you need to get smart. Hiring someone like the team here at VerriBerri; a food and drink PR and marketing agency based in Maldon, can help you shine amidst a sea of similarity. Whether you own a restaurant, a food product or anything else food and drink related; your business will benefit from implementing these strategies.
What Do You Need To Be Doing?
Marketing is a broad term, within which lies a whole spectrum of strategies that your business can adopt. Firstly, you need to focus on advertising the product itself. There’s no point generating leads and noise around your brand if the product isn’t going to draw people in. Social media is one of the globe’s largest industries; younger people, especially, engage with social media as much as they do with reality in many cases.
By using an agency such as VerriBerri, you can have bespoke, curated social media campaigns created for your brand that engage with your audience; talking with them as opposed to at them. Another benefit to having a content team working for you is that you’ll ascertain consistency with your social media. Nothing kills social media growth like a lack of consistency. With an agency, you can schedule your content with carefully tailored hashtags and seek to grow as organically as possible.
Pursue PR, Pursue Potential
Once you know that your business has legs, you can move onto the other essential parts of marketing, one of the key facets of our food and drink PR and marketing agency. PR is another broad term that people often use without knowing exactly what it entails. In essence, though, it is securing good coverage for your brand. Getting in touch with publications, both print and online, engaging with interviews and media appearances, and involving your brand in projects extraneous to your specific field (getting involved with local, community campaigns, for example) are all good examples of the sorts of leads that working with a food and drink PR agency can get for your brand.
My Brand Is Out, What Now?
We said at the start that there has never been such choice or competition with regards to consumer choice. If you’re not proactively maintaining your brand or business, that initial push you made will dissipate into nothing. One of the best ways you can ensure your brand maintains its newfound results, is through SEO. Search engine optimisation (SEO), can be organic, in the form of blogs, for example, or paid advertising (PPC).
You want your brand to be ranking as high on Google as you can. Effective SEO strategies help to do this. A good content creator will strike the balance between writing engaging, interesting copy and include the requisite keywords to get your business ranking. SEO algorithms also change incredibly quickly and can be hard to keep up with. For these reasons, this is very much a full-time job and is incredibly difficult to do without a food and drink PR and marketing agency managing this for you. These seemingly innocuous, small parts of your business make a hugedifference to whether your business succeed or not.
Some Trends To Watch Out For Within The World Of Food Marketing
If you follow all the steps above, then you’re placing your brand in a good position going forwards. Asides from this you can keep pace with current trends within the industry as a means of showing brand growth. We’ll list some of the key trends to watch out for within the food and drink industry below, and if you can get your brand involved with some of them, then all the better.
- Vegan food: it seems an obvious one but that’s for good reason. Not only is this a trend that’s worthy, socially speaking. But it’s a trend that’s got longevity, and getting your brand involved with it will provide you with great PR and scope for growth on social media platforms.
- Use microinfluencers to your advantage: talking of social media, getting microinfluencers (those with between 2,000 and 50,000 followers) on-board with your brand will see tangible results and the potential for repeat campaigns going forwards.
- Involve local food and drink: whether your business is a restaurant or a food product there’s an increased demand for more locally-sourced, sustainable produce. Where possible, people are looking to reduce their food miles. Making large reference, within your marketing, to the fact you use locally-sourced food is a mustas it will draw the customers in in their droves.
- Minimising packaging: The social drive to reduce the amount of single-use packaging has led the industry to respond accordingly. Food companies are looking to use biodegradable or compostable packaging where possible, or at least reduce the quantity of plastic involved. It requires a lot more work yet, but the shift towards zero single-use-plastic packaging is gathering steam all the time.
The food and drink industry is in an incredibly exciting period; don’t let your business get left behind. Don’t just survive in the industry, thrive in it. If you’d like to find out more about how our food and drink PR and marketing agency can help you, then get in touch today by calling us on 01376 386850!