06 Oct Hotel Marketing Ideas: The art of standing out
When it comes to generating hotel marketing ideas, it can sometimes feel like everything has already been done before. Regardless, it’s important that you keep these fresh concepts constantly flowing if you want to go far. Nobody wants to see the same things appearing on their Instagram feed over and over. Falling into this trap can and will be detrimental.
Here at VerriBerri, marketing and PR is what we do best! From ensuring organisations are featured in prestigious publications, right the way through to optimising websites, we’ve seen and done it all! As our tagline would suggest, we’re kings when it comes to fresh ideas and always ready to help you make an impact!
The sense of urgency behind your marketing
With holidaying abroad off the cards for many, UK based hotels are seeing a steep increase in demand. After a tricky year, this isn’t something you’re going to want to miss out on. The real question is, how are potential consumers supposed to know of your existence if you aren’t investing in your visibility?
The pandemic is something that affected every industry. Some were fortunate enough to see an increase in sales. Others saw a sharp decrease, spiralling many an organisation into ruin. If one thing is for sure, however, the hospitality sector was one of the hardest hit. Of course, this means that you’re most likely pretty keen to recuperate lost funds now you’re able too. If this is the case, it’s time to inject some urgency into your marketing strategy.
Not quite sure where to start? That’s where we come in!
The importance of creative brainstorming
When it comes to generating new hotel marketing ideas, brainstorming is a vital clog in the process. In fact, this isn’t a step you can afford to overlook, or rush.
Brainstorming is a great tool for a number of different reasons, and perhaps one of the most important is team inclusion. Sitting down to discuss your ideas is a great way to make sure every member of your workforce feels heard and appreciated. You never know, one of your quietest members might just come up trumps when it comes to ideating for your latest campaign. It’s always great to get a good mixture of perspectives!
What’s more, group sessions of ideation can also be a great way to keep every member of your team on the same page. Not only does this activity give them creative direction, but it also ensures that nothing gets lost in translation. More importantly, it helps organisations to ensure that their campaigns are everything they envisaged.
Why you need to stand out
When it comes to generating imaginative hotel marketing ideas, this is your chance to stand out and be different. Having a strong and comprehensive strategy can be beneficial for businesses in many ways, and differentiation is one of them. People like quirks. If your hotel has a solid USP, people will travel. More importantly, they’ll be far more likely to choose you over one of your fellow competitors too!
As we’re sure you’re very aware, the hotel industry is incredibly saturated. Within popular destinations, such as large cities, consumers have access to a huge variety of options. Put it this way, whether you’re looking for a boutique bed and breakfast or a boujee guest house, you’re not going to be short on options.
Not only will marketing help you get a step ahead of everyone else, but it will also aid you in becoming more recognisable in the first instance. When done properly, strong marketing will expose you to both new and existing consumer groups, widening your potential.
How to find new ideas
We get it, keeping your ideas consistently bespoke is far more difficult than it at first sounds. As we touched on earlier, with marketing all around us, it can be tricky to locate ideas that haven’t been done a million times over. Having said this, there are a number of places you can turn to when you’re in need of some creative flare.
Although it might not be the most obvious choice, where possible, your peers can be a great addition when brainstorming. Often, it can be useful to get a fresh perspective from an outside source, and from the position of a potential consumer. Ask them what they would like to see from you, and how you can improve your current campaigns. You might be surprised.
Although you should always aim for unique hotel marketing ideas, there can be a lot to learn from your fellow competitors too. Some simple research can give you a good insight into what your target audience like to see, and what to avoid. It’s vitally important that you avoid lifting their ideas entirely, however there is certainly nothing wrong with taking inspiration. It can be a fine line to tread.
Reportedly, over half of the world’s population (53.6%) use social media in one capacity or another. With this in mind, there is no denying it’s power when it comes to finding out what your consumers enjoy. Social media can be a great source for inspiration when you’re running dry on ideas. Make sure you’re utilising popular hashtags and viral trends too!
A professional agency
And finally, of course, you can also make great use of the creative beings we have here at VerriBerri too! Having been in this industry since 2009, it’s safe to say that we know what your consumers want to see. Our offices are home to a team of imaginative and creative individuals, willing to turn their hand to anything!
Contact the VerriBerri team today!
Keen to get a few hotel marketing ideas in the bank? Not sure which direction to head in with your strategy? Whether you’re looking for a bit of flare or in need of a hands-on team to help you implement, our integrated agency is here to help!