22 Mar Graphic Design Essex
Far too many businesses falter because, whilst their service is good, they don’t look the part. Us humans? We think with our eyes. We’ll make a judgment on something within roughly seven seconds of first seeing it. That’s not long to get a potential customer on-board. Not only that, but seven seconds isn’t a length of time in which you’re going to be able to read reams of content. No, in those seven seconds you’re going to be looking at the design of a site. You’ll be looking at the graphics, the images and the interactive features that may make up the website. If you want to succeed as a business, you should be utilising graphic design, it’s as simple as that. The team here at VerriBerri, an agency offering graphic design in Essex, wants to show you just how beneficial it can be.
Getting Your Business Noticed
There are hundreds, thousands even, of businesses out there with generic looking websites and web content. The sorts of websites built on generic templates, and that display a startling lack of creativity. With such a saturation of businesses amongst even the most niche of sectors, getting yourself to stand out is vital. The more abstract approach of someone working in graphic design in Essex, will stand your business in better stead in terms of getting noticed.
Graphic design work needn’t just apply to your company’s website, either. Graphic designers can conjure up social media content, advert images, company case studies and logos. They can also implement themes across all these different content types. Having an overarching motif or theme running across all your business’ services and platforms is a great way of building a solid brand. The consumer society in which we now live is built upon the images of brands as much as the service they provide; so, ensuring your company has one (regardless of its sector) is paramount to your future success.
FORGET THE LONDON PRICE TAG
But why graphic design in Essex, specifically? Why not look to the capital for your concerns on creativity? The thing is, all that London graphic designers will offer you is the same service at a more exorbitant rate. That isn’t to say that they’re not good; it’s just that you can get the same excellent design service for your business at a more reasonable rate, if you venture outside the M25. Moreover, as Essex-based companies, we should always be looking to support other more local creatives and businesses where possible. The amount of talent on our doorsteps if staggering, if you only look to find it!
Just Because You’re Not A Creative Company, Doesn’t Mean You Shouldn’t Look Good
Even the driest of companies should be aiming to look sleek and professional as a bare minimum. IT, finance and logistical companies can all be designed in a more out-of-the box fashion, without ever needing to compromise on the corporate, professional tone that they need to convey. People often confuse being creative with being wild or unprofessional. There are plenty of creatives, however, who work within very tight corporate parameters. It’s a remarkable skill, being able to distil creative juices into something so inherently methodical and analytical.
The Ability To Work Remotely
One of the great things about creatives who offer graphic design in Essex, is that they’re able to work remotely. This is particularly pertinent at the time of writing thanks to a little something I like to call COVID-19. The upshot of this is that there are no real limitations to your business’ graphic design getting done when you need it done. Graphic designers are not bound or confined to working hours or office limitations in the same way that an in-house team often is. In order to get the best possible work from a graphic designer, you need to give them some remit of creative freedom. Give them those parameters we mentioned, yes, but never stifle that creativity that is quintessential not only to their work, but who they are as a person.
One of the problems with using stock images, let’s say, on your website, is that it’s very transparent. It’s very easy to tell when someone’s simply gone online and found a relevant image. It can very easily come across as cheap and lacking in effort, if you’re not careful. On the other hand, having a graphic designer custom create your content, shows a huge degree of care and personal investment within the business. If it looks like you, the business owner, care about the business, then other people are more likely to as well. A good example of this is the creation of graphics which implement a quote, for example, from within your site, that’s put into some sort of image utilising your company’s graphical themes. Simple though it may seem, this extra effort shows variety and is much more engaging content than a random stock image.
VerriBerri has a specialist in-house team of graphic designers who work both independently and collaboratively. This melding of ideas, perspectives and styles is part of what has made our graphic design in Essex so enticing to so many clients. Something that you shouldn’t make the mistake in thinking is that anyone can do graphic design. Unless you are an experienced artist or have experience within the graphic design sector, attempting to do it in-house will probably result in content that looks poor for you and your business; not everyone is Da Vinci, after all!
As humans, it’s what matters on the inside that counts, regardless of your how you may look on the outside. As a business, however, the aesthetics have a huge part to play. A good-looking website or brochure can be the difference between securing a client or not. So, if you’d like to find out more about our graphic design in Essex, then get in touch today! Call VerriBerri now on 01376 386 850.