27 Nov Interior Design Content Marketing
Here at VerriBerri, we are an interior design content marketing agency. Having worked collaboratively with hundreds of clients, we know exactly how to boost your sales through the content you put out.
Based in Essex, we have a team of 18 who are experts in this area. They know exactly what appeals to which audiences and where it’s worth investing your time. As a result of our hard work, we have become a multi-award-winning agency. This means you can be rest assured in the delivery of impeccable results on each occasion.
What is Content Marketing?
It’s 2020 and it’s rare that people have time to sit and read through pages and pages of information to find the answer to their question. This means that the importance of content such as infographics, videos, and images are on the rise. With this type of media much easier to digest, the conversion rates are much higher. Content marketing simply refers to the process in which someone creates and shares online material. The main aim is to stimulate conversation and awareness for your brand, bringing you to the attention of your target audience.
What You Should Be Doing Next
Now we’ve established what content marketing is, we then need to explore the different ways you can carry this out. It’s a broad topic and quite frankly, there are millions of options for you to consider. Knowing where to start can be difficult however, with the help of specialists in interior design content marketing, you’re bound to get the ROI you deserve.
As interior designers, you have to know what you’re talking about when it comes this artform. If your website, logo or branding looks unimaginative, what does that say about your ability? In order for you to portray yourself positively, you need to be aware of all aspects of your branding and the message you’re giving off.
Due to the nature of your work, you may be thinking, why would I waste money on an agency? It’s true, you could do this yourself. However, knowing which type of marble to use and knowing how to design a logo are two very different things.
In addition to this, our team know exactly what your audience want to see. You’re going to want to appear professional and classy and that can be difficult to do if you have little knowledge on branding. We know the ins and outs when it comes to this area because we do it every day.
Before designing anything for a brand, it’s important that we know what makes you different. This is why we spend time researching your business in order to know your best attributes to push. On top of this, we pride ourselves on working collaboratively with our clients. Afterall, you’re our partners, not just a customer.
VerriBerri are a diverse company and as such, we are a full-service agency. With interior design being such a visual product, it’s important you have photos of your work to express your talents. Without these, how are your customers supposed to trust you with their project?
Photography is important for a number of different reasons. Not only is it extremely eye-catching but it practically sells your company for you. Splashing photos online can work wonders for your exposure, as well as your SEO value. The more you impress people, the more engagement you’ll get and before you know it, everyone will know who you are. This is bound to result in more website traffic and revenue for you.
As we mentioned previously, there are a whole host of different content types. This being said, if you’re not posting these on the correct platform, your hard work is going to quickly become redundant. Our interior design content marketing agency have been managing the social media of our clients for years. What’s more, our clients have seen masses of engagement from what we put out there. When looking at interior design specifically, the main platforms you should be considering are Pinterest, Instagram, Facebook, YouTube and LinkedIn.
Now I understand that is a lot of platforms and as you can imagine, creating authentic content for all them will be time-consuming. However, the return you can get from those posts is invaluable to your business. Instagram, YouTube, Facebook and Pinterest are such visual platforms which makes them perfect for companies working within the creative industry. When doing home improvements, lots of people use the internet to get inspiration. Posting content on Instagram, Facebook and Pinterest or videos on YouTube is going to pique their interest. Even if this doesn’t directly convert into sales, it still acts as a door opener in terms of more people knowing who you are.
LinkedIn can also be a very important tool for you to utilise when looking at more of a B2B marketing angle. The platform works well when trying to connect with other businesses such as upmarket homeware stores, or property developers looking to sell a higher-end service.
How Content Can Add Value
Content is a massive contributor when it comes to your SEO value. Therefore, creation of videos, blogs, or social media can really benefit your Google rankings. With billions of different websites out there, you want to know that people will be able to find yours. By putting content out there, you’re naturally going to climb the SERP which will equate to much more website traffic.
Content is also great for portraying your professionalism. If lots of people follow your social media and your content makes you appear knowledgeable, it’s only natural that people will trust your opinion. This can give you a great boost when it comes to getting ahead of your competitors or other market leaders. Once you have established this trust amongst your customer base, your content will practically sell your services for you.
Contact the Team
As you can see, content should be an indispensable part of your marketing strategy. Implementing it can however throw a few spanners into the works. By bringing on-board a specialist team in interior design content marketing, you won’t be disappointed.
For more information on how we can help, we’d love to get a conversation flowing. To get in touch, please click here or contact the office on 01376 386 850.