11 Jan Hotel PR agency
At our multi-award-winning hotel PR agency based in Essex, we know how important PR is for any business. This could include appearing as an expert in your field or developing the relationship with your customers. Whatever your intention, VerriBerri can help you achieve it. Supported by over 12 years of experience within the field, we have a profound range of desirable press connections. Be it in newspapers or trade press, we can assist you in getting your desired message to the right audience. What’s more, is all of our services offer a PR guarantee that you won’t find with any other agency. Therefore, no matter what happens, you will get that outstanding service you are looking for.
What is PR
In its simplest form, public relations is a way of connecting your business to your intended audience. This could include working with influencers, or appearing in news, magazines, or trade press articles. Effective PR is likely the best way of building up a positive reputation for your business in the public eye. Now more than ever, customer perceptions of a business is massively impacted by the media’s representation of it. As the leading hotel PR agency in Essex, we understand the importance of portraying your business as the best in your field. However, going about this can be an extremely confusing and time-consuming process. That’s why by passing us the reins, we can help you in finding the best direction to take your hotel.
Types of PR
Every hotel is different from the next. Be it the services you offer or how you appear to the public. This means that not every type of PR will be appropriate, so choosing the right type is essential for success. This may sound concerning but don’t worry! Our hotel PR agency can help you in determining the best direction for you to follow. This means not wasting your time or money by sending you down a path that won’t actually help.
Here are a few of the most popular PR services we can offer you;
Influencers and Bloggers
With more and more people consulting social media instead of travel agents, digital perceptions are becoming increasingly popular. With progressively more young people spending highly on staycations, influencers help to reach a wide audience quickly. As implied by the term, these individuals can massively influence their followers to purchase or experience services that they recommend. Whilst this technique commonly consists of gifting products, it also provides endless opportunities for those in the hospitality industry. There are endless individuals available who specialise in increasing the awareness of certain target audiences. Therefore, once you have identified who you want to attract, we collaborate with the right one to make it happen. Simply gifting a short stay in your hotel can massively increase your reach and awareness for a minimal cost. Not a bad trade, right?
Travel blogs are also effective tools to help you get people through your door. Featuring your hotel on the top travel blogs can be a significant turning point for your hotel. These blogs provide potential customers with an unbiased view of your hotel, and positive reviews in them can do wonders. This can target those more interested in travel who are specifically looking for a hotel like yours. If done effectively, this can create positive word-of-mouth from respected individuals in the community, greatly increasing your interested audience. This may seem like a lot to take on. Our award-winning PR team has over a decade of experience in this, so whatever the circumstances, we have you covered.
Newspaper / magazine articles
This is probably the most traditional form of PR and is still as important as ever. Due to the growth in demand for digital services, people believe that this technique is outdated. But this couldn’t be further from the truth! By portraying your hotel well in the media, be it in magazines, newspapers, or the trade press, you can reach the largest possible audience specific to you. This can help get the most possible people onto your website, social media, through your lobby and into your rooms. This type of PR is an excellent way of building up the relationship between your business and your audience. You could include articles about yourself, the hotel’s history, or what makes your hotel stand out from the rest. Whatever direction you choose to take, we have the sufficient capabilities to portray your business in the best possible way.
Why you need PR
The past 24 months have been challenging for everyone, with hotels being hit especially hard. Many people feared leaving their home, and those that did tended to avoid the hospitality industry. With consumer spending on hospitality at least 70% lower than before the pandemic, your hotel may still be suffering. However, there is light at the end of the tunnel. With many customers returning as COVID restrictions disappear, there is no better time to present yourself professionally. By working with our award-winning hotel PR agency in Essex, we can help you get people back through your doors. Everyone knows the saying “any publicity is good publicity”, however, this isn’t always the case. Many journalists and newspapers are unpredictable, and can twist the story to gain clicks, potentially at the cost of your brand image. That’s why at VerriBerri we also help with damage control, to minimise the damage to your brand, should something like this occur.
If this seems too much to handle yourself, it may be time to look into getting an agency’s help. And there is no better than VerriBerri within the Essex area. Transparency and clear communication are two of the most important values to us at VerriBerri. By working with us, you know you are getting the service you actually need, rather than being fed unnecessary information. For more information about the services we offer, get in touch by clicking here.