20 Sep Internet Marketing
At VerriBerri, we are a hub of internet marketing knowledge. Our team have over 12 years of experience working with a diverse portfolio of brands, from all around the world. As digital marketing experts we can help create fresh ideas to give your business the boost it needs. If this sounds like what you’re after, keep reading!
Internet Marketing Vs Traditional Marketing
The marketing landscape has quickly evolved from traditional billboards and printed media. Over the past 20 years, conventional methods have been put on the backburner as digital marketing takes over. To say this development was a game changer would be an understatement.
The main difference between the two types of marketing is the way that we, as an audience, receive the information. Although traditional tactics are still effective, internet marketing ensures that the correct demographic receive your message. What’s more, this approach is also far more affordable too.
Struggling to decide which is the best course of action for you? Our team are always happy to provide our expert advice!
Why You Need Digital Marketing Now
Providing it is implemented correctly, digital marketing is an incredibly powerful tool for businesses to use. And for more ways than one. Advantages include:
- Improved visibility
- Stronger conversion rate and sales
- Solidified relationship with your audience
- Increased customer loyalty and repeat purchase
The ongoing pandemic has done nothing by highlight the true importance of the online world. 2020 was a rollercoaster of a year to say the least and the one thing keeping us connected was the internet. It’s no secret that many businesses suffered throughout last year. If your organisation looks different after COVID, marketing can and will help you get back on track.
Upgrading your businesses internet marketing strategy is an investment. Regardless, what you gain in return is well worth the additional upfront cost.
The beginning is always the hardest part, but at VerriBerri, we can help create a marketing strategy that perfectly suits your business. As a full-service firm, we can help you with…
Most business journeys begin with branding. This is how people become more familiar with your organisation and how individuals differentiate between you and your competitors.
With an entire department dedicated to graphic design, we can bring your big branding ideas to life. What’s more, we can also assist with website development and the creation of materials such as business cards and brochures. If this is something you’re after, our team has got you covered!
There is a lot of work that goes into making a business’s social media accounts lucrative. Not only do you need to consider which platform is the best for you, but you then need to dedicate time to creating content each week too.
Free time not a concept you’re familiar with? We can cover every aspect of your social media campaign, ensuring that your content is as effective as it can be. What’s more, we can also engage with your followers, improving your business to consumer relationship as we go.
Public relations are used to help an organisation create a positive reputation for themselves. This can be done through a variety of different ways, including:
- Press releases
- Articles in publications
- Influencer and affiliate marketing
- Tv, radio and podcast appearances
PR is an incredibly cost-effective tool for businesses, providing you strategy is well executed. First and foremost, this is a great way to increase company visibility. In addition, this form of promotion also helps you to connect your customers with your brand.
At VerriBerri we have spent years building solid relationships within the journalism industry. Having constructed a trusted name among this sector, we are able to provide an array of unique, high quality exposure opportunities to our clients. What’s more, our team features some fantastic writers too and this means we can hit the ground running with your campaign.
SEO & PPC
SEO and PPC are two techniques that fall under the umbrella term search engine marketing. Search engine optimisation (SEO) and pay per click (PPC) are two different ways to generate interest on your business’s website. They work by driving more traffic to your site and they can then be converted into sales.
In short, SEO works by making modifications to your website in order to better align with the requirements set out by Googles algorithm. At VerriBerri, we know all the best ways to effectively improve your ranking under search terms that relate to your business. We can do this through content creation, back-end optimisation and backlinking.
When it comes to implementing PPC, businesses are required to choose which keywords they would like to rank better for. Once selected, an organisations website will appear in one of the top positions under this term. These are the options you commonly see with ‘ad’ marked next to it. Every time someone clicks on this advertisement; the brand is charged.
As any expert will tell you, search engine marketing is not a simple affair. Although these are both highly lucrative approaches to internet marketing, these techniques can be fairly confusing to those with gaps in their knowledge. If you’re not sure where to start, we’ve got your back!
At VerriBerri, we have an entire department dedicated to event management. As part of this process, we help brands to secure the perfect venue, build an elite guest list and plan a night to remember!
We are able to help you organise for any occasion, whether it’s a product launch, conference or even a store opening. We look after the finer details so that you don’t have to!
Contact Our Team
We won’t lie to you; marketing can be a taxing process, especially if you are doing this without a professional agency by your side. Regardless, this can provide an incredibly high ROI.Running low on time? Our team would love to get involved in your project! We can help with every step, from creating your strategy, to implementing it. Interested in knowing more about the internet marketing services we provide? Get in touch today by clicking here! You can also call us on 01376 386 850.