Healthcare Marketing within Essex

Healthcare PR and marketing

Healthcare Marketing within Essex

VerriBerri are a multi-award-winning agency who specialise in healthcare marketing within Essex. We have a large team who work alongside our clients to bring them more sales, increased visibility, and all-round business growth.

Being a full-service agency, we offer a complete turnkey service for all of your needs. We also do this without compromising on quality. Our team work in different departments which specialise, offering our clients the very best results. Alternatively, you can even use us as a consultancy for creative direction. Due to this versatility, we’re able to help companies with all different needs and budgets. We’re extremely familiar within the Essex area however, we also work all across the UK too. Whether you’re a small start-up or global company, we have the capacity to help your business reach dizzying new heights. 

The healthcare sector is extremely broad and taps into many different areas. For instance, you may be reading this and work in dentistry. Alternatively, you could be an ophthalmologist or even a shop. No matter what area of the industry you operate in, it’s likely that your audience will be different to that of the next. For this reason, it’s important that you tailor your marketing to meet the wants and needs of your consumers. If you’re in need of healthcare marketing within Essex, you’ve definitely come to the right place. 

Let’s discuss some of the main areas we’d suggest implementing:

Optimising Your Website

Search engine optimisation (or SEO) is something that many businesses rely heavily on. No matter what industry you’re in, this is absolutely required, providing you have your own website. Despite this being a vital step, many companies have little knowledge surrounding how best to optimise your site. SEO is a highly specialised skill that shouldn’t be left to the untrained eye. Furthermore, it’s a technique which is ever evolving so requires the combined knowledge of a team. 

Here at VerriBerri, our SEO and content team work tirelessly to increase our clients search engine rankings week on week, despite algorithm changes. This combined with our technical knowledge means we have a wealth of knowledge when it comes to optimising your site. We work on SEO projects for FTSE 100 brands and local healthcare facilities alike. No matter what level of support you need, our team deliver. 

The invention of the internet quite literally revolutionised the way we live our everyday lives. Whenever we need anything, the first thing we do is look on the internet, to the point we have coined the phrase ‘Google it’ as a colloquialism. It’s reported that Google see 5.6 billion searches every single day. That’s just Google! We haven’t even mentioned the other search engines. 

We live in a fast-paced world, so as such we’re used to finding the answers we need very quickly. This means that we’re now practically conditioned to ignore all results other that the top three options on Google. As you can imagine, this means we rarely see the second page of the SERP, let alone the bottom half of the first! Of course, this means that the higher you rank, the more site traffic you’re going to see.

With all of the above in mind, you can hopefully begin to see just how integral SEO will be for your business. It’s our job to make sure you not only rank, but rank well, and for the right search terms. When you work with VerriBerri’s SEO department, you’ll quickly see the right kind of traffic driven to your website, and the enquiries will start rolling in. 

Building Your Online Presence

In addition to being on the internet constantly, our society is glued to social media. The reach that some of the main platforms have are absolutely huge and they’re great for showcasing your work. It’s for these reasons alone that building your online presence is heavily advisable. (Something our team of experts in healthcare marketing within Essex are well versed in.)

Social media marketing is mainly used for improving the brand recognition of businesses. This is important because we often only use/buy from the brands that we’re familiar with. Alongside this however, social media can actually have far more benefits than simply improving your visibility. For example, customer service. Lots of businesses are seeing success in utilising their social media platforms for customer service. This makes things far easier for your customers whilst helping promote a positive image of your company. 

Social media and PR are also both intertwined within SEO. If you’re able to build yourself a substantial following across your profiles, this gives Google more trust in you as a business. This will help to result in a higher SEO value and a better ranking for you. 

The outlets you should be utilising depend heavily on which segment of the market you’re trying to touch. If you’re unsure, you may want to seek the help of professionals in healthcare marketing within Essex. 

Press Coverage and Influencer Marketing

PR is a key component when it comes to constructing a marketing strategy for companies within the healthcare sector. Despite this, lots of people are hesitant to try it due to the unpredictability it can sometimes bring. Having seen lots of our clients come through with bad past experiences, we were keen to make a change. In order to ensure none of our customers get let down, we put a guarantee on our PR results. We love pushing ourselves however view this differently to setting unrealistic targets. This way, you can be confident that we’ll deliver exactly what is expected of us, if not more.

Articles within publications are great for improving the memorability of your business and for generating word of mouth. Many outlets, both mainstream and industry targeted, have already established audiences. Within this, they have some very loyal readers. This means the amount of people you can reach is never-ending. The more somebody sees your branding or company name, the more familiar they become with your business. Similarly, if an article is engaging, a percentage of readers are likely to then share what they’ve learnt with a friend. Thus, spreading the word about who you are. This will lead to more sales for you in the long run.

Influencer marketing isn’t for everyone however for those of you it does suit, it can be ground-breaking. The term ‘influencer’ essentially refers to anyone with a large following on social media. In other words, they’re almost like small celebrities. As they win over the hearts of their followers, they begin building a relationship with them as well as trust. With this, they then have influence over their consumer behaviour. If relevant influencers speak out about your company, you’ will attract far more interest. This will show itself through increased site traffic and sales. Like press coverage, this will also get more people talking about your brand.

Why Not Get in Touch?

At VerriBerri, we understand the importance of keeping your business fresh and constantly improving the way you operate. If this is something you’re looking to invest more time into during 2021, then you need the help of professionals in healthcare marketing within Essex.

For more information on how our expertise can assist you and our other services, why not reach out? To get in touch, call us today on 01376 386 850 or, click here!