The hunt for a high-quality international marketing agency is no easy feat. Despite this market being just as saturated as the next, finding a team who can deliver what they promise is becoming increasingly difficult. Despite this, it really is in your best interests to invest wisely.
At VerriBerri, we have a plethora of experience working with brands from all over the world, specifically within the UK, US, Europe, and Asia. Our experience spans 12 years, and during this time, we have been able to build a diverse and all-encompassing portfolio. We truly do believe we’re the best at what we do, but don’t just take our word for it! Look at our glowing testimonials by clicking here!
What is marketing and why is it important?
If marketing isn’t something you’ve ever considered for your business before, you might not know entirely how this process works. In short, this technique is a way for brands to communicate their products to the public. This is a form of promotion; however, this motive isn’t always obvious from the outside looking in. Marketing aims to be much more subtle than methods such as advertisement. Techniques include:
- Social media marketing
- Event management
- Media relations and influencer marketing
- Search engine optimisation (SEO)
At VerriBerri, we believe that every brand should be investing in marketing. When formulated and implemented correctly, a strong strategy can be ground-breaking for your business.
Marketing brings a multitude of advantages to the table, one of the main ones being brand recognition. Providing your campaigns are unique, they will be memorable. Further, good marketing will also help you to build trust, credibility, and your overall reputation, in addition to helping you reach both new and existing markets.
How has marketing been impacted by the pandemic?
The pandemic changed a lot of things. From home working, right through to online health appointments, we’ve all had to adapt a lot over the past 2 years. Marketing is just another addition to the list of things that needed to be altered when the lockdowns hit, and in more ways than one.
Lots of people fall into the trap of thinking they need to follow their plan of action to a T. Whilst your strategy is there for a reason, sometimes you need to allow for flexibility, like with most things. During the pandemic, this is something our international marketing agency saw a lot of. Suddenly, campaigns needed to be reworked and the distribution of budget also needed to be adapted. As we go forward, we encourage every business investing in their marketing to keep open-minded.
Although the economy is slowly recovering and life is beginning to feel more ‘normal’ again, you might still be hesitant about investing in your strategy. If this is the case, you could find that you’re doing your business more harm than good by avoiding this altogether. A strong strategy will grant your business sustainable growth along with the other benefits we mentioned earlier.
Is investing in a marketing team necessary?
Whilst there are areas of marketing that your team might be able to do themselves, if we’re being honest, this process is always best left to the professionals.
One of the biggest advantages of outsourcing to an agency is the time you save. As the director of a business, it’s likely you’re commonly stretched among several different roles. Ideation and creativity are two must-haves when it comes to creating campaigns that are going to make an impact. Brainstorming and implementation can be a lengthy process. Trust us when we say that this isn’t a job you want to be adding to your never-ending list of to-dos.
As a business, a crisis can occur at any moment. As much as we would all like to think we are invincible, even some of the smallest businesses could still come under scrutiny within the press. When you work alongside a team of experts to formulate and deliver effective marketing campaigns, we can help you to identify and avoid any weaknesses in your strategy. Further, should you find yourselves in hot water, we can help to minimise the damage caused. Utilising an established and trusted agency will provide better security in the long run. It’s as simple as that!
The above being said, you might now be wondering why someone might choose an agency over hiring someone in-house for their marketing. Realistically, this decision is going to be one that your business needs to make alone. Realistically, this is going to depend entirely on how you like things to be done. Having said this, many brands find outsourcing a cheaper option as this eliminates any of the costs associated with training, retraining, sick leave, the list goes on.
Why work with VerriBerri?
When looking for an international marketing agency, you’re going to be faced with hundreds of firms to choose between, so why VerriBerri?
As we touched on earlier, our team have worked with clients all over the world. This means that we have a deep level of knowledge surrounding different global markets and how to approach them effectively. With a decade of experience under our belt, I think it’s safe to say that we know what works!
During our 12 years within the marketing & PR landscape, we have been awarded many titles to celebrate our hard work and great results. Recently, we have won accolades for ‘Best PR Agency 2022’, ‘Most Influential Marketing Director’, and ‘Best Marketing & PR Agency’ which we have now been awarded for 3 years running. Each of these titles proves testament to our unquestionable quality.
Struggling to find a specialist firm within your budget? Marketing can be expensive if you don’t know where to look. At our international marketing agency, we offer high quality results without the London price tag. Being based in Essex, we are able to keep our outgoings much lower than those within the city. With this in mind, we like to pass this saving onto our clients, offering competitive pricing where we can!
Get in touch
Keen to get the ball rolling with your marketing strategy? Looking for a team to bring your visions to life? Contact our international marketing agency today! For information on how to get in touch, just click here!