Integrated Marketing

How to monitor marketing activity

Integrated Marketing

At VerriBerri, we have been an integrated marketing agency for well over a decade. Day to day, we help a large portfolio of businesses to build exposure and generate new business. Our experience spans every sector, from lifestyle and beauty, right the way through to the finance and legal industries. If you are after a trustworthy team to take care of your entire marketing strategy, you’ve come to the right place!

Why It Pays to Utilise an Integrated Marketing Agency 

Plenty of businesses choose to start small when trialling marketing for their company. You may want to begin with social media marketing, for example, and then evolve your strategy further as the results start coming in. Let us start by saying, there is certainly nothing wrong with this. Where businesses do make mistakes, however, is by employing individual teams to execute each subsection of their strategy. 

When you work with an integrated firm, not only do you benefit from one clear line of communication, but it can often work out a lot cheaper too. What’s more, every marketing campaign should be well rounded and intertwined in one way or another. You can’t utilise influencers without social media. Similarly, you can’t improve your SEO without PR. When you have different organisations working on different areas, this can be hard to achieve. 

The Services We Offer 

Being the full-service firm that we are, VerriBerri offers a vast array of services. These include… 

Graphic Design 

Let’s not beat around the bush, no marketing venture is ever going to be lucrative if your branding isn’t up to scratch. Your image is how people remember you, and without it, you’re just like any other business. In fact, this can even play a huge part in consumer purchasing decisions, so it really is vital you get it right. 

When you choose to work with us, our team are able to help you construct the perfect identity to show off your brand. What’s more, we can also assist with packaging design, web development and the creation of branded graphics/materials too. Once this stage has been conquered, the world is your oyster. 

Social Media Marketing 

Social media marketing (SMM) is just one of those things that people always overestimate. As professionals, we are constantly being asked by clients why someone might need a professional to help with this area. If we’re being honest, you may not. However, if you run 

your own business, it’s likely that ‘free time’ is a concept you’re unfamiliar with. Believe us, you aren’t going to want to be adding SMM on top of your already hefty workload. 

PR agency

SMM is an incredibly taxing task, hence why hundreds of thousands of businesses seek help from a specialist year on year. As an integrated marketing firm, our social media team are able to help with creating and distributing imaginative and unique content sure to captivate the right audience. In addition, we will also dedicate time to engaging and interacting with your followers, helping you to grow your online presence and influence. 

Event Management 

For many businesses, events are a vital clog in their operation. With COVID putting a clog in the works last year, you may be desperate to get planning again now things are opening up. Like SMM, however, event management is a time-consuming job. What’s more, it requires a lot of contacts too. 

Can’t find the right venue? Struggling to secure the perfect guest list? That’s where we come in! Whether it’s a product launch, influencer event or even a conference, we can help you to organise the perfect occasion, and more importantly, one to remember! 

Search Engine Marketing (SEM) 

Knowing where to start with SEM can be difficult. This is an incredibly technical area of marketing making it difficult to wrap your head around. There are two different approaches you can take with search engine marketing – SEO or PPC. You can read more about these techniques here. 

Your websites health is fragile and making the wrong move could end up causing serious damage. Similarly, choosing the wrong keywords in your PPC strategy also has the power to be detrimental. When you work with VerriBerri, we can manage these projects for you. Should you choose to implement SEO, we can make sure your website it optimised correctly. If you choose PPC, we can make sure you are distributing your budget correctly and including the best keywords in your campaign. 

Public Relations (PR) 

Finally, we come to PR. This includes everything from articles in the press and influencer campaigns, right the way through to appearances on the TV, Radio and/or podcasts. 

Generally speaking, businesses that try to generate press opportunities off their own back don’t get very far. That’s just the harsh reality. The saying really is true, it’s often all about who you know. Not only do we have the contacts, but we also have a team of fantastic writers ready and waiting with their keyboards. 

What Makes Us Unique? 

Finding the perfect integrated marketing agency can be difficult, especially if you’re looking to keep costs relatively low. London firms cost a bomb and it’s no wonder you are starting to feel disheartened. When it comes to VerriBerri, however, we strive to keep our pricing affordable for organisations in all stages of their lifecycle. This is just one of the things that makes us stand out! 

marketing team

What’s more, we really do put the customer at the forefront of everything we do. Often, journalists can be unpredictable and sometimes, opportunities are lost through no fault of your PR team. When this happens, most agencies write this lead off without replacing it, meaning you’re at a loss. Where VerriBerri is unique, however, is in our PR guarantee. We will replace every lost opportunity with an even better one! 

Finally, as our tagline would suggest, VerriBerri bring fresh ideas to the table. Our team are easily one of our strongest assets and their passion is undeniable. With constant brainstorming always going on in the office, ideation is never in short supply. This allows us to keep client campaigns bespoke and highly lucrative. 

Contact Our Integrated Marketing Agency 

Want to know more about working with us? Getting in touch is easy! Just click here or call us today on 01376 386 850.