20 Aug Instagram Marketing Agency: Making the Most Out of Your Content
When it comes to searching for a top Instagram marketing agency, you’re going to be met with a lot of options. We won’t beat around the bush; the industry is saturated and you’re going to be spoilt for choice. Whilst this is all true, however, finding a team whose abilities you can trust isn’t quite so easy.
At VerriBerri, Instagram marketing is one of the many areas we specialise in. Our social media team work around the clock to help organisations build their followings and make an impact online. In other words, we help you find your voice within your industry. To learn more about the work that we do, keep reading…
Is Instagram right for me?
Most of you are likely somewhat acquainted with Instagram. For those of you who aren’t, this is a video and photo sharing platform, most popular amongst the younger generations. In comparison to the likes of Twitter, Facebook, and LinkedIn, Instagram is one of the newer additions to the social media scene. Launched in 2010, this outlet took the industry by storm, drawing attention from all over the world. To date, this site brings in a daily total of 500 million active users.
As you can see, for the right brands, Instagram has the power to be a very lucrative marketing tool. Providing you are using it correctly, of course. On paper, this platform is best suited to businesses who are looking to attract individuals aged 14-30. Of course, these things aren’t quite always as simple as black and white, however.
Really, Instagram is suited to a whole host of organisations across the B2B and B2C sectors. We’d even go as far as saying there aren’t many of you who won’t find value here. As you can imagine, it’s difficult for us to definitively say whether or not this route is right for you, without knowing more about your brand. For more tailored advice, we always recommend getting in touch with our Instagram marketing agency directly.
Optimising your content
Quite frankly, if you aren’t going to spend time optimising your content, you may as well not post at all. All too often, we see companies missing a trick or two with their online presence, costing them exposure. Don’t let this be you.
So that you can make sure you’re getting the most out of Instagram, here are some pointers our team put together…
- Hashtags: Hashtags are one of the most important things you need to remember when it comes to sharing anything on your feed. This is one of the most effective ways to expand your reach. Instagram offer you space for 30 hashtags for good reason. Use them!
- Add Alternative Text: Alt-text is something that lots of people overlook when it comes to sharing on Instagram. Although this takes a small amount of time to add, it makes your content more accessible for those using a screen reader. This expands your reach and opens you up to a wider audience.
- Location Tags: Locations tags are really helpful for those of you who are trying to attract a local audience. When you use these tags within your posts, your content appears whenever a user searches for the same tag, improving your discoverability.
- Include CTA’s: CTA stands for call to action. For those of you who don’t know, this term refers to imperatives such as ‘get in touch’ and ‘follow us for more.’ Using these at the end of your posts is a great way to encourage engagement.
What makes us stand out?
As we touched on earlier, choosing the perfect Instagram marketing agency can be draining. If you don’t know too much about this area, it can be tricky to know what you need and what to look out for.
Of course, we’d be pretty silly not to take this opportunity to boast about why VerriBerri is so great. We’d like to think that we stand out for a number of reasons, these being…
Transparency is one of our core values here at VerriBerri and something we always strive to be. Unlike a lot of agencies out there, we won’t try to upsell you services that you don’t need. Although a lot of clients come to us with large budgets, we will only use what is necessary to gain the results you want and that’s a promise!
What’s more, we’re always open with our clients should we think one of your ideas or campaigns aren’t going to hit the spot. Afterall, we’d never want to leave a customer dissatisfied.
Something we’re particularly proud of at VerriBerri is our proven track record. Not only are we able to supply a whole list of glowing testimonials, but we’re also multi-award-winning too! With titles such as ‘Best PR & Marketing Agency’ under our belt, you can be confident in our skillset and ability to deliver.
Marketing doesn’t need to be expensive. Lots of businesses choose London marketing firms simply because they’re usually bigger than agencies outside of the city. Whilst there is certainly nothing wrong with this, you’re then often stung by a hefty price tag.
At VerriBerri, we strive to make marketing accessible for every business. With flexible packages, we can cater to your every need. What’s more, in addition to Instagram marketing, we can also offer support in lots of other areas too! These include:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Public Relations (PR)
- Crisis Management
- Influencer and Affiliate Marketing
- Event Management
Contact our Instagram marketing agency
Interested in working with our team? At VerriBerri, we love helping companies flourish, especially after so many businesses were damaged by the pandemic. Our philosophy is simple – if you’re passionate about making your brand a success, we are too!
For more information on any of our services, get in touch with our Instagram marketing agency by clicking here! You can also reach us by calling 01376 386 850.