24 Sep Full-Service Marketing Agency in Essex: Why it pays to choose an integrated firm
At VerriBerri, a full-service marketing agency in Essex, we have over a decade’s worth of experience helping companies make noise within their industry. The invention of the Internet back in 1983 opened consumers up to a wider variety of businesses, from all over the world. Whilst for many, this was revolutionary, for others, this only made their jobs even harder. Even today, many organisations are still struggling to make an impact within their market. That’s where we come in!
Marketing has hundreds of different benefits and getting your strategy in line now really is vital if you want to stand a chance of competing. If you’re not quite sure where to start, our elite team are more than happy to help!
How does marketing differ from advertising?
As an experienced marketing agency, this is a question we get asked ALL the time. Although both techniques have a similar end goal in mind, the approach is where the differences tend to lie.
When people see advertising, they know that they’re being sold to. You see an ad on the TV, and you instantly know the company’s motive. On the other hand, marketing aims to be far more subtle, and a lot less intrusive.
We might be biased, but with more and more people averse to advertisement, marketing seems to be the way forward. Having a strong strategy in place can work wonders when it comes to building a meaningful relationship between your business and its consumers, that’s for sure.
How can marketing add value to my business?
As we mentioned earlier, marketing can bring value to your business in many ways, providing your strategy is well executed, of course. Below is a non-extensive list of some of the key benefits our services have to offer…
- Improved revenue
- Boosted visibility and brand awareness
- Builds a relationship with your target audience
- Increased brand loyalty and customer retention
- Enhanced credibility, trust, and overall reputation
Why you need an integrated agency
At our full-service marketing agency in Essex, our team are multi-talented, offering a helping hand within an array of areas. This is one of the things our clients love most about us, and for many different reasons!
Whilst choosing different firms to handle each element of your strategy isn’t the wrong way to go about things, it certainly isn’t the simplest either. Below, we have detailed a few key reasons why a full-service agency may work better for your brand.
Keeping communication simple
When it comes to business, communication is key, and this is even more vital when you’re working with an outside organisation. Handing over the control of any element of your brand can be risky, let alone daunting. With this in mind, it’s only right that you want to be kept in the loop. When you work with our full-service marketing agency in Essex, you benefit from just this!
By utilising one firm to handle every area of your marketing, communication is kept simple. At VerriBerri, we usually allocate each client with one account manager. Whilst other members of the team are always available for you to chat to, we find this typically works better when it comes to keeping things as simple as possible. When you work with us, there’s need for you to worry about juggling lots of different contacts.
The art of a well-rounded campaign
When it comes to marketing, you really do need to ensure that your campaigns are well-rounded if you want them to be successful. Many of the services that we provide overlap in one way or another. For example, PR and SEO go hand in hand when it comes to generating backlinks. Similarly, you can’t utilise influencer marketing without a strong social media presence.
With the above mind, it’s important that there is always communication and synergy between different departments. By allocating each element of your strategy to different firms, this can quickly be lost, affecting your results. This is just another reason you may want to consider onboarding a multi-skilled team who are all based in one office.
Ensuring your strategy is cost-effective
Trends are constantly coming and going and as such, your strategy also needs to be evolving too. At VerriBerri, we offer a completely flexible service, allowing clients to change where their budget is allocated, should we think this is the best decision for your brand. This way, there’s no need to pay for services that your business doesn’t require.
Additionally, our full-service marketing agency in Essex also pride ourselves on being completely transparent. We won’t try to sell you services you don’t need. At the end of the day, we want our clients to be fully satisfied with the work we have completed. When you work with a company who have a particular niche, they’ll tend to do anything to keep you. We act with your organisation’s best interests at heart, 100% of the time.
Choosing the right agency
When it comes to sourcing a marketing agency, there are lots of different things you need to consider. Do they have direct experience within my industry? Are they good communicators? Can they help bring my vision to life? It can all be a bit overwhelming. Regardless, it’s vital you make the right decision if you want to get this project off the ground.
At VerriBerri, we pride ourselves on the fact that we always aim to be different. Not only are we the only PR agency within the UK to offer a lead guarantee, but we’re also multi-award-winning too! What’s more, our team of dedicated and passionate individuals are elites when it comes to generating fresh ideas too!
Contact our team!
As a full-service marketing agency in Essex, we know better than anyone just how time consuming the marketing process can be. Not only do you need to build a strategy, but you then need to implement it, brainstorming along the way. If you’re struggling for time, it may be worth handing this job over to the experts.
Want to know more about working alongside VerriBerri? For your free consultation, contact us today by clicking here!