09 Dec Health and Wellness Marketing Agency
As a health and wellness marketing agency, we know all there is to know about this industry. We’ve worked with numerous brands across the sector to bring them results we’re very proud of. Along the way, we have been successful in winning lots of awards for our hard work, something else we’re delighted with.
2020 has been a difficult year (to say the least.) With it being a stressful time for many of us, 2021 is likely to be a year all about self-care. Whether that means visiting a spa, practicing mindfullness, or hiring a personal trainer, I think we all could do with some relaxation. With this in mind, now is the perfect time for you to consider marketing for your brand.
Where to Start
Marketing can be daunting when you first begin looking into it. There’s lots of different techniques and within those, there are plenty of subsections to consider. Regardless, it is an integral part of the success of many companies. Quite frankly, you’re holding yourself back without it.
As a health and wellness marketing agency, it’s our job to advise where your time and money is best utilised. We have spent years researching consumer behaviour and we know exactly what each demographic responds well too. Whilst not all components of marketing may suit you perfectly, let’s discuss some of the key areas you should be considering:
Search Engine Optimisation (SEO)
Search engine optimisation is one section of marketing that people tend to find the most overwhelming. In order to be successful in fully optimising your site, you need to be both technically and creatively minded; a combination that a lot of people don’t have. This is where our health and wellness marketing agency can step in. No matter who you ask within the industry, the advice will always stay the same. SEO is one area that you should always seek expert help with. This is because it can be quite a sensitive process and one that can easily go wrong. It’s for this reason that we always suggest bringing in a team of experts to help.
If SEO is not correctly implemented, the damage it can cause to your site can take a very long time to rectify. In extreme circumstances, it can even end in your URL being blacklisted by Google.
So why do you need SEO? Is it really worth all this trouble? It goes without saying that the internet is huge. There are billions of pages, all full of information online and yours could quite easily get lost in the noise. It’s in the interest of your cashflow to ensure that this does not happen; after all, we don’t want your competitors to get business that could have been yours!
Generally speaking, we trust Google. This means that we tend to click on the pages that come up top on the search results. Search engine optimisation is all about getting your brand to the top of the rankings so people can buy from you, not someone else.
When carried out properly, you should rank highly when people search for topics relating to your business. Importantly, you rank for the right phrases. There is no point being top of Google for a keyword no one is typing in!
Now, this may seem relatively straight forward but the bridges you need to cross to get there are hard to navigate. Within SEO, there are lots of things to consider. Just a handful of these are keyword density in your content, fixing broken links, and optimisation for mobiles.
Social Media Management
Social media isn’t intimidating for most of us. In fact, I’d go as far as to say we are comfortable with it. This is especially true after the year we’ve had where we have all used social media more than ever before; what else was there to do in lockdown!
With so many of your potential customers using various social platforms, it seems silly not to target this space for your marketing. Where things become slightly more complex is when it comes down to knowing what to post and where. This is where you may find the expertise of a health and wellness marketing agency useful.
Depending entirely on what it is that you specialise in, there are a range of different platforms you can be using. The most popular and widely used within this industry are Instagram, Facebook and YouTube. Each of these sites are heavily visual. This makes them perfect for showcasing your work regardless of whether it’s goods or services.
In addition, social media can also be used for lots of other things too. Something that lots of our clients find helpful is the use of their social presence for customer service. The internet seems to have bred a population scared of picking up the phone. Nobody enjoys email tennis! With this in mind, being able to fire off a message quickly at the touch of a few buttons is far more appealing. Having a space where your potential customers can ask questions or report faults is invaluable. Not only will it help you to perfect your services but it can also promote loyalty.
Furthermore, social media also intertwines itself amongst both PR and SEO. Realistically, it’s a great all rounder in terms of marketing.
Public Relations (PR)
The world of PR is one that is seeing constant developments. As social media took off, people began building a following online fairly quickly by sharing their talents. This could be anything from makeup artistry all the way through to gaming. As time went on, these people were able to build trust within their audience. Off the back of this, online communities were formed. With a friendship-type bond, these people were then able to influence the decisions of their audience. In short, this is how influencer marketing came to be.
Influencer marketing is a hugely successful area of PR and is becoming more and more popular. It essentially works by companies gifting their products or collaborating with these personalities. In return, you get exposure to their target demographic who they have built a lot of trust with. As a result, this will drive sales and site traffic.
Studying the more traditional areas of PR, we can then discuss your options in terms of press coverage. Through the years, our health and wellness marketing agency have been successful in gaining coverage in some impressive sources before. These include the likes of Cosmopolitan and The Metro to name a few. In order to get the best balance, it’s likely you’ll need a cocktail of both industry specific and mainstream media leads. Gaining leads in either of these outlets can be game-changing for you as a brand. Not only is it valuable in terms of helping you to reach your own audience but also for reaching segments you may have otherwise left behind. What’s more, online publications will also help you to generate back links. This is crucial when it comes to boosting your SEO value.
Get in Touch
If you’re passionate about working alongside a health and wellness marketing agency that care about your brand just as much as you do, look no further. If you have any questions regarding the work that we do, we’d love to hear from you. To get in touch, just click here or you can contact the office on 01376 386 850.