01 Jan Ipswich SEO Agency
Ipswich SEO Agency: What You Should Be Looking Out For
Based near Ipswich, VerriBerri is a marketing agency specialising in SEO. We have worked alongside clients for over a decade to help them improve the way they rank on Google. From our hard work, said clients have seen a massive ROI whether this be through sales or better recognition.
During our time in the industry, we have worked with a wide range of companies both big and small; from lockdown start-ups to FTSE 100 clients. We work with UK businesses to those of you across the pond. Quite frankly, there isn’t anyone out there we can’t help excel. No matter your sector, we have the skillset to help your brand reach new heights. Afterall, a business without a marketing team is like a ship without sails.
What A Top SEO Agency Looks Like
We all know that the higher you rank, the more website traffic you’re going to receive. Despite this being so vital, how many of you actually know how to optimise your site? The good news is, you’re not expected too. SEO is an incredibly technical process and one that can quickly become perplexing. In fact, doing your own SEO with little technical knowledge is likely to do more damage than good. It’s for this reason that many would advise investing in our Ipswich SEO specialists. We can work with you on a consultancy basis, simply telling you what needs to be done and how; or we can be your dedicated agency, carrying out the work for you and reporting back on the results.
Getting your SEO right first time is vital. In order to ensure this happens, you need to pick a team wisely. Here is a list of attributes we put together that symbolise the perfect SEO agency. Whether you choose to work with us or not, we hope this is helpful.
Given that SEO is such a specialist topic, you may be wondering where creativity comes into it. Well, content actually plays a big part in determining your SEO value. This is because when you put information out there, it’s likely you’ll be answering the questions consumers may be asking Google. By using keywords within your text, this allows Google to better indicate what your writing is about. You’re then more likely to become a contender when it comes to determining the most useful information.
Although this may seem pretty simple, keeping things authentic and interesting is easier said than done. Regardless, it’s integral if you want to keep people engaged. The optimum length of a single blog is 2,000 words. However, writing this on a regular basis is difficult, so we suggest two blogs a week of 1,000 words. Meanwhile, you should be aiming for around 500-800 words with your landing pages. With so much to write, it’s likely you’ll run out of ideas fairly quickly. Our Ipswich SEO agency have an entire team dedicated to writing content for our clients. No matter what your company does, we promise quality results that will help you rank far better than ever before.
As most of you will know, the Google algorithm is what determines how worthy a website is of ranking highly. In case you didn’t know, however, this is a list of characteristics that Google believe the most helpful sites incorporate. In order to carry out SEO well, you of course need to satisfy what Google wants to see.
Like with most things, there is of course, a catch. The problem for many is that Google don’t allow us to see their algorithm. As well as this, they are constantly making changes. This makes it difficult for the uninformed to know where to begin. In order to get the best ROI, you need the combined help of an experienced SEO team. The more projects a company has worked on, the better their knowledge will be.
Another huge contributor to your ranking is backlinks. This is essentially where another businesses website links back to yours. The bigger the source you can gain these links from, the more Google will value you. This is because if a trusted publication is willing to promote you, you must be good at what you do. Otherwise, they simply wouldn’t risk their reputation.
Gaining backlinks is difficult however and takes a multiskilled team. In order to generate these links, you first need to be implementing PR into your marketing strategy. Public relations is something that not every SEO agency covers but it certainly plays a big part in the process. We have a dedicated PR team on site who help you to increase your expose, brand recognition, and importantly; SEO value. Our connections are tier one publications, so the exposure is through highly respected publications.
As well as this, social media can also affect your SEO value. Although it may seem simple at first, building a following and keeping people engaged is difficult. Similarly, coming up with creative and original social media content is just as tricky as writing blogs. In order to be satisfying as much of Googles criteria as possible, you need a team who can also work on building you an online presence.
Communication is always key when it comes to one business working collaboratively with another. Unlike some other agencies, our Ipswich SEO firm believe in keeping things simple. It’s for this reason that we like to keep our entire team all under the same roof rather than hiring freelancers. This way, as our clients, you’ll never have to struggle getting hold of someone involved in your account. This is just one of the ways we make working alongside our agency more seamless and stress-free!
In order for things to work, you need to be able to work with a team you get along with. After all, you spend more time with work connections than you do at home! More importantly, one who understand your vision and brand ethos. It goes without saying that good customer service should be a heavy focal point of every business. Regardless, many companies are still lacking in this department. Our Ipswich SEO agency pride ourselves on our warm and friendly nature.
Contact the VerriBerri Team
Many companies have taken a hit in recent times due to the pandemic. With this, many businesses are sadly having to close down due to financial difficulty. Don’t let this be you.
Although an initial investment, SEO is guaranteed to put you back on the map. No matter your budget or values, our team will work hard to put together an entirely bespoke package for you. For more information on what SEO can do for your company, why not get in touch? You can reach our Ipswich SEO agency by clicking here.