15 Aug Influencer Marketing Strategy
The power of an effective influencer marketing strategy is something that many businesses often overlook. As one of the newest additions, however, we can tell you, this technique really has taken the marketing industry by storm. With high ROI’s and an enormous reach, this isn’t something that your brand can afford to ignore.
At VerriBerri, we are a well-known, elite marketing and PR agency. As an integrated firm, we help businesses to create rounded campaigns that ignite the fire back into their brands. As specialists in influencer marketing, we can help you create a strong and lucrative strategy to put you on the map.
What Is Influencer Marketing?
For those of you who don’t know, an influencer is any individual with a high following and engagement rate on social media. Typically, this type of marketing is carried out on TikTok, Instagram and YouTube. Think of these creators as new age celebrities.
Influencers can be a really useful asset to businesses as they usually have a very loyal audience. Additionally, they have also typically built a high level of exclusivity too. When these individuals promote a product/service, their followers are usually quick to make a purchase, purely through fear of missing out.
Influencers can be divided into different categories based on their followings. These include:
- Nano-Influencers – 1k-10k Followers
- Micro-Influencers – 10k-100k Followers
- Macro-Influencers – 100k-1M+ Followers
As we’ll go into more detail on later, influencer marketing includes gifting, brand ambassadorship, paid collaborations, and affiliate marketing. The route you choose to go down highly depends on your budget and what you want to achieve. At VerriBerri, we can help you establish the best course of action for you!
How Influencer Marketing Adds Value
Of course, like with all marketing, one of the biggest benefits of utilising influencers is brand recognition. No matter how big (or small) their audience is, content creators are always going to give you access to a whole new market. The more people that know of you, the more word of mouth your brand is going to generate, and what business doesn’t want that?!
Additionally, a strong influencer marketing strategy will also drive more traffic to your own profiles and even your website too. When a post piques someone’s interest, it’s only natural that they’re going to look further into it. Providing other areas aren’t lacking, this will help improve your conversion rate.
Last but by no means least, this technique also aids businesses in improving their reputation too. As a newer addition to marketing, this method will help your brand to appear modern and forward thinking. What’s more, it will also help you to build trust and authority for your organisation. These characteristics are vital and will help you to stand out among your fellow competitors.
Brand ambassadorship is a popular technique in many an influencer marketing strategy, and for good reason. When you make use of this method, these creators become the face behind your business. As part of your agreement, these individuals may be required to share giveaways, post on a regular basis and act as a spokesperson for your brand.
Gifting is one of the most common areas of influencer marketing used by businesses. As the name would suggest, this involves gifting your product/service to content creators in return for coverage on their platform. When an organisation chooses to go down this route, costs are kept low and ROI can be incredibly high – a win, win!
Although not every business may have the budget to support paid collaborations, for those of you who do, this can be a very wise choice. This works the exact same as gifting, however, in addition to sending your products, you’ll also be required to pay a fee if you want to guarantee a spot on their feed. Paid collaborations are typically only requested by creators when their following and engagement rate is particularly high. Although this may cost more than alternatives, you’re able to reach a much larger audience.
Affiliate marketing is often a by-product of gifting, paid collaborations, and brand ambassadorship. When working alongside influencers, most brands also create an affiliate discount code for them to share with their followers. Each time this code is used, the organisation is required to pay a small amount of commission to the creator. These links act as an extra nudge when it comes to persuading an audience to buy your product/service. In addition, these are also a good way of measuring how lucrative working with an influencer has been.
Why You Need an Agency
A lot of businesses overlook the amount of work that goes into creating an influencer marketing strategy that actually works. In reality, this is a lengthy task, and something that requires a lot of knowledge. At the end of the day, people are going to associate your brand with the creators you collaborate with, so it’s vital their values align with yours. By working with an agency, we are able to do our due diligence to make sure a creator isn’t going to cause harm to your image.
Our team have been specialising in influencer marketing for a number of years and during this time, we have been able to build a strong network. Our long list of contacts means that we know exactly where to start when a brand first approaches us. When you work alongside an agency like ours, we can get to work straight away, saving you time and money.
Need Help Constructing an Influencer Marketing Strategy?
As you can see, influencer marketing can be an incredibly powerful tool, providing businesses are able to execute their strategy effectively. Not sure where to start? We can help!
As an Essex based agency, we are able to offer competitive and affordable pricing. What’s more, transparency and communication are a top priority for us, meaning you’ll never be left out of the loop!
Does VerriBerri sound like everything you need and more? Get in touch today! For more information on what we can do for you, call us on 01376 386 850. You can also click here!