Instagram Restaurant Marketing: Standing Out on The Explore Page


Instagram Restaurant Marketing: Standing Out on The Explore Page

When it comes to Instagram restaurant marketing, there is no denying the level of competition you’re up against. The hospitality sector is overcrowded to say the least and making noise in your industry isn’t quite as easy as it may seem. It’s for this reason exactly that you need to be building a comprehensive and effective strategy. This is where we come in!

At VerriBerri, we specialise in marketing brands on social media and have done since 2009. With over a decade of experience under our belt, it’s safe to say that we know how to get your business the results it deserves. We offer support to companies in every stage of their lifecycle, from start-ups to multi-national conglomerates. If you’re after a helping hand, we’re the team for you!

How COVID-19 changed hospitality as we know it

The pandemic damaged every business in one way or another, and for those of you within the hospitality sector, you took the hardest hit of all. With restaurants being forced to close left, right and centre, this of course would’ve left you of you out of pocket. Additionally, with many individuals on reduced salaries due to the furlough scheme; reopening your establishment was likely just as challenging. 

Restaurant launch party

Now restrictions are beginning to ease, and tourism is slowly starting to recuperate, marketing has never been so vital. After a year being locked in our homes, people are desperate to get out and about with their friends, family, and colleagues once again. If you want to stand a chance at competing for this custom, you need to be making some noise. If this is the case, Instagram restaurant marketing is the answer to all your prayers!

How to make your Instagram marketing more persuasive

When it comes to sharing your brand on social media, this isn’t quite as simple as people often think. This process is far more demanding than just sharing the odd post here and there. Instagram restaurant marketing relies heavily on consistency. Moreover, it requires real dedication.

Struggling to boost the conversion potential of your posts? Here are some of our top tips for making your content more persuasive…

1.    Relatability is key

Regardless of what you’re trying to sell, relatability is always key. Social media is not a place to be salesy, this will lose you followers, trust us. 

When creating your content, look for ways to be more personable with your audience. For example, you could share ‘meet the team’ style posts, introducing potential customers to your wait staff. In our professional experience, this kind of content always performs the best.

2.    Using a call to action

For those of you who don’t know, a call to action, or CTA, are the imperative clauses you often see at the end of marketing materials. For example, ‘get in touch today’ or ‘follow us for more.’ Often, people have to be reminded to make these actions. What’s more, you’re far harder to ignore if you tell someone to do something as opposed to asking them.

You do, however, need to be careful with CTA’s. Featuring these too heavily within your content can make you look disingenuous.

3.    Optimising your bio

When creating your business profile on Instagram, you need to be making sure that you optimise your biography. Not only do you need to show uniformity in line with your branding, but you also need to give a good overview of who you are, sparking curiosity. 

Your bio should include:

  • A bit about who you are and what you do
  • A link to your website
  • Your location (where applicable)
  • Your contact details (such as a phone number and email)

4.    Engaging with your audience

One of the easiest ways to keep your customer base happy is by making them feel valued and listened to. When you engage with your followers on Instagram, you’re doing just this. Make sure that you’re responding to their questions and comments. What’s more, use your platform to support other businesses. This will help to improve your brands public perception and reputation.

Not got time to keep up with your DM’s? As specialists in Instagram restaurant marketing, our team know exactly the right things to say. We’ll take care of interacting with your followers, taking the burden off your shoulders!

Why you need to be removing inactive followers

Like every social platform, Instagram has their own algorithm. This is used to determine the content users see and the order in which it appears on their feed. Trust us, being on the right side of the algorithm is crucial.

social media instagram

When you share a post, this is released to a small number of your followers. If these individuals engage; by liking, sharing, or commenting, Instagram then pushes this out to more of your audience and so on. However, should your users do nothing when they see your content, this will stunt the reach of your post. With this in mind, it’s vitally important that you are removing inactive followers where possible. 

Not sure who should stay and who should go? Removing those who are inactive isn’t quite as simple as going on an unfollowing spree. You need to be extremely careful with who you remove, so as not to damage your reputation. As specialists in marketing, this is something we can help you keep on top of. It’s all part of the service! 

Need a helping hand?

Looking to refresh your Instagram feed? Need a helping hand? That’s what we’re here for!

At VerriBerri, Instagram restaurant marketing is what we do best! Our social media team are great at what they do. What’s more, they’re also extremely passionate about helping brands get themselves back on the map after such a difficult 2020.

For more information on how we can help, contact us today! You can reach a member of the team by calling us on 01376 386 850. Alternatively, click here for more ways to get in touch!