08 Jul Inbound Marketing: Why It Pays to Keep Things Personal
At VerriBerri, we provide effective inbound marketing for a huge range of clients. From businesses traversing the fintech industry, right the way through to the fitness, beauty, construction, and lifestyle sectors, we have seen and done it all! What’s more, we have also been awarded many accolades for our hard work along the way!
Based in Essex, we aid organisations in all stages of their lifecycle and from all over the world. Whether you’re a lockdown start-up, or a multi-national conglomerate, based in the UK or Japan, our team of experts know the right path for you!
Why Market Your Business in the First Instance?
No matter which direction you choose, every business needs to be able to speak to their consumers. It’s important that the public not only know of your existence, but that they feel they can trust you too. With a sharp increase in dodgy websites and illicit scams, the general public have had no choice but to adapt the way they shop. In a bid to stay safe, many of us have developed a level of scepticism towards brands we don’t know. If you are wanting to grow, it’s vital you communicate. And what better way to do this than through your strategy?
What Is Inbound Marketing?
For those of you who don’t know, inbound marketing is a form of promotion that helps to build the relationship between a business and their consumers. The aim is to start a conversation, not go in for the hard sale.
This form of marketing is often most effective when you are able to address peoples pain points. You can then offer support and guidance on how to solve these issues by giving helpful insights for free. It’s true what they say – give a little, gain a lot!
- Content Marketing
- Search Engine Optimisation (SEO)
- Social Media Marketing (SMM)
- Public Relations & Press Releases
What Is Outbound Marketing?
Comparatively, outbound marketing is the umbrella term for techniques that involve the brand contacting the consumer first. In other words, this approach requires reaching out to the general public to see if they’re interested in your product/service. This approach is far more invasive, and is typically used for generating quick, one-off sales.
Types of outbound marketing includes:
- Cold Calling / Telemarketing
- Cold Emailing
- Direct Mail (Leaflets, brochures, catalogues etc)
- Door to Door Sales
Which Is Better?
Now you have a better understanding of both inbound and outbound marketing, you’re probably wondering which route to take. At the end of the day, it all comes down to what it is your business wants to achieve and how you want your brand to look. As professionals however, we highly recommend taking a more organic approach. Here’s why…
Issues Surrounding GDPR
We’ve all heard of the term GDPR, and for those of you who haven’t, the basics of this concept are pretty easy to get your head around. Essentially, this is an EU and British law used to regulate the circulation of personal data. This was put in place to protect the public from exploitation.
For those of you adopting outbound methods, the recent changes in this legislation a few years ago were likely devastating to your strategy. Without phone numbers, emails, names, and permission to contact, how are you ever supposed to cold call or email? The reality is, outbound marketing is quite the hassle, especially in comparison to inbound strategies. Not to mention, if you get it wrong, you could end up on the wrong side of the law.
Boosting Your Lead Quality
In general, individuals usually don’t like being told what to do, or how to spend their money. Typically, outbound marketing is far more pushy and works by applying pressure on the consumer to make a purchase. Inbound marketing, on the other hand, encourages people to buy because they want too, not because they feel they have to.
All in all, inbound methods have a far higher conversion rate, making an organic strategy more lucrative. What’s more, you’re also going to generate better leads, encouraging repeat purchase and customer loyalty.
Nurturing Your Reputation
From the above, it’s pretty clear to see that outbound marketing has the power to damage your reputation if gone about incorrectly. Like advertising, individuals are generally quite averse to outbound marketing, often damaging your brands image and public perception. Whilst this method is somewhat quicker at generating sales, it offers little in terms of long-term strategy. Furthermore, it could lead to crisis, causing issues for you in the future.
Working with VerriBerri
When working with our team, we keep things simple by assigning one account manager to every client. In doing so, this lessens the lines of communication you need to nurture, making the entire process far more stress-free for you. There’s nothing worse than having lots of different people to contact. Whilst there will be other team members dedicating their time to you, we do the legwork so that you don’t have to! What’s more, as a full-service agency, we can handle everything from SEO, right the way through to event management and PR. This allows for rounded, more integrated campaigns.
Not sure where to start with your strategy? Don’t fret! Our elite team are dedicated to maximising your ROI and are well geared to advise the best approach for you. Moreover, all of our packages are entirely bespoke and customised to accommodate your individual needs. We offer free consultations and complimentary proposals for each new potential client, allowing you to compare and choose the best fit for you. We want you to work with VerriBerri because you want too, not because you feel pressured.
Get In Touch Today!
Interested in knowing more about inbound marketing? We would love to chat strategy and provide advice on how we can help! To contact a member of our elite team, click here or call the offices on 01376 386 850. We can’t wait to hear from you!