17 Feb Integrated Branding Agency: why utilising a multi-service marketing agency will change the game
When it comes to building your image, it always pays to invest in an integrated branding agency. As specialists in constructing business identities, we know exactly what your audience want to see from you. More importantly, we also know how to differentiate you from others in your industry.
Outsourcing processes such as branding, marketing, and PR can be stressful, yet are often necessary. Not only do you need to trust these outside firms with your entire business, but you also need to be in constant communication with them too. But what if there is a simpler solution?
At VerriBerri, we have been operating as a multi-service agency for over 12 years. Our team is built from a blend of creative individuals with their own skills and specialisms. When you choose to work with us, you remove the time it takes to find multiple firms to help. Additionally, this can also help you feel less uneasy when it comes to handing over control too.
What is branding?
As a business, your branding is often one of the first things people see of you. What’s more, it’s also how they remember who you are and what you stand for. Simplified, your branding should encapsulate your organisation’s entire identity, helping you to position your company however you choose.
The branding process looks at lots of different aspects of your identity. These include your…
- Key colours
- Typography (fonts)
- Tone of voice
Why is branding so important?
The importance of branding is something we have touched on throughout the beginning of this blog. For instance, its ability to make you stand out and be remembered. Beyond this, however, there are a plethora of other advantages to this process too.
Investing in your brands identity is a great way to give your reputation the boost it deserves. Branding allows you to build credibility, something that is becoming increasingly vital in today’s world. Additionally, it can also help you to create trust, a characteristic that consumers rate highly. With a positive public perception behind you, encouraging word of mouth will be generated, spreading the message about your organisation.
Looking beyond the immediate benefits of investing in your branding, a strong identity will also help you to build solid foundations for a positive and long future. This is something that every business wants for themselves, but some never achieve. When given the opportunity to excel your brand, it really is in your best interest to take the plunge and our integrated branding agency is happy to help!
What are branding guidelines?
One of the most important things to remember about branding is consistency. Key elements of your image such as your brand colours and logo are how people remember you. When you change these, it can make recognising your business tricky, causing a long list of issues.
Branding guidelines are created to help your team echo uniformity throughout everything you do. These detail each aspect of your branding, from the fonts you use, right down to your individual colour codes. This way, you can ensure consistency throughout all the documents you create, marketing materials in particular.
How else can we help?
As an integrated branding agency, our skills aren’t just limited to graphic design and website development. In addition, VerriBerri is also home to a variety of departments offering comprehensive support in marketing and communications.
Social media management
Social media marketing is easily one of our most popular services, and for good reason. Around the world it’s reported that over 4.62 billion people are using online social platforms. Businesses simply cannot afford to pass up this exposure opportunity.
At VerriBerri, our content team work hard to deliver a unique social media experience for all our clients. We’ll put time into getting to know your brand, helping us to portray your character in everything that we do. Additionally, our social media specialists will also work in conjunction with the design team to create eye-catching graphics, adding another dimension to your profile.
Press and influencer marketing (PR)
Public relations are one area that lots of people struggle to get to grips with. Essentially, this technique is used to perfect the way you communicate with your audience, bridging the gap between the brand and its consumers.
PR is a varied technique and includes a wide range of opportunities for your brand. At VerriBerri, we can help you to determine which direction is right for your brand. This could mean putting a push on press or developing an influencer marketing campaign. Our long list of connections will prove invaluable to your brand, providing exclusive exposure opportunities.
Search engine marketing
Search engine optimisation is undeniably one of the most technical and skilled areas of marketing. Unless this is something you specialise in, it’s never advisable to attempt the implementation of this technique alone. Similarly, pay per click can be a tricky process to get to grips with too!
Here at our integrated branding agency, we have a highly skilled team dedicated to providing high-quality search engine marketing for our clients. Whichever route you decide to take, we can help you to drive a heightened level of traffic to your website in no time!
For many brands, events are where they thrive. For others, this isn’t an area they may have previously thought to invest in. Regardless, if one thing is for sure, they can be incredibly lucrative for the right candidates!
At VerriBerri, we have been responsible for hosting and managing a huge number of events from start to finish. Our portfolio covers a range of formats, from professional conferences, right through to quirky launch parties. We can help you to secure the perfect venue, elevate your guest list, and even take care of the finer details, allowing you to focus on networking!
Crisis is one thing that no business likes to speak about. Whether we like it or not, however, none of us are invincible, no matter how much we’d like to think we are!
At VerriBerri, our communications team are experts in helping brands diminish the fallout of bad press. Furthermore, we’ll also help you to build a bulletproof reputation for your business.
Get in touch with our integrated branding agency!
Keen to hear more from us on any of our services? To reach our specialists, give us a call today on 01376 386 850. You can also click here for more ways to get in touch!