17 Sep Graphic Design Agency
Graphic Design Agency. – You don’t have to work for a graphic design agency to know that first impressions count. We were all brought up to make a good first impression for job interviews or meetings.
So, why do some people not adopt this mind-set with regards to how their business looks? Research shows that you have less than the time it takes to blink to make a good first impression.
Our creative team at our graphic design agency in Essex know the importance of making an impact; especially in business!
We are living in an age where you can use your phone to find 20 companies offering a similar service in seconds. So, it is more important than ever to make them remember you!
Your website is often your first impression to the public, as such it needs to portray your brand in a positive way while looking professional, of a high quality and easy to use. Many business owners don’t know where to start when it comes to designing a website for their company. If this sounds like you then you may need to consider outsourcing to a web design agency.
Your logo says more about your company than you think. It is often one of the first things people associate your company with and can even set the tone of your entire brand. It is important that the company logo is aesthetically pleasing while remaining professional. Even the choice of colours can impact what people think of your company so choose wisely.
Bespoke social media graphics
Most companies, whether they are B2C or B2B will have some form of social media presence. The importance of having engaging content is something that often gets overlooked, as a lot of people feel like it is enough to just post daily and have a presence. By investing in a graphic design agency to create bespoke graphics for your social media channels, you will deliver original on-brand content that is engaging for your followers
Have you ever walked past the mirror and thought to yourself that it was time for a style upgrade? The same applies to businesses. There are often a variety of reasons why businesses feel the need to rebrand; whether it’s grown too big for its current image or has become tragically uncool.
Knowing whether your company needs a rebrand can be difficult. Companies often fail to notice the red flags until it’s too late. Once they do, the decision to embark on a rebranding strategy is rarely straightforward. So, how can you tell when it’s time to shake up your image?
Your Image No Longer Reflects Your Brand Vision
As times change, so does the brand message of your business. What seemed like a great name 15 years ago, no longer represents the times or the audience you’re trying to cater to. Changes in cultural context, and your business simply outgrowing the name itself, are tell-tale signs that it’s time for a rebrand.
Your Trying to Connect to a New Audience
The last thing millennials want is to associate themselves with outdated brands of their parents’ generation. Whatever your current demographic, there will always be another generation hot on their heels. Rebranding your business allows you to redefine your brand to a younger generation; with the goal of reaching new, untapped audiences.
You Need to Disassociate Your Brand from a Negative Image
Unfortunately, just one bad news story can tarnish the once good name of your company. Thanks to social media, business faux pas or political missteps can spread like wildfire. While you could hire a crisis management team to help deal with the fall out, rebranding can often be the simplest and most effective remedy in these situations.
If any of these signs apply to your business, it might be time to consider a rebrand. But this can be difficult. Our creative graphic design agency offer a variety of branding services.
A common question we hear is ‘how will outsourcing graphic design benefit my business?’ While large companies often have in-house designers to help with their promotional materials, many small businesses find it much more cost effective to outsource to a graphic design agency.
Our graphic design agency provide a variety of design services that reflect your company’s branding and successfully delivers its brand message. Here are three reasons why you should outsource your graphic design.
According to Entrepreneur Europe, having a fresh pair of eyes on a project can improve the quality of your work. Outsourcing your design work can help breathe new life into your projects. Not only can they freshen up your graphics; but they can even point you in new directions for website edits and brand logo design.
While you might be able to put together a few graphics on Canva or Photoshop, it will be hard to keep these unique and consistent. What’s more, most business owners simply don’t have the time to keep on top of design projects and run their businesses. By hiring a creative agency, you’ll be able to successfully utilise the expertise of a fully functional team; with years of experience in the industry.
BUDGET BASED HIRING
Not all businesses have the budget to hire a full-time graphic designer, especially if they’re only needed for one off projects. Outsourcing to a graphic design agency is a great way to work within your budget. Whether its rebranding your business, creating one off graphics for a campaign or creating a brochure; design agencies are able to work to suit your budget.
Our graphic design agency believe good graphic design is one of the foundations for a successful brand. That’s why we provide a range of design services that compliments the other elements of your marketing strategy, including organic SEO and social media marketing; while also working to suit your brand and budget.
If you would like more information about our services; contact us, just click here!