For those of you who don’t know us just yet, VerriBerri is an integrated media agency based in Maldon, Essex. We have been operating within the marketing field since 2009, giving us an insight into best practise for a huge variety of businesses. Our 13 year strong portfolio covers a wide range of industries and includes organisations throughout the UK, US, Europe, and Asia.
Keen to know more about what we do and how our marketing team are going to turn things around for your business? Keep reading!
What is marketing?
If this is the first time your business is looking into marketing, it might be helpful for us to offer some clarity on what this process actually is. Many of you may already have some kind of an idea, but it’s important that your knowledge on this topic is clear before we progress.
In short, marketing is a way to promote your brand organically. For example, through social media. In other words, there are no direct costs associated with its implementation. Similar to advertising, these techniques aim to drive interest around your brand and its products/services.
Marketing does have some fundamental differences to advertising, however, especially within its ability to be subtle in its approach. This type of campaign is designed to build the relationship between a brand and their consumers carefully. Meanwhile, advertising is a non-organic (paid) way of promoting and can sometimes come across as invasive and pushy. Advertising is something that many brands are now trying to move away from.
There are two main types of marketing, traditional and digital. Both are equally as useful and a fusion of the two is almost always recommended. Naturally, the more you invest into your strategy, the more you will see in return. This being said, there’s nothing to say you need to be focussing on every technique available to you.
What is an integrated media agency?
Now we are all clear on what marketing really is, you’re probably wondering what a media agency doe and how they can help you.
Put simply, a media agency is a team of individuals who are in charge of the implementation of your marketing strategy. Ultimately, it’s their job to improve your brands recognition, strengthen your reputation, and drive traffic to your website.
At VerriBerri, we are an integrated media agency providing support with a multitude of techniques. These include…
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media marketing
- Content marketing
- Event planning and management
- Influencer and affiliate marketing
Additionally, we can also offer our expertise within public relations, crisis management, graphic design, web development, and social media ads.
Is a marketing agency necessary?
Being a successful business owner brings with it a strong ability to juggle lots of tasks at once. When it comes to the marketing, this can often be a full-time job in itself. With this in mind, trust us when we say you don’t want to be adding this to your already overloaded plate! If time is off the essence, our team can hit the ground running with your campaigns.
Whilst you might be thinking that bringing someone on in-house might be a cheaper option, in actual fact, this can often be the opposite. Hiring a new team member brings with it a whole bunch of additional costs, from sick leave, right through to ongoing training. When you make use of an outside firm, however, the process is seamless, cutting out any of these additional outgoings.
Last but by no means least, a team of specialists also bring with them a great deal of ideation. At VerriBerri, we have worked hard to create an environment where everyone’s ideas are welcome and appreciated. It’s thanks to this that creativity is never in short supply. By working alongside our team, you benefit from truly unique ideas, lifting a weight off of your shoulders.
3 benefits of an integrated firm
Now we’ve covered why a marketing agency is necessary for your business, you’re probably wondering what’s so special about an integrated firm in particular. So many brands fall into the trap of utilising multiple companies for each aspect of their marketing strategy. Whilst this isn’t necessarily the wrong way to go about things, it certainly isn’t going to be the most cost effective either. Further, things are also likely to get pretty complicated too.
One of the biggest benefits of an integrated media agency is having one main point of contact as opposed to many. As a business owner, it can be tricky keeping in touch with everyone all at once. By working with one centralised team, we are able to streamline the process for you, keeping you in the loop every step of the way!
In order for your marketing to perform at its best, your campaigns need to be well-rounded and interconnected. When you work alongside a talented team that all operate under one roof, we are able to create fusion within your strategy. When it comes to your campaigns, uniformity can give you a huge edge when it comes to memorability, giving a boost to your conversion rate.
Outsourcing your marketing requires handing over a huge element control, something that many business owners might find quite uncomfortable. Despite this being a daunting prospect, it’s an important step that every brand needs to take if they want to succeed. When you choose to work alongside a multi-use agency, however, you limit how many people you are having to place trust in. A huge plus if you’re struggling to let go.
Contact our team!
At VerriBerri, we pride ourselves on our multi-award-winning status and glowing reputation. What’s more, as the largest integrated media agency in Essex, you can be confident in our ability to deliver strong results.
Keen to know more about the work we do? Interested in speaking to one of our professionals about working with us? Get in touch today! You can reach a member of our team on 01376 386 850. Alternatively, just click here!