02 May Google Ranking Agency in Essex: Protecting Your Credibility
At VerriBerri, we are a growing Google ranking agency in Essex. Put simply, we help companies to boost their discoverability on the search engine results page (SERP.) Our efforts allow companies to work at a fuller capacity, allowing for future growth.
In addition to improving the ranking of your website, our team is divided into multiple departments covering each specialist area of marketing. This means that should you need it; we can help you implement an all-round strategy. We cover everything from social media management and PR, all the way through to graphic design.
What is Search Engine Marketing?
Search engine marketing is an umbrella term for both SEO and PPC. Both techniques aim to increase the amount of traffic you receive to your website. Providing your site is well structured, this new-found attention should quickly convert to sales and what business doesn’t want that?
Search engine marketing (SEO) is an organic way of generating more clicks. Google, and other search engines, have their own algorithms. This structure is what determines how highly your website ranks when people search for key terms that relate to your business. SEO is the process of adapting your website to be more algorithm friendly. This includes generating blogs that are SEO optimised, creating meta descriptions and improving your loading speed. SEO comes with no direct costs, only the fees of a professional team.
Pay per click (PPC) on the other hand, is a non-organic search engine marketing technique. In other words, you pay to improve your ranking. As the name would suggest, you pay per click. PPC campaigns allow you to position higher than your competitors for certain key terms. When searching for almost anything, you’ll notice that the top few results have the word ‘ad’ next to them. This is because the owner of this URL has paid to be positioned there.
Why Your Ranking Is So Important
As a Google ranking agency in Essex, we have seen first-hand, just how much of an impact the digital world has had on businesses. During the pandemic, many companies saw the real importance of having some form of an online presence. 2020 was tough on all of us, especially those running a business. These days, the discoverability of your website has become a critical factor affecting a brands overall success.
Below are a few key statistics that highlight just how vital search engine marketing is:
- It is estimated that there are around 3.5 billion Google searches every day.
- The first organic result on Google has a click through rate (CTR) of 31.7%.
- In comparison to the tenth result, the first option is at least ten times more likely to receive a click.
- Only 0.78% of Google searchers will venture as far as the second page of results.
Life is fast-paced, and the statistics above reflect just how little time we now have as individuals. Many of us have become so acclimatised to having Googles algorithm in play. This has meant than we rarely need to venture further than the first few results to find what we are looking for. More often than not, if we can’t find what we need straight away, we just give up. If you are ranking considerably lower than your fellow competitors, you could be in trouble.
SEO vs PPC: Which Is Better for Me?
As we discussed previously, SEO is an organic way of boosting your ranking. Meanwhile, PPC takes a non-organic approach. As a Google ranking agency in Essex, businesses often ask ‘but which is better for me?’ Quite honestly, it highly depends on your end goal.
As professionals, we usually encourage the organic route. Although results take longer to see, SEO offers a much longer-term strategy. When it comes to PPC, once you stop paying for this campaign, the additional traffic stops coming in.
Moreover, as time goes on, people are developing increasingly negative views towards advertising. Where marketing and advertising differ is in how discreet they are. Marketing is far less intrusive than advertising and often a lot more subtle. The more this trend continues to develop, the less people that are willing to click on the PPC results at the top of the SERP.
The bottom line is, if you are after an immediate increase in sales, PPC may be the route for you. However, if you are looking to build your reputation and gain loyal customers, SEO is definitely the way to go. For some of you, you may even opt for a blend of the two.
The Importance of Looking After Your Reputation
When implementing any marketing technique, it is likely this will have a knock-on effect on the rest of your strategy. Many of the services we provide are intertwined in one way or another. This is very much the case when it comes to SEO and crisis management.
At our Google ranking agency in Essex, we also have a team of experts in PR and crisis management. It is our job to manage public perception of your business. We can help you get a plan in action for dealing with crisis and will help generate positive press around your business also.
Negative press can be extremely detrimental on a brand in more ways than one. If publications are sharing stories that don’t reflect your company in the best light, these are going to show when people search for your name. This is likely to result in lost sales, driving potential customers elsewhere. When you work with a PR agency, we can help you replace any negativity with positive news. This will ensure that when people search for your brand, everything they see reflects you in the best light.
Contact Our Google Ranking Agency in Essex
If a Google ranking agency in Essex is what you are after, you have certainly come to the right place! For more information on our services, why not get in touch with our experts? To contact the team, click here!