08 Sep Integrated Marketing Communications
When it comes to selecting a credible integrated marketing communications agency, you need a team who you can truly trust. Handing over any element of control can be scary, especially when you’re heavily invested in making sure your organisation succeeds. Even so, this is a necessary step and one that you can’t avoid taking forever.
At VerriBerri we have provided hundreds of different brands with elite marketing strategies throughout the years. With over a decade of experience under our belt and multiple accolades behind us, you can be confident in our delivery of amazing results.
Want to know more about the work we do? Keep reading!
The benefits of good marketing
For some businesses, marketing can seem like a burdened cost at first. Admittedly, this can be an expensive venture, that’s if you don’t know where to look, of course.
Before taking the leap of faith and investing in your strategy, it’s only natural that you want to know more about the value marketing brings to the table. Afterall, an investment without return isn’t one worth making.
Lucky for you, marketing has many benefits. These include…
- Improved sales: Marketing helps you to reach your target audience, bridging the gap between yourselves and the consumer. What’s more, when well executed, this can also help you attract new markets too.
- Solidified reputation: The more people hear of your brand, the more confident they become in purchasing from you. Marketing helps you build credibility and trust, as well as showing a more personal side to your brand.
- Better authority: With so many markets becoming increasingly saturated, marketing offers the opportunity to stay ahead of your competitors. Running a strong campaign will help you to generate authority within your market.
- Long-term strategy: Unlike advertising, the effects of marketing are long lasting, meaning better value for money.
Why it pays to use an integrated marketing communications firm
Lots of businesses fall into the trap of hiring an agency whose only speciality is the service they need in that moment. The reality is, if you want your marketing to remain effective, you need to be constantly evolving your strategy to meet changes in consumer behaviour. In the beginning, social media might be effective. Another month, however, PR might be where you need to spend more of your focus, for example. Whilst utilising multiple firms for different areas of your project isn’t necessarily the wrong thing to do, it certainly isn’t the most cost-effective way to do things either.
When it comes to marketing, it’s vital that there is room for synergy between specialist departments. Many of the solutions we provide rely on one another. For example, SEO might boost traffic to your site, but it’s your website that converts these individuals to new sales. Similarly, influencer marketing cannot take place without social media. The best campaigns are well-rounded, and unless your team are all in one place, this can be tricky to maintain.
When you run your own business, there are usually lots of different people that you need to keep tabs with on a regular basis. There’s the accountant, your supplier, multiple clients, the list is endless! The last thing you want to do is add to this. When you choose an integrated marketing agency like us, we keep communication streamlined by appointing one point of contact to your account. This way, you can remain in the loop, without having to converse with multiple individuals. What more could you want?!
What to look out for when choosing a marketing agency
Now we’ve discussed the importance of integrated marketing communications, we should probably touch on the things to look out for. We mentioned earlier just how vital it is that you choose the right agency to suit your marketing needs, and we meant it. If the team behind your project don’t understand your business, it’s likely their efforts won’t be lucrative.
Below, our team put together a few of the key characteristics that make a top marketing agency…
Value for money
As we touched on earlier, marketing can often be expensive. London agencies charge city prices, and this is never going to change. But what if there were more affordable options available to you?
Being based in Essex, VerriBerri has access to lower running costs, meaning that we can pass our savings onto you. It has always been a long-term goal of ours to keep marketing accessible for all, and this has only grown in importance over the last year. Keen to get organisations back on their feet after the pandemic, we offer true value for money, without a dip in quality.
All too often, we see businesses making use of marketing channels that they don’t need. When you work with an outside firm, you need total transparency. Time and time again, we receive calls from clients asking for a specific service, when in fact, their money could be better spent on a different marketing technique. If this is the case, we’ll always be honest with you as opposed to using your lack of knowledge to make money. We pride ourselves on our integrity, and we’ll stop at nothing to ensure our clients receive the ROI they deserve.
Contract terms you’re comfortable with
When it comes to the hunt for integrated marketing communications specialists, it’s important that you don’t settle for less than you deserve. Lots of agencies try to tie businesses into 12–24-month long contracts without a get out clause. At VerriBerri, however, our maximum contract length is just 6 months, giving organisations far better flexibility. At the end of the day, we know our own abilities, allowing us to be confident that clients will return after this period is up.
Knowledge and experience
While experience doesn’t 100% guarantee strong results, it certainly sets the foundations for a strong campaign. When it comes to marketing, it’s important that you know what you’re on about. When choosing the right agency for you, spend some time looking into the kinds of brands they have worked with before. If they’ve never worked with a business in your industry, they might not have the knowledge to build, execute and manage a lucrative strategy.
Want to know more about VerriBerri?
If you’re interested in knowing more about VerriBerri or integrated marketing communications, we’d love the chance to chat! Helping businesses is what we do best, and if you’re passionate about succeeding, then we are too!
For more information, a free proposal, or just a bit of advice, contact one of our experts today! You can reach us by clicking here!