31 Jul Hospitality Industry Marketing: Sailing the Stormy Sea After COVID
At VerriBerri, our team are experts when it comes to hospitality industry marketing. We have aided hundreds of different clients over the years, giving us a comprehensive insight into different markets and consumers. Our portfolio covers the entire hospitality sector, from bars and restaurants, right the way through to spa and hotel chains. Our wealth of experience combined with our multi-award-winning status means that you can have full confidence in our delivery of outstanding results.
Why You Need Marketing Now
There’s no doubt about it, the hospitality industry was one of the hardest hit sectors by the pandemic. If you weren’t struggling before, it’s highly likely that you are now. If this is the case, the next few months are going to be critical, and marketing may just be the answer to all of your prayers.
As we trust is relatively obvious, marketing generates more attention around your brand. Afterall, this is what it was designed for. This increase in brand recognition is only going to lead to higher sales, providing you manage it well. In addition, however, marketing also brings added value in other ways too. For example, marketing…
- Establishes credibility for your brand
- Improves trust among your target audience
- Helps you to get ahead of your competitors
Marketing Made Affordable
Of course, we understand that in such a difficult time, marketing may seem like a burdened cost. The truth is, the services that agencies like ourselves offer can be costly. Unless you know where to look, that is.
City agencies come with city price tags and often, this can be off-putting. Especially for businesses working hard to recover. As an agency based in the heart of Essex, we benefit from far cheaper running costs. This means that we can pass our saving onto you by providing competitive pricing without a drop in quality. Marketing doesn’t always need to be expensive!
Where to Start with Hospitality Industry Marketing
Now you’re sold on the idea of getting your marketing strategy in check, we should probably discuss where you should start. It’s impossible to say without more information which route is best for your company. As experts in hospitality industry marketing, however, we can certainly give a generalised overview. For more tailored advice, we recommend getting in touch!
Let’s not beat around the bush, the branding of your hospitality business needs to be a priority. Quite frankly, it’s pointless going much further unless you have this element up to scratch first. For those of you who have recently revised your companies’ image, you may be able to skip this step.
As graphic design experts, we help businesses to manage their public perception each and every day. Your branding is often the first interaction any potential customer has with your organisation, so it needs to hit the spot. By working with us, we are able to build a persona for your company that truly reflects its strengths, luring in more custom.
What’s more, we are also able to carry out work on your website to develop this area too, if needed. We can also produce marketing materials on your behalf such as business cards and leaflets.
As a hospitality brand, events may already play a huge part in how you operate. If they don’t, however, you may be missing a trick.
Everyone loves having a reason to celebrate. Whether it’s an open night, a themed occasion or even the launch of a new cocktail, each of these examples are an opportunity to build exposure. When you choose to work with us, you benefit from the extensive knowledge of our events team. We will help you to secure the perfect venue and put together a comprehensive guest list. We’ll even take care of the finer details too!
Search Engine Optimisation (SEO)
When it comes to hospitality industry marketing, SEO is likely going to become a crucial element in your strategy. There is no denying that this market is heavily over-saturated, and this can make it difficult for certain establishments to even get a look in. By implementing SEM, you’ll be on the map in no time!
Before getting too carried away, however, it’s important you understand that SEO is a highly technical skill. It certainly isn’t a task suited to the inexperienced, put it that way. Your site health is fragile, so it’s important you don’t make any mistakes.
Social Media Marketing
As many of you may know, social media can be incredibly lucrative when it comes to marketing a product or service. The real question is, where do you start?
When it comes to hospitality organisations, you’re going to find the most value in Facebook and Instagram. When you utilise our social team, we are able to create content that is set to captivate your audience. In addition, we will also dedicate time to engaging with your followers, carefully constructing a positive relationship as we go.
Public Relations (PR)
There’s no doubt about it, influencer marketing is rapidly growing in popularity, and for good reason. Depending on where in the industry you place, you may find a lot of value in gifting your services to selected creators. Not only will this generate attention, but it will also provide exposure to new markets too.
In addition, press is a key marketing technique that lots of businesses take advantage of. Providing you are able to secure features in relevant and popular publications, this can work wonders for your reputation.
Like with lots of things, however, PR is all about who you know. At VerriBerri, we have spent years building our network, giving our clients access to exclusive opportunities. If you’re looking to generate results quick, you may want to consider reaching out to the professionals.
Contact Our Team
Want to know more about how we can help? For our expert advice on where to start with your hospitality industry marketing, get in touch! You can reach a member of our team by clicking here!