Integrated Marketing Services Agency – what are the benefits?

Marketing agency in Essex

Integrated Marketing Services Agency – what are the benefits?

Here at VerriBerri, we are an integrated marketing services agency. This means that we can offer a full-service experience for our clients. Like with most things, the more resources you dedicate to your strategy, the better results you will see. This being said, we’re also more than happy to help should you only require support within one particular area too!

There is a plethora of benefits that a good marketing strategy has to offer, providing it is carefully executed. With this in mind, it is incredibly important you master this in order to give your organisation the best chance. That’s where we come in!

What is marketing?

Marketing is essentially another word for the tools, processes, and strategies involved in actively promoting your product, service, or brand. This task also looks to identify customer needs and how to accurately meet them in a subtle, yet highly effective manner. Your strategy also needs to consider the current climate and take this into account.

As an integrated marketing services agency, we are able to offer comprehensive guidance with your digital strategy. We have departments covering the following areas…  

  1. Social media marketing
  2. Search engine marketing (SEM)
  3. Public relations (PR) and influencer marketing.
  4. Graphic design and web development.

Marketing VS advertising – Which is better?

Before we delve too deep, its important you understand the differences between marketing and advertising. Whilst their end goals may be similar, their approaches couldn’t be more different if they tried.

marketing agency

Marketing is an organic method of increasing brand awareness. This means that there are no direct expenses involved in building and implementing a strategy. This being said, most businesses do require professional help which comes at a cost. Comparatively, advertising is non-organic and be quite expensive.

Advertising is the action of promoting via the use of paid channels. In recent years, this has proven to be less effective than it once was. This is due to the fact that consumers have become opposed clicking on ads due to their invasive nature. In short, less is more when it comes to promotion!

The above being said, it is important to note that advertising isn’t a completely redundant technique. This can be used in conjunction with marketing and still prove incredibly lucrative. However, given how expensive it can be to run large-scale ads, many businesses prefer to take a solely organic route.

The 5 key advantages to marketing your business

Mastering your marketing strategy is imperative as it adds a great deal of value to your business. This highlights the importance of hiring a credible integrated marketing services agency. Key advantages of a strong campaign include…

  1. Boosted revenue and higher sales
  2. Increased brand and product awareness
  3. Becoming well antiquated with your market
  4. Improved customer retention and brand loyalty
  5. Building a positive, trustworthy relationship with your consumers

Why you should choose a multi-skilled agency

Choosing an integrated marketing services agency is incredibly beneficial for a multitude of reasons. With marketing being made up of so many different components, it can often become complicated and expensive to outsource each aspect of your strategy to an array of different firms. It’s for this reason exactly that you should consider an organisation such as ourselves to handle all of your marketing needs.

Here are a few reasons why it pays to use a multi-functional firm…


Using our services will allow you to manage all your strategy under one roof. When you work with VerriBerri, we will allocate you one point of contact who will be responsible for managing your account. This way, you can avoid the added stress of communicating with multiple firms whilst still receiving the same bespoke service.

Well-rounded marketing campaigns are imperative as many aspects of your campaign go hand-in-hand with one another. When you use an integrated team, you benefit from a greater level of communication and collaboration. This will increase the overall effectiveness of your campaign.


At VerriBerri, we are more than happy to be flexible, adapting the allocation of your budget when in your brands best interest. This is a crucial characteristic to look out for given the current climate. What’s more, we pride ourselves on our transparency and will not sell you services you don’t want or need. When you work with us, you can be confident that we will only advise the use of services that will benefit your organisation directly.


Understandably, cost is a massive dictating factor when selecting the right firm to deal with your business’ marketing needs. Afterall, you want to be sure that you are getting a quality service for your money.

Choosing to outsource to an agency is far less risky and often cheaper than hiring someone in-house. When you utilise an outside team of professionals, you avoid having to pay out for sick leave and on-going training, for example. What’s more, it’s usually far easier to track your finances when you are using one agency for everything too.

Choosing the right fit for you

Finding the right fit for your brand is important. Afterall, you don’t want to get stuck working with a team who don’t understand your businesses values.

marketing agency for eco brands

There are a number of questions you need to be asking when speaking to different agencies. Does the firm have relevant experience within your industry? Do they have a list of satisfied customers? Are they good at sticking to targets which are time and cost effective? What’s more, there are also a number of key characteristics you need to be on the lookout for also. You can read more on this here.

As we hope is obvious, VerriBerri is a well-known and respected agency. Moreover, we’re also one of the largest marketing firms in the South East. This paired with our positive track record and multiple awards will hopefully demonstrate the true extent of our expertise.

Contact us today!

Being an integrated marketing services agency, we understand how intricate and time-consuming building and implementing an effective strategy can be. Looking to save some valuable time and stress? Why not hand over the reins to our team and let us relieve some pressure? We’re confident that we can help to catapult your business forward with our award-winning skillset!

To discuss our services further, get in touch today on 01376 386 850. For more ways to reach us, just click here!