21 Mar LGBT Marketing Agency
There’s Never Been A Better Time To Use An LGBT Marketing Agency, And Here’s Why.
We live in unprecedented times. One can love whomsoever they wish without fear of reprimand or incrimination. The boundaries surrounding gender, sexuality and identity are as fluid as they’ve ever been and any remaining prejudices are being shouted down from their insecure pedestals like never before. Love trumps hate, which is ironic given that love hates Trump!
Gone are the days where an LGBT brand would be shot down in flames before it had even left the ground. That’s why it makes so much sense to utilise an LGBT marketing agency. When it comes to your brand, get loud, get proud and get it out there. Capitalise on the opportunities that are now presenting themselves to you. The team here at VerriBerri, an LGBT marketing agency based in Essex, has put down their thoughts on why now is the right time to get your LGBT product or service out there.
Make The Most Of The Publicity Already Out There
There’s a train of thought that argues that utilising political or social issues to further your own brand is cynical to the extreme. We disagree, however. If you wholeheartedly believe in the issues at hand, we feel there’s no reason that your brand shouldn’t get on board with them. This means firstly examining your biases, and the reasoning behind every business decision being made. If at any point, you find that you’re jumping on the bandwagon purely for monetary gain, then stop and seriously reconsider. It’ll reflect poorly on your brand in the long-term; it demonstrates a clumsy, socially inept grasp of what society deems right and proper.
Using an LGBT marketing agency to establish where your business plans are stemming from, ethically speaking, is an incredibly effective way of ensuring positive brand exposure and good optics for your LGBT brand. In this instance, think of an LGBT marketing agency almost like a therapist but without the couch; probing your brand’s current marketing model and any potential advertising campaigns to assess their moral endurance. To assess whether they’ll stand up to scrutiny from the more hard-nosed members of the public. So, should you use current LGBT news stories and issues as inspiration for your marketing campaigns? Yes, but only if it’s coming from a well-intentioned place, and not a cynical money-grabbing one. Generally speaking, because LGBT demographics tend to be objectively wonderful humans, so you’re usually ok!
Gay Is More Than Just Okay.
Gay is okay? No, Gay is incredible! The sorts of marketing opportunities available to LGBT brands are greater than ever. Brands that may have traditionally hedged their marketing bets, so to speak, that may have played it safe with traditional, generic, non-challenging marketing, are finally able to have some fun with their marketing.
An LGBT marketing agency will sit down with your brand, and brainstorm ways in which you can catch the eye. It’s worth remembering, that amongst such an overtly loud, proud and colourful demographic, it takes even more to stand out. Bold adverts with witty slogans may get you so far, but implementing a smart marketing strategy will get you further. What does a smart marketing strategy entail, exactly? Well, firstly it involves not putting all your eggs into one rainbow-coloured basket. You should approach your LGBT brand’s marketing from a more holistic standpoint; utilise social media, utilise blogs and SEO and even utilise pay-per-click advertising (PPC).
The truly successful brands are the ones who rise above the singular marketing campaign, those that become household, recognisable names. When I think of a vacuum cleaner, I don’t call it a vacuum, I call it a Hoover. Brands aren’t built overnight. It takes months of sustained marketing pressure across a whole range of media for their brand name to slowly seep its way into our collective conscience. Attempting to carry out this sort of extended marketing in-house can lead to significant fatigue. That’s why it’s so useful, we would argue essential, to have an LGBT marketing agency on-board with your brand.
LGBT Brands Already Lend Themselves To Marketing
An LGBT brand or personality often markets itself, to an extent. Take drag queens, for example! There aren’t many bolder or more impactful statements than seeing a fierce queen strut her sassy stuff during a performance. These brands that speak for themselves only need a little bit more of a boost to reach new, soaring heights. If the LGBT brand is the race car, then the LGBT marketing agency is the engineering team tweaking and fine tuning to maximise performance.
Whether it be copywriting your digital content, securing you exposure in leading LGBT publications, an agency such as VerriBerri should be your go-to. Not only does a marketing agency ensure your LGBT brand exposure, it means you can stop worrying about doing it yourself! It seems obvious but scheduling social media content, pitching to journalists and writing blogs are all time-consuming tasks. By outsourcing these marketing activities, you free up time to focus on more pressing day-to-day business and brand concerns. As an agency, we appreciate how much work goes into running a brand.
It’s beyond refreshing to see trans, queer, non-binary, bi people strolling down the street and owning it. More confidence embedded within each step than we could ever have dreamed of even ten years ago. As a queer content creator writing this, I can safely say that times have never been as exciting for the LGBT community. Empowerment is a word bandied around so much, its meaning can seem a bit dulled down. But this now, this current era around us? It’s a time of genuine LGBT empowerment. So, if you’d like to find out more about how any of our LGBT marketing agency team can help you or your brand, then get in touch! Call VerriBerri today on 01376 386 850.