05 Feb Getting The Most From Your Development With A Property Marketing Agency
Property marketing agency blog.
Over the past few years there have been a glut of property developments springing up nationwide. The need for new homes has never been so great, which has offered property developers with fantastic opportunities. It has also meant, however, that the competition has never been so great amongst developers.
In order for your new property development to stand out from the rest, you need to market it properly. That’s where an agency such as VerriBerri comes in. By on-boarding a specialist agency, your development will have access to a plethora of marketing opportunities.
Social media, organic copywriting and PPC advertising are all means you can use to push ahead of the competition. The team at VerriBerri, a property marketing agency based in Essex; have written this blog to show you the benefits of expert marketing for your property development.
How To Use Social Media To Your Advantage
The online world can be a fiery place. People delight in insulting one another and love to fuel the hate-filled echo chambers of the various social media platforms. Despite this, there’s no doubt that social media remains one of the best ways in which to market yourself. The reason ? It’s huge.
Last year, a report found that 3.5 billion people use some form of social media. That is too big an audience not to tap into! A property marketing agency can manage all of your development’s social media accounts in-house. In doing so, they’re able to create bespoke, curated content designed to engage with your target audience.
This is particularly helpful if your properties are geared towards career climbers looking to get onto the property ladder for the first time. The younger generation spend so much of their time on social media, that they’ll appreciate a well put together account. On the flipside, a poorly conceived social media account; i.e. one that lacks themes, consistency of posting, and shows no attempt at engagement, will likely put people off from further enquiring about your development.
Encouraging Traffic With PPC
For many small businesses and SMEs, pay-per-click (PPC) advertising is often neglected as they simply haven’t the budget for it. By contrast, larger businesses – property developers for example – are often more able to invest in a monthly advertising budget. And, if you’re able to do it, you should do it.
In fact, according to Google, businesses make $2 for every $1 they invest in Google Ads. Not a bad return, right? There are various forms of PPC advertising you can utilise. A specialist property marketing agency like ours has a team of PPC specialists that know how to get the most from your budget.
This involves bidding for the right Google keywords, creating the ads themselves and tweaking with the ad campaign in real-time to optimise for best performance. If your budget allows it, then setting up Google ad campaigns can direct a substantial amount of traffic your company’s way.
Generating The Right Kind Of ‘Hype’
Good press can help your development take off. Bad press will sink it. There are often concerns in the local community when a new property development pops up. Whether it be environmental issues, thoughts about a lack of local infrastructure, or simply from aesthetic grounds, it’s important to win people over. A property marketing agency will have its very own PR team. Not only can a PR team mitigate any potential crises that may arise, they will also collaborate with, and pitch to the local press to build up as positive an image as possible surrounding your new development.
Why should you use a PR team? Well, an agency’s PR department have access to a huge database of journalists and trade professionals, with whom they already have an established rapport. The chances of your development getting picked up by prominent publications without a PR team are negligible. However, with a PR team by your side, your development is much more likely to get picked up.
Growing The Organic Way
Whilst PPC advertising might offer quick results, it still all depend on your budget. The more you can spend, the more you’ll get out of it. Organic growth through SEO however, is a much more sustainable and long-term approach you can take without the big spending. People are most likely to find out about your property development online, that’s the way of the world nowadays. So, if you’re not ranking highly on SERPs (search engine results pages) for the local property developments, then your development won’t get off the ground. So, what’s the best way of ensuring you rank highly on Google? Continual SEO work, and lots of it.
The bread and butter of content creator or copywriter is to write blogs. Writing blogs is a great way of producing engaging content, whilst also artfully placing in the keyword phrases you want to find yourself ranking highly for. A property marketing agency’s content team is also best placed to keep on top of the latest Google algorithm changes. Google regularly changes its algorithms and what it regards as quality content. Increasingly, Google values longer, more fleshed out content as well as video content. With your property development ploughing on, full steam ahead, you probably won’t have the time required to put out such lengthy, consistent content.
The property sector is in an exciting place right now, it’s also in a competitive place. If you want to thrive, and not just survive, then securing proper marketing is one of the best things you can do. The best way of marketing is to use all the aforementioned methods in conjunction with one another, to create an entirely integrated, multifaceted strategy. So, if you think your business needs a property marketing agency, then get in touch today! Call VerriBerri on 01376 386850 to find out more about how we can help your property development thrive.